P5 pjouwena 4187997

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P5 pjouwena 4187997

  1. 1. Exploring Innovative Workplace Design in Jakarta! Pamela Jouwena | 4187997! Through satisfaction level & productivity support! 1  
  2. 2. ¥  Research Background! ¥  Theoretical Background! ¥  Empirical 1 : Observation! ¥  Empirical 2 : Survey! ¥  Conclusions & Discussions! ¥  Recommendations! 2  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  3. 3. “We spend most of our time at work” ! Research Background! 3  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  4. 4. “Working is one of the two major paths of fulfilment in life.” - Sigmund Freud - ! Research Background! 4  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  5. 5. Research Background! 5  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! 5090% 90%  of  respondents  indicated  that  better  workplace  de- sign  and  layout  result  in  a  better  overall  employee  per- formance. Only  50%  of  w sign  encourag Nine  out  of  ten  respondents  believe  that  workplace  design  af- fects  productivity PRODUCTIVITY “The US Workplace Survey” (Gensler Architects, 2008)!
  6. 6. “Corporate real estate is a powerful resource yet expensive, the most expensive resource after labor.” ! Joroff & Beker Research Background! 6  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  7. 7. Research Background! Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Data benchmarking in Asia esp. Indonesia 7   New market for innovative workplace
  8. 8. Research Question! 8  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Research  question: “What  are  the  users’  preferences  regarding  the   physical  workplace  environment  in  Jakarta,  which   are  perceived,  as  supportive  to  higher  productivity?”
  9. 9. Research Question! 9  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Preferences! Satisfaction! PRODUCTIVITY
  10. 10. Research Design! CONCLUSIONS & RECOMMENDATIONS CROSS CONCLUSIONS EMPIRICAL  RESEARCHPROBLEM  STATEMENT & RESEARCH  QUESTION DATA  TRIANGULATION CASE  STUDY (OBSERVATION  &   SMALL  INTERVIEWS) SHORT  CASE  STUDY (OBSERVATION) SURVEY  ON EMPLOYEES (VIGNETTE) INTERVIEWS  WITH   KEY  PERSONS LITERATURE STUDYPRELIMINARY INTERVIEWS INTERVIEWS   WITH  EXPERTS HYPOTHESIS  1 HYPOTHESIS  2 HYPOTHESIS  3 LITERATURE  STUDY  ON   THE  ADDED  VALUE OF  CREM LITERATURE  STUDY  ON   CULTURE LITERATURE  STUDY  ON INNOVATIVE  WORKSPACE CONCLUSIONS CONCLUSIONS CONCLUSIONS CASES  IN INDONESIA REFERENCE  CASES  IN THE  NETHERLANDS 10  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  11. 11. Theoretical background! GENERAL MANAGEMENT Organizational (Goals) FOCUS  ON  INSTITUTION FOCUS  ON  INSTITUTION FACILITY MANAGEMENT Functional (USers) ASSET MANAGEMENT Financial ($) FOCUS  ON  REAL  ESTATE FOCUS  ON  REAL  ESTATE STRATEGIC STRATEGIC OPERATIONAL OPERATIONAL PROJECT MANAGEMENT Technical (sqm) CREM CREM (Den Heijer, 2006, De Jonge et al, 2009)! 11  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  12. 12. Theoretical background! (Duffy, 1997)! 12  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! GRADE  & STATUS FUNCTION   &  TASK PROCESS  & PERFORMANCE ADDING  VALUE DRIVING  DOWN  OCCUPANCY  COSTS
  13. 13. Theoretical background! “The Networked Office” (Duffy, 2008)! 13  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Enjoyable workplace | Efficiency & effectiveness!
  14. 14. Theoretical background! “Plannig Office Space” (van Meel et al., 2010)! 14  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Activity based | Workspace options | Control!
  15. 15. Theoretical background! 1. ARTIFACTS A.  PRDUCTS B.  BEHAVIORS readily  observable, but  hard  to  interpret OUTWARD VIEW INWARD VIEW 2. VALUES  &  BELIEFS not  directly  observable,  but  can  be  distiled  from   how  people  explain  and  justify  what  they  do 3. UNDERLYING  ASSUMPTIONS the  foundations  of  culture  which  is  so  widely  shared  that  people   are  largely  unaware  of  them NATIONAL! CULTURE! COMPANY! CULTURE! (Schein, 1992)! 15  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  16. 16. Theoretical background! 16  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! 0 10 20 30 40 50 60 70 80 90 POWER DISTANCE INDEX INDIVIDUALISM INDEX MASCULINITY INDEX UNCERTAINTY AVOIDANCE INDEX LONG-TERM ORIENTATION INDEX INDULGENCE VS. RESTRAINT Indonesia Netherlands (Hofstede et al, 2010)!
  17. 17. ¥  MedcoEnergi! ¥  PTI – Architects! ¥  Egis Indonesia! ¥  P&G Jakarta! ¥  Ogilvy Jakarta! Case study + Reference case! ¥  Microsoft Amsterdam! ¥  Ogilvy Amsterdam! 17  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  18. 18. MedcoEnergi! Hierarchical | Prestige | Indirect bottom up approach ! 18  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Industry:! Oil & gas! Founder:! Indonesian! ! Current leader:! Indonesian!
  19. 19. PTI - Architects! Less hierarchical | International env. | Indirect bottom up approach ! 19  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Industry:! Architecture & Interior design! Founder:! Australian & Indonesian! ! Current leader:! Indonesian!
  20. 20. Egis Indonesia! Hierarchical | High level of privacy | Top down approach ! 20  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Industry:! Construction & Engineering! Founder:! French! ! Current leader:! French & Indonesian!
  21. 21. Procter & Gamble Jakarta! Equality | Flexible working | Activity based! 21  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Industry:! Fast moving consumer goods! Founder:! American! ! Current leader:! Egyptian & Indonesian!
  22. 22. Ogilvy Jakarta! Activity based | Confidentiality | Autonomy! 22  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Industry:! Advertisement! Founder:! American! ! Current leader:! Indonesian!
  23. 23. Ogilvy Amsterdam! Equality | Transparency| Autonomy | Knowledge sharing! 23  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Industry:! Advertisement! Founder:! American! ! Current leader:! Dutch!
  24. 24. Microsoft Amsterdam! Activity based | desk sharing | transparency | no hierarchy! 24  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Industry:! Software! Founder:! American! ! Current leader:! Dutch!
  25. 25. Case comparison! Based on diagrams by van Meel (2012)!
  26. 26. 26  
  27. 27. Case comparison result! 27  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! “Indeed, activity-based workplace design could work in Jakarta”! •  No significant pattern based on national culture were found •  What matters the most is organization culture & the culture of the current leaders
  28. 28. Survey! 28  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! COMFORT  |  STIMULATION  |  PRIVACY MaterialFurniturePlantsColourLighting
  29. 29. WODI toolkit! 29  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! WODI ARCHITECTURE INTERIORORGANIZATION TRANSPARENCY COMMUNICATION CONCENTRATION IT PERFORMANCECREATIVITY STORAGE PRIVACY PRODUCTIVITY
  30. 30. Discrete Choice Survey Example! “Which of the following ambience will be the most supportive for your communication & productivity?”! 30  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  31. 31. Discrete Choice Survey Example! “Which of the following ambience will be the most supportive for your communication & productivity?”! 31  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! •  View to window: parking •  Room partitioning translucent •  Furniture: comfort over looks •  Color: warm color •  No plants •  Blinds translucent •  Bright lighting •  Table partition height 50cm •  Table partition material translucent •  No cubicles •  Floor wood & carpet
  32. 32. Discrete Choice Survey Example! “Which of the following ambience will be the most supportive for your communication & productivity?”! 32  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! •  View to window: green & neighborhood •  Room partitioning non translucent •  Furniture: comfort over looks •  Color: warm color •  With plants •  Blinds non translucent •  Bright lighting •  Table partition height 50cm •  Table partition material translucent •  No cubicles •  Floor wood & carpet
  33. 33. Indicators from WODI & Discrete choice! 33  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! COMFORT                                |                            STIMULATION                  |                            PRIVACY •  Furniture •  Lighting •  Blinds material •  View from window •  Colors •  Plant •  Lighting •  Room partition material •  Cubicle usage •  Table partition height •  Table partition material •  Floor material •  Architecture of the building •  Interior design •  Storage & archive •  Lighting •  Organization •  Architecture of the building •  Interior design •  Concentration ability •  Communication ability •  IT performance •  Lighting •  Support on productivity, creativity & information exchange •  Architecture of the building •  Interior design •  Transparency •  Privacy in arrangement •  Concentration ability WODI DISCRETE CHOICE
  34. 34. WODI result! 34  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! 0 10 20 30 40 50 60 70 80 JKT NL STIMULATION & COMFORT
  35. 35. Discrete choice result! 35  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  36. 36. Discrete choice result! No Attributes Attributes Level Preferred Indicator 1 View from window With view to greenery Stimulation 2 Room partition material Non translucent Privacy & territoriality 3 Cubicle usage With cubicle Privacy & territoriality 4 Furniture Comfort over looks Comfort 5 Table partition height 50cm Privacy & territoriality 6 Colours Neutral colours Stimulation 7 Lighting Bright lighting Comfort & Stimulation 8 Plants No plant Stimulation 9 Blinds Translucent Comfort 10 Table partition material Semi translucent Privacy & territoriality 11 Floor material Carpet Privacy & territoriality Privacy | Comfort | Stimulation! 36  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  37. 37. Findings! 37  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! preference for productivity Stimulation! Privacy! Comfort!
  38. 38. Cross-analysis! 38  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! COMFORT  |  STIMULATION  |  PRIVACY MaterialFurniturePlantsColourLighting
  39. 39. Result! 39  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! MedcoEnergi PTI Architects Egis Indonesia
  40. 40. Conclusion! 40  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  41. 41. Step-by-step approach to align company strategy & users demand Conclusion! 41  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! 1! 2!
  42. 42. Conclusion! 42  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! 3! ì  Innovative office (activity-based workspace) do not only increase satisfaction but can also trigger higher productivity.
  43. 43. Conclusion! 43  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! Culture: National vs. Organizational ì  Organization culture ì  Industry dependent ì  Influence of the current leader
  44. 44. Conclusion! ì  The preference of the physical characteristics could be used as leverages on which attributes is more important to be invested in. ì  Hence, balancing the 3 indicators is also important. 44  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! STIMULATION COMFORT PRIVACY WORKPLACE INVESTMENT WORKPLACE DESIGN
  45. 45. ì  During the process of a workplace change, all case studies in Indonesia did not show signs of direct user involvement ì  Giving the sense of control is important for employee satisfaction ì  Serendipities à trigger innovation / idea creation ì  Discrete choice method à one way to do a bottom up approach Conclusion! 45  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  46. 46. Recommendations! ì  Research on Serendipities à (work hub/ co-working) ì  Discrete choice method àbottom up approach ì Output: automate the process of generating design guidelines / program requirements ì  Data benchmarking of workplace management in Asian countries are still not widely available à new market on workplace research & consultancy 46  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  47. 47. Recommendations! ì  Currently in the Netherlands:! 47  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! 35% of Dutch workers work flexibly! (tns nipo, 2010)! 2.9 million workers in whole NL! (cbs, 2012)! 1.8 million workers in Jakarta (bps, 2012)! ì  If the same percentage is applied in Jakarta:!
  48. 48. Questions! 48  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  49. 49. Theoretical Framework! 49  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  50. 50. WODI! TOOLKIT! DISCRETE! CHOICE! Survey method! 50   satisfaction! preferences! Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! SUCCESSFUL INDICATORS!
  51. 51. MedcoEnergi! Hierarchical | Prestige | Indirect bottom up approach ! Workspace   Meeting Space   Support Space   Open office   Small meeting room   Filing space   Private office   Large meeting room   Storage space   Work lounge   Small meeting space   Print & copy area       Large meeting space   Pantry area       Meeting point   Break area           Smoking room           Library           Waiting area           Circulation space           Praying room   Support Space   51  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997! ¥  Program requirements was created in house! ¥  Workplace guidelines based on management level! ! ¥  Surplus workspace area to response company growth!
  52. 52. WODI Result | MedcoEnergi! SATISFIED! UNSATISFIED! Satisfaction towards organization ! 36%! 14%! Satisfaction on architecture! 64%! 9%! Satisfaction of the interior design! 55%! 9%! Satisfaction of transparency! 71%! 5%! Satisfaction towards privacy ! 29%! 33%! Possibility to concentrate ! 29%! 33%! Possibility to communicate ! 80%! 5%! Satisfaction on the IT performance ! 55%! 25%! Satisfaction on storage & archive facility ! 55%! 20%! Satisfaction towards the lighting! 55%! 20%! Supportive! Unsupportive! Support towards productivity ! 70%! 5%! Support on creativity & innovation ! 65%! 10%! Support on information exchange ! 90%! 5%! 52  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  53. 53. PTI - Architects! Less hierarchical | International env. | Indirect bottom up approach ! Workspace Meeting Space Support Space Open office Small meeting room Filing space Private office Large meeting room Print & copy area   Small meeting space Pantry area     Waiting area     C i r c u l a t i o n space     Praying room ¥  Design was created in house! ¥  No guidelines! ! ¥  Efficiency over functionality! 53  
  54. 54. WODI Result | PTI - Architects! SATISFIED! UNSATIFIED! Satisfaction towards organization ! 18%! 27%! Satisfaction on architecture! 64%! 18%! Satisfaction of the interior design! 36%! 18%! Satisfaction of transparency! 30%! 20%! Satisfaction towards privacy ! 20%! 40%! Possibility to concentrate ! 40%! 20%! Possibility to communicate ! 50%! 20%! Satisfaction on the IT performance ! 10%! 60%! Satisfaction on storage & archive facility ! 10%! 50%! Satisfaction towards the lighting! 70%! 20%! Supportive! Unsupportive! Support towards productivity ! 50%! 10%! Support on creativity & innovation ! 60%! 20%! Support on information exchange ! 70%! 0%! 54  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  55. 55. Egis Indonesia! Hierarchical | High level of privacy | Top down approach ! ¥  Confidentiality is taken for granted! ¥  Few possibilities to work from home, informal policy! ! ¥  Inequality of space! Workspace! Meeting Space! Support Space! Open office! Large meeting room! Filing space! Private office!  ! Print & copy area! Shared office!  ! Waiting area! Cubicle!  ! Circulation space! 55  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  56. 56. WODI Result | Egis Indonesia! SATISFIED! UNSATISFIED! Satisfaction towards organization ! 35%! 24%! Satisfaction on architecture! 35%! 29%! Satisfaction of the interior design! 24%! 53%! Satisfaction of transparency! 29%! 29%! Satisfaction towards privacy ! 18%! 53%! Possibility to concentrate ! 18%! 41%! Possibility to communicate ! 65%! 18%! Satisfaction on the IT performance ! 41%! 29%! Satisfaction on storage & archive facility ! 29%! 41%! Satisfaction towards the lighting! 59%! 12%! Supportive! Unsupportive! Support towards productivity ! 65%! 18%! Support on creativity & innovation ! 24%! 35%! Support on information exchange ! 59%! 12%! 56  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  57. 57. P&G Jakarta! Equality | Flexible working | Activity based! ¥  GBS as assigned department with the help from JLL! ¥  International working environment! ! ¥  Global workplace design guidelines! Workspace! Meeting Space! Support Space! Open office! Small meeting room! Filing space! Study booth! Large meeting room! Storage space!  ! Small meeting space! Print & copy area!  ! Large meeting space! Pantry area!  ! Brainstorm room! Break area!  !  ! Locker area!  !  ! Waiting area!  !  ! Circulation space!  !  ! Games room!  !  ! Praying room! 57  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  58. 58. Ogilvy Jakarta! Activity based | Confidentiality | Autonomy! ¥  Personal desktop for each employee! ¥  Guidelines based on design level only! ! ¥  Emphasize on brainstorming & idea generation! Workspace! Meeting Space! Support Space! Open office! Small meeting room! Filing space! Private office! Large meeting room! Storage space! Work lounge! Small meeting space! Print & copy area!  ! Large meeting space! Pantry area!  ! Brainstorm room! Break area!  !  ! Waiting area!  !  ! Circulation space!  !  ! Praying room! 58  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  59. 59. Ogilvy Amsterdam! Equality | Transparency| Autonomy | Knowledge sharing! ¥  Personal desktop for each employee! ¥  Guidelines based on design level only! ! ¥  Space sharing with other firms! Workspace! Meeting Space! Support Space! Open office! Small meeting room! Filing space! Private office! Large meeting room! Storage space!  !  ! Print & copy area!  !  ! Pantry area!  !  ! Break area!  !  ! Waiting area!  !  ! Circulation space! 59  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  60. 60. Microsoft Amsterdam! Activity based | desk sharing | transparency | no hierarchy! ¥  New world of work concept as global guidelines! ¥  Informal working environment! ! ¥  High concern on space efficiency! Workspace! Meeting Space! Support Space! Open office! Small meeting room! Filing space! Team room! Large meeting room! Storage space! Study booth! Small meeting space! Locker area! Work lounge! Large meeting space! Games room! Touch down! Brainstorm room! Print & copy area!  ! Meeting point! Pantry area!  !  ! Break area!  !  ! Waiting area!  !  ! Circulation space! 60  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  61. 61. Hypotheses! ì Hypothesis 1 ! “Organizations in Jakarta are aware on the importance of the physical workplace, but did not show any sign of bottom up approach on this matter.”! ì Hypothesis 2 ! “The settings of workplaces in Jakarta will tend show hierarchical characteristics e.g. representing status.”! ì Hypothesis 3 ! “Employees in Jakarta will tend to have low satisfaction level on their workplace, due to their low result on the indulgence vs. restraint index.”! 61  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  62. 62. Hypotheses! ì Hypothesis 1 ! “Organizations in Jakarta are aware on the importance of the physical workplace, but did not show any sign of bottom up approach on this matter.”! The cases observed did not show signs of any direct bottom up approach! 62  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  63. 63. Hypotheses! ì Hypothesis 2 ! “The settings of workplaces in Jakarta will tend to show hierarchical characteristics e.g. representing status.”! Two out of five case studies did show high significant of hierarchy, but no generalization could be made from this findings.! 63  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!
  64. 64. Hypotheses! ì Hypothesis 3 ! “Employees in Jakarta will tend to have low satisfaction level on their workplace, due to their low result on the indulgence vs. restraint index.”! Indeed, the satisfaction level is lower on the Indonesian result, but the sample cannot generalize this statement.! 64  Exploring Innovative Workplace Design in Jakarta | P.Jouwena | 4187997!

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