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Adobe brand pioneers april 9 2013

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Working in the Markting Cloud.
Presentation of Marco Disseldorp - Marketing Manager Adobe

How does a company like Adobe deal with changing needs in the international software market? What are the current needs of the modern marketeer and how does Adobe anticipates on that? What impact does this have on the Adobe brand? Marco has taken us on the journey Adobe has made so far and gave his vision on the future.

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Adobe brand pioneers april 9 2013

  1. 1. © 2012 Adobe SystemsIncorporated. All RightsReserved. Adobe Confidential. 4
  2. 2. © 2012 Adobe SystemsIncorporated. All RightsReserved. Adobe Confidential.• Keep up to date with coretechnologies• Quick support for new devices• Accesswherever they need it• Collaboration• Cloud based services• Lower cost of entryCustomer Needs
  3. 3. © 2012 Adobe SystemsIncorporated. All RightsReserved. Adobe Confidential.Adobe Creative CloudThe internetDownload andinstall all the latestapplicationsCREATIVECLOUD
  4. 4. © 2012 Adobe SystemsIncorporated. All RightsReserved. Adobe Confidential.© 2012 Adobe SystemsIncorporated. All RightsReserved. Adobe Confidential.Implicationsto the business13MarketingNo big bang release campaignsFrom license salesto membershipFrom transaction to satisfactionService & care for communityPredictableGrowthUpgradeRevenueMembershipRevenue10203010New4010NewRenewals10New10New10NewRenewalsRenewalsRenewalsYR1 YR2 YR3 YR4
  5. 5. © 2013 Adobe SystemsIncorporated. All RightsReserved. Adobe Confidential.Transparency PaysOffCase StudyVisitorsTied toHigher Revenue;~$49 Per Visit© 2012 Adobe SystemsIncorporated. All Rights Reserved.Adobe Confidential.17

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