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How to go after the long tail keywords (and why it matters!)
- 1. How to goafter the long tail of keywords (and why it matters!) Paola Didonè | Ayima Ltd @latenitebird
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- 14. What are longtail keywords anyway?
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- 17. Number of wordsin query Search volume
- 18. Number of wordsin query Search volume “Red dress” 74,000 SV
- 19. Number of wordsin query Search volume “Red dress” 74,000 SV “Long red dress” 5,400 SV
- 20. Number of wordsin query Search volume “Red dress” 74,000 SV “Long red dress” 5,400 SV “Cotton red dress” 260 SV
- 21. “Long tail kware low search volume, specific keywords typically including at least 3 words” @latenitebird
- 22. Long Tail Of 9billion searches, 92% get 10 searches or fewer... Ahrefs US Database Number of words in query Search volume Head term Mid-tail
- 23. “Targeting long tailkeywords can improve conversion because of the more specific intent” @latenitebird
- 24. Where to target longtail keywords?
- 25. There are 234words in this product description. Product pages? @latenitebird
- 26. Category & producttraffic split @latenitebird
- 27. Refocus this effortinto facet pages to target LT keywords Product pages? @latenitebird
- 28. The page isanswering all variations of People Also Ask questions: Category pages? @latenitebird
- 29. These are allqueries that have around 50-60 SV Category pages - FAQ section @latenitebird
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- 31. Facet pages - FAQsection ● Copy length: 53 words ● Long tail keywords: ○ 6x5 plastic garden shed - 80 SV ○ 6x5 shed plastic - 40 SV @latenitebird
- 32. Rule #1: Checkyour internal resources
- 33. Rule #2: Checkwhat is ranking for the keywords you want to target
- 34. Are there dedicatedpages for the keyword? @latenitebird
- 35. Rule #3: Howlow is the lowest search volume you should go after? @latenitebird
- 36. As usual, itdepends: check the market size Head term search volume Long-tail kw search volume @latenitebird
- 37. As usual, itdepends: check the market size Head term search volume Long-tail kw search volume @latenitebird
- 38. How to research themat scale
- 39. Always start byresearching the main head term @latenitebird
- 40. Example: 6x5 plasticshed ● You can check this manually and choose lower search volume keywords @latenitebird
- 41. Use APIs towork at scale: SEMrush ● When using the API, filter results by: ○ Low search volume ○ Number of keyword variations you want @latenitebird
- 42. Questions: Answerthepublic ● Whenusing the API, filter results by: ○ Low search volume ○ Number of keyword variations you want @latenitebird
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- 44. Who’s ranking forthe main term? ● If different type of pages are ranking on page 1 of SERP, choose a transactional page and an informational page @latenitebird
- 45. Check what theyare ranking for: Ahrefs @latenitebird
- 46. Check what theyare ranking for: Ahrefs @latenitebird
- 47. Check what theyare ranking for: Ahrefs @latenitebird
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- 51. Use this template: Currentranking URL & its position @latenitebird
- 52. Use this template: Currentranking URL & its position Traffic the current ranking URL is getting (if any) @latenitebird
- 53. Use this template: Currentranking URL & its position Traffic the current ranking URL is getting (if any) Based on your internal resources and competitor research @latenitebird
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- 55. Regularly update yourkeyword mapping with changes implemented and traffic obtained @latenitebird
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- 59. Use this datastudio template: @latenitebird
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- 65. We implemented SEO copywritingwith long tail keywords on more than 1500 pages @latenitebird
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- 68. @latenitebird Tracking of keywordranking post-implementation
- 69. @latenitebird Tracking of URLspost-implementation
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- 72. 1. No needto always build additional pages 2. Research at scale and check competitors 3. Build a keyword mapping document and update it 4. Build a keyword cannibalisation tracker @latenitebird
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