Pink Woman Concept (Franchise Ppt)

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Pink Woman Concept Franchise

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Pink Woman Concept (Franchise Ppt)

  1. 1. We area vertically integrated clothing manufacturer, wholesaler & international retailer,promoting fashion consumption as something fast & affordable at low prices Assessed by ICAP Group as one of the Strongest Companies in Greece
  2. 2. We havean in-house design team based in Kavala, Greece & a tightly controlled distribution network. Our company can take a design from drawing board to store shelf in just 40 days. Assessed by ICAP Group as one of the Strongest Companies in Greece
  3. 3. We are able to: to react rapidly and deliver ‘on-trend’ items to make consumers engage in more cycles in any time period  to improve consumers garment choices & product availability Assessed by ICAP Group as one of the Strongest Companies in Greece
  4. 4. The company …founded in Greece at 2004
  5. 5. The company …achieved success as a wholesale brand
  6. 6. The company …moved into retail operations
  7. 7. The company … 2010: awarded as the fastest growing company in
  8. 8. Today… “Pink Woman is the new, quick-reactive, well-positioned brand.”
  9. 9. Our PhilosophyPink Woman is the young fast fashion concept, created to fill a gap in this market sector.
  10. 10. Our PhilosophyIt was created to satisfy those always seeking for something new & cool, a way to defy the improbable.
  11. 11. Our Philosophy We like to see ourselves as an emerging new rising star in the fast fashion sector,offering affordable prices for all customers. This is the underlying spirit and idea ofevery Pink Woman collection, NOT restricted by any kind of stereotypes, following NO preconceived ideas.
  12. 12. Our ValuesI. We make all our decisions based on business ethics
  13. 13. Our ValuesII. We create & maintain at all times a pleasant & fair atmosphere among our employees
  14. 14. Our ValuesIII. We respect the environment
  15. 15. In a glance… Country of Origin: Greece Date established: 2004 Franchising since: 2007 Type of company: S.A. Company owned units: 1 Franchise units: 45 Soft shops/corners: 300 Mall Presence: YES  5 Company owned network: 16% Franchised Network: 84% Company Owned Premises: 4000 sqm Currently operating in: Greece, Albania, Bulgaria, Hungary, Russia, Cyprus & UK : in central high-end locations, high volume street markets & shopping malls. Expansion: worldwide
  16. 16. Our Success translated in Numbers Company Network Turnover 2010-11: 17.000.000€ Projected Network Turnover 2011-12: 19.000.000€ Projected Increase: 11,75% Retail Network Turnover 2010-11 : 9.500.000€ 2011-12: 14.000.000€ Projected Increase: 47,3 % Wholesales Network Turnover 2010-11 : 7.500.000€ 2011-12: 5.000.000€ Projected Decrease: -33,3% Average Net Turnover per shop: 300.000-2.000.000€ Average shop size: 75-180 sq.m. (750-1800 sq.ft) Total sales area: ~5000 sq.m. (~50000 sq.ft) Average Network Turnover/sq.m.: 4000€/sq.m. - 11.110€/sq.m.
  17. 17. Pink Woman’s ClothesEach garment has its own story and itsown genesis; it stands among the othersby contrast rather than similarity We always look for the best quality in fabrics, by cooperating with more than 120 suppliers. Total Number of sold products: Projected Pieces / Season 2010-11 Spring/Summer 1.350.000 Fall/Winter 950.000 TOTAL 2.300.000 Projected Pieces / Season 2011-12 Spring/Summer 1.450.000 Fall/Winter 1.050.000 Total 2.500.000
  18. 18. Product Characteristics PRODUCT SPRING/SUMMER FALL/WINTERCATEGORIES AVERΑGE COLLECTION/ AVERAGE COLLECTION/ PROD.MIX PRICE SEASON PROD.MIX PRICE SEASON BLOUSES 37% 11,99 € 1st Cycle 35% 16,99 € 1st Cycle SHIRTS 6% 17,99 € 2nd Cycle 6% 21,99 € 2nd Cycle TROUSERS 8% 22,99 € 3rd Cycle 16% 24,99 € 3rd Cycle SHORTS 12% 19,99 € 4th Cycle 4 th Cycle COATS 6% 25,99 € N.C 15% 32,99 € DRESSES 15% 22,99 € 7% 24,99 € SKIRTS 4% 20,99 € 5% 17,99 € SHOES 7% 22,99 € 8% 36,99 €ACCESSORIES 5% 9,99 € 8% 9,99 € TOTAL 100% 16,99 € 5 100% 20,99 € 4 Nο of Cycles per Year: 5-Spring/Summer and 4-Fall/Winter
  19. 19. Product Mix Spring - Summer Collection BLOUSES 7% 5% 4% SHIRTS 37% TROUSERS15% SHORTS 6% COATS 6% DRESSES 12% 8% SKIRTS SHOES ACCESSORIES
  20. 20. Product Mix Fall - Winter CollectionBLOUSES 8%SHIRTS 8% 5% 35%TROUSERS 7%COATSDRESSES 15%SKIRTS 6% 16%SHOESACCESSORIES
  21. 21. Our customer is… 10% 18 - 25 years old35% 55% 25 - 35 years old 35+ years old
  22. 22. … and she buys: 25% Once per collection 45% More than once per circle Once per circle 30% Each collection has 2 cycles of ~ 45 days Average footfall per week: 9,545 visitors
  23. 23. … and she spends: Average Spending per Visit in€70%60%50%40%30%20%10%0% € 7.9 - € 14.9 € 15.9 - € 30.9 € 30,9+
  24. 24. The shop concept… The spirit of Pink
  25. 25. seasonal look books and catalogues…
  26. 26. …advertisementsin major magazines…
  27. 27. …advertisementsin major magazines…
  28. 28. …advertisementsin major magazines…
  29. 29. …advertisementsin major magazines…
  30. 30. Through our Loyalty Program, we offer: special discounts, special offers, birthday presents, new arrivals announcements, exclusive shopping zone hours…
  31. 31. We lead our customers to buy from us once and twice and again and again… …using our shopping bags to carry us around and around and everywhere…
  32. 32. Thank you for your Attention!Contact Information:Patronidis Panos Drivala ThemidaSo Easyfranchise So Easyfranchise108 Kountouriotou Str, 185 32, Piraeus 108 Kountouriotou Str, 185 32, PiraeusTel: 0030 210 4225424, Tel: 0030 210 4225424,Fax: 0030 210 4128382 Fax: 0030 210 4128382E-Mail: sales@easyfranchise.gr Mobile: 0030 6970964702 E-Mail: international@easyfranchise.gr Web: www.easyfranchise.gr

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