AGENCY INTRODUCTION
MEDIA AGENCY

• Media agency provides its clients mainly with effective
 buying of media space in all types of media

 The...
STRONG AND STABLE PARTNER

• PanMedia was founded at the beginning of 1994
  as one of the first media agencies in Czech R...
MAGNA GLOBAL ASSOCIATE

                             350
                                                RECMA Buying Bill...
SERVICES
INTEGRATED SOLUTION

• PanMedia Western Praha offers its clients complex
 media service in field of monitoring, research, ...
ANALYSES AND MONITORING


• Analysis of audited competitive media spends
  in all types of media: TV, print, radio, OOH me...
PLANNING AND BUYING

• Strategic media planning
• Financial conditions negotiation with media
  representatives
• Media pl...
POST-BUY ANALYSES

• Detailed information about the media campaign
  progression and its results
• Correctness control
  (...
DATA AND TOOLS

• Data sources
    •   MediaResearch: Electronic measurement of TV ratings
    •   GfK, Median: Mediaproje...
REFERENCES
BRANDS
SERVICES


Tesco Stores ČR and Tesco Stores SR terminated their working relationship with our
company in February 2008. Ne...
SERVICES


PanMedia works with Kika Furniture in the entire region of Central and Eastern Europe, where this
client opened...
WHY PANMEDIA WESTERN
THE BEST SOLUTION FOR YOUR COMMUNICATION


• Stress on the long term business relations defines the main agency
  ambition...
THE BEST SOLUTION FOR YOUR COMMUNICATION


• Sophisticated system of tailor made service for clients
    • Planning and re...
THANK YOU FOR ATTENTION
PanMedia_Western_Credentials_en.pdf
PanMedia_Western_Credentials_en.pdf
Upcoming SlideShare
Loading in …5
×

PanMedia_Western_Credentials_en.pdf

488 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
488
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

PanMedia_Western_Credentials_en.pdf

  1. 1. AGENCY INTRODUCTION
  2. 2. MEDIA AGENCY • Media agency provides its clients mainly with effective buying of media space in all types of media The essentials of effective media buying are: • Proper definition of the target audience for each product • Determination of effective media mix to reach the respective target audience • Negotiation of the best possible buying conditions • Post-buy analysis, evaluation and recommendations for further communication • PanMedia Western builds its media service on these four pillars of successful media buying
  3. 3. STRONG AND STABLE PARTNER • PanMedia was founded at the beginning of 1994 as one of the first media agencies in Czech Republic • It ranks among 10 biggest agencies on the market and is a strong and reliable partner for its clients, not only on a field of media planning • Within the IPG holding, one of the biggest communication agencies in the world, PanMedia Western international network is a member of LOWE WORLDWIDE • In cooperation with the rest of the group members, PanMedia provides its client with a complete communication service in both, Czech and international markets
  4. 4. MAGNA GLOBAL ASSOCIATE 350 RECMA Buying Billings €m 300 250 200 150 100 Omnicom Group M Magna VivaKi Havas Aegis 50 0 • PanMedia is a member of Magna Global, one of the strongest buying pools within the Central and Eastern Europe regions. • That is why PanMedia offers its clients the best financial conditions
  5. 5. SERVICES
  6. 6. INTEGRATED SOLUTION • PanMedia Western Praha offers its clients complex media service in field of monitoring, research, planning and media buying Analysis COMPLEX MEDIA and monitoring • System of linked processes • Every part of this system evolves SERVICE Strategic planning individually, but is influenced by the other ones all the time Implementation a • Final evaluation is a crucial base for the start detail planning of the next media planning round • Efficient media planning evolves Buying all the time and the 100% involvement of the agency employees is necessary for its smooth Post-buy analysis functioning • PanMedia Western Praha motivates its employees Evaluation and recommendations to the highest possible loyalty to products of its clients
  7. 7. ANALYSES AND MONITORING • Analysis of audited competitive media spends in all types of media: TV, print, radio, OOH media, on-line media • Advanced target audiences analyses based on TGI-MML data • Media consumption analyses in given target audiences • Regular general media market analyses • Actual information from media market through PamNews e-mail • Outputs from all media researches based on clients needs
  8. 8. PLANNING AND BUYING • Strategic media planning • Financial conditions negotiation with media representatives • Media planning and software optimization • Media space buying • Technical specifications for materials and materials delivery coordination • Non-stop monitoring and checking of running media campaigns
  9. 9. POST-BUY ANALYSES • Detailed information about the media campaign progression and its results • Correctness control (date, time, format, mutations) • Campaign check based on suppliers sources (invoices, voucher copies, photos) • Comparison of the achieved media values with the ones shown in media plan (Reach, GRPs, TRPs, affinity, etc.) • Evaluation and recommendation for following communication
  10. 10. DATA AND TOOLS • Data sources • MediaResearch: Electronic measurement of TV ratings • GfK, Median: Mediaprojekt • GfK: LAE TOP executives behaviour research • StemMark, Median: Radioprojekt • MediaResearch: Consumption behaviour in TV panel research • MediaResearch, Gemius: NetMonitor - on-line market analysis • Median: Media Market Lifestyle (TGI) • TNS Mediaintelligence (previously A-Connect): Media monitoring • Media Data System – All periodical media database • ABC ČR – Verified circulation (public source) • Software tools • Mamut - TV planning based on TV meters data • Golem - TV meters data analysis • Data analyzer - Mediaprojekt, Radioprojekt, MML-TGI and NetMonitor analysis • Medplan - print and radio planning • Yetti - competitive activities monitoring • Buying - media job order handling • PanMedia © Business Impact Predictor
  11. 11. REFERENCES
  12. 12. BRANDS
  13. 13. SERVICES Tesco Stores ČR and Tesco Stores SR terminated their working relationship with our company in February 2008. Nevertheless, the long years of service provided to this client by the PanMedia Western Praha and PanMedia Western Bratislava media agencies brought us invaluable experience in the specific field of media planning and purchase for retail clients: • Coordination of orders and media budget between the Czech and Slovak Republics along with detailed research into common and divergent consumer behavior characteristics in these two seemingly very similar countries • Precise regional planning of media deployment, emphasizing minimum overlap of communication for differing hypermarkets or department stores and utilization of local media channels such as local radio, information boards, etc. • Emphasis on extremely rapid preparation of media plans and high flexibility during any necessary subsequent modifications and cancellation of campaigns already confirmed • Arranging non-standard schedules for delivery of advertising source materials to media, and of course for additional replacement of these materials, for example during price changes of products on sale • The ability to negotiate special prices is a matter of course
  14. 14. SERVICES PanMedia works with Kika Furniture in the entire region of Central and Eastern Europe, where this client opened their branches. Besides the Czech and Slovak Republics, this also includes Hungary and Austria. Since 2005, when Kika opened its first furniture store in Bohemia - in Čestlice, near Prague, we have been collaborating on building this brand's business success. Aside from the aforementioned media service qualities such as maximum flexibility, speed and precision in dealing with orders, due to which Kika management selected us as a partner, we must in this case emphasize one more reason. The members of the PanMedia team succeeded in arranging exceptional discounts for Kika Furniture with individual media, and this despite a relatively low media budget. This fact also had a substantial contribution to the company's current success in our market. Provident Financial has been working with out media agency since the year 2000. This working relationship gradually grew, and today PanMedia Western is a partner of Provident Financial in Slovakia, Hungary and Poland as well. A unique aspect of this relationship is the creation of media strategies emphasizing effectiveness of individual media, which is monitored from realized order sources. Thanks to tools developed at PanMedia Western (I-Call and Business Predictor) this monitoring is interconnected with media data, and thus ensures maximum effectiveness of budget investments during planning.
  15. 15. WHY PANMEDIA WESTERN
  16. 16. THE BEST SOLUTION FOR YOUR COMMUNICATION • Stress on the long term business relations defines the main agency ambition CLIENTS PROFIT • PanMedia Western is the best partner for medium-sized clients: • Offers full-value media service with professional base • Guarantees the buying conditions with a roof of one of the most powerful buying pools on Czech media market • Concentrates on flexibility and individual attitude regardless of the media budget • PanMedia Western does not use any other subcontractors guarantees that all information about clients is handled as confidential and those stay within a circle of responsible individuals
  17. 17. THE BEST SOLUTION FOR YOUR COMMUNICATION • Sophisticated system of tailor made service for clients • Planning and realization of media campaigns in time pressure and off regular hours • Prompt processing of additional changes in communication within very short time intervals • Non-standard deadlines for material delivery to all media and its additional replacement • Transparency financing • 100% coordination of planning and media buying in the whole Europe through the PanMedia Western net • Complex media service with warranty of first priority and extraordinary professional and human approach
  18. 18. THANK YOU FOR ATTENTION

×