Pandora   Personalized Online Radio Station Brittany Geegan ADV 483
Background Personalized online radio station 1 Tim Westergren 2 Music Genome Project 3 Advertising 4
Users 2008: 10 million 1 2010: 50 million 2 iPhone app 3 13 years old: United States 4
Usage Overuse of songs 1 Money 2 Time 3
Change in Consumption Practices CDs/iTunes 1 Positive or negative for  music companies? 2
Restrictions No repeats 1 Limited “Skips” 2 Record labels 3 Ads 4
Corporations Cannot be publically played 1 Good PR through advertising 2 4
My Thoughts (+) Easy to use 1 (+) Good selection 2 (+) “Thumbs Up” 3 (-) Number of skips 4
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Pandora

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Pandora

  1. 1. Pandora Personalized Online Radio Station Brittany Geegan ADV 483
  2. 2. Background Personalized online radio station 1 Tim Westergren 2 Music Genome Project 3 Advertising 4
  3. 3. Users 2008: 10 million 1 2010: 50 million 2 iPhone app 3 13 years old: United States 4
  4. 4. Usage Overuse of songs 1 Money 2 Time 3
  5. 5. Change in Consumption Practices CDs/iTunes 1 Positive or negative for music companies? 2
  6. 6. Restrictions No repeats 1 Limited “Skips” 2 Record labels 3 Ads 4
  7. 7. Corporations Cannot be publically played 1 Good PR through advertising 2 4
  8. 8. My Thoughts (+) Easy to use 1 (+) Good selection 2 (+) “Thumbs Up” 3 (-) Number of skips 4

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