Blogs and newsletters aren’t the best
vehicle for long-form information you’d
like people to hold onto and refer back
to for a long time. Ebooks live on.
When your reader needs the product or
service you oﬀer in the future, will they
buy from the company they’ve never
heard of, or the one whose book they
read? (You know the answer to that one.)
Ebooks are an easy, low-cost, low-
commitment way for prospects to sample
Chances are, they’ll come back ready to
spend a bit more on a higher-priced
Going through the ebook creation process
will clarify your thinking like nothing else.
You’ll find it easier to speak and write
about your area of expertise.
Long after a blog post fades into memory,
your ebook can “live” on the sidebar of
your website. That means the time you
spend now can pay oﬀ for months and
years in the future.