Reference Letter Isaacson Dr 2016-01-18

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Trade Marketing Manager Role This report analyzes brand strategy compliance of customer teams calling on major USA retailers. Besides using green, yellow and red visual cues to enable senior management to quickly hone in on problem areas, it is a tool for teams to recognize and focus on rectifying opportunity areas. The report is compiled each qtr and serves as the primary tool to monitor and enforce compliance. Customer team members and cross-functional resources, if needed, are noted as responsible for solutions. In this role, Trade Marketing retrieves all data, mines it, compiles it, contacts account teams to discuss issues and potential solutions and presents findings to senior mgt.

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