E BUSINESS<br />Final Presentation<br />Amanda Noubel MBA 2<br />
Mobile outlook<br />During the conference, severalgueststold about<br />smartphones and how they are used by the actors of...
Advantages<br />In a few years, everyonewill have a smartphone, so no more problem of « discrimination »<br />Smartphone a...
Disadvantages<br />For the moment, thereis a kind of discrimination for people withouta smartphone<br />Applications limit...
Whatis the nextstep?<br />Nowthat services are more and more personal and that<br />people are more and more involved in t...
THE END<br />THANK YOU FOR YOUR ATTENTION<br />
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Final presentation

  1. 1. E BUSINESS<br />Final Presentation<br />Amanda Noubel MBA 2<br />
  2. 2. Mobile outlook<br />During the conference, severalgueststold about<br />smartphones and how they are used by the actors of the<br />tourismindustry.<br />Hoteliers are not yetreallyaware of this new trend. But<br />theyreallyshouldbeaware of the benefits of such a tool<br />on theirresults.<br />Smartphone applications are easy to use, fast and secure. <br />For example: http://www.youtube.com/watch?v=Zf-V7xk6AkA<br />thisvideo shows the multiple advantages of<br />smartphone applications in order to finduseful places near a hotel.<br />
  3. 3. Advantages<br />In a few years, everyonewill have a smartphone, so no more problem of « discrimination »<br />Smartphone allowshoteliers to provide more personalizedservices<br />Applications canallowhotels to makepartnershipwith service providers in their areas, such as restaurant, leisurecenters or banks. The interests for both parties is to be visible in eachother application<br />Customersfeel more independant and have access to more pieces of information quiclky<br />New way to travel: touristscanget all the information theyneed about a particular place in theirownlanguages<br />See the video: http://www.youtube.com/watch?v=ARi03GxVvZY<br />Applications provide real time services<br />
  4. 4. Disadvantages<br />For the moment, thereis a kind of discrimination for people withouta smartphone<br />Applications limits the human contact betweencustomers and hotelemployees<br />People rely to much on their phone. If the phone runs out of batteryor if itisstolen, people are totallylost<br />This type of toolrequires a constant access to internet and network, whatis not availableeverywhere<br />Small screens are a kind of limitation becausesmartphones display a large amount of information in a small format <br />That article http://sungtaileecomm301.blogspot.com/2009/03/disadvantages-of-smartphone.htmlsums up wellsome of the smartphonesdisadvantages<br />
  5. 5. Whatis the nextstep?<br />Nowthat services are more and more personal and that<br />people are more and more involved in the service<br />process, wecanwonderwhatwill come next?<br />Here are some suggestions:<br />Application that replace ID/passeport <br />Application that uses augmented reality to read information about people thatyou cross on the street (CV, interests, …)<br />Application thatwilldetectelevators and call it for youwhenyouapproach an elevator<br />
  6. 6. THE END<br />THANK YOU FOR YOUR ATTENTION<br />

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