1.
Welcome to the world of idea valida on, where your job is to test out no ons to see
if there’s a real market for them.
Imagine being half asleep at night when you suddenly have a great idea for a new
product or service. You jolt awake, heart racing, and quickly grab a notebook to write
down the details before they’re lost forever. The next morning, you’re s ll pumped
about the idea and can’t wait to get started on making it a reality.
But then doubt starts to creep in. Is this really a good idea? How do you know if it’s
worth pursuing?
A Guide To B2B Idea Validation
Reading Time: 6 minutes
Blog

2.
Idea valida on is an essen al step in the journey from concept to a successful
business, and there are many ways to go about it. In this guide, we’ll explore the
various methods of idea valida on and how you can use them to determine if your
idea has what it takes to succeed.
Ideas Are Easy. Real Business Is Hard!
The first thing to understand about idea valida on is that it’s not about whether or
not your idea is good. It’s about whether it can command actual market demand.
You might have the best product or service in the world, but if nobody wants to buy
it, you don’t have a business. Likewise, even the most insignificant ideas can be
successful if there’s a group of people out there willing to pay for them.
Going from a mere idea to a tangible business is a long and arduous journey, and
there are no guarantees. The goal of idea valida on is simply to give you a be er
understanding of the landscape so that you can make informed decisions about
whether or not to pursue your idea.
With that said, let’s dive into the different steps involved in idea valida on.
Key Steps Of B2B Idea Valida on
1. Customer Development Interviews
The first and most crucial method of idea valida on is customer development
interviews. This involves going out and talking to poten al customers to get
feedback about your idea.
The goal here is not to sell them on your product or service but to be er understand
their needs and pain points. What problem are they trying to solve? What are they
currently using to solve it? Would they be interested in using your product or
service?

3.
Customer development interviews can be done in person, over the phone, or via
email. The important thing is that you can have an open and honest conversa on
and document the feedback you receive.
Example: You run a so ware development consultancy. You’ve been kicking around
the idea of developing a project management tool specifically for so ware
developers. To validate this idea, you reach out to some of your current and past
clients, inquire about their current project management workflow and what pain
points they’re experiencing. You also ask if they would be interested in using a
project management tool specifically for so ware developers.
2. Mapping Needs and Pains
To design a business tool that people will actually use, you need to start by
understanding their needs and pains.
This step is all about research. You’ll want to look at surveys, demographic data,
customer interviews, and reviews of similar products or services. The data you’ve
collected in the first step will also be helpful here.
The goal is to correctly map the various pain points of your customers to poten al
solu ons while analyzing where your solu on can add more value.
Example: You’ve iden fied that one of the main pain points for your target market is
the lack of transparency around project melines. They o en need to find out when
a project will be completed, leading to frustra on and mistrust.
Your solu on is to develop a project management tool that provides more
transparency around melines. You add value by allowing developers to track project
progress and when it will likely be completed.
3. Hypothesis Tes ng
The third step in idea valida on is hypothesis tes ng. This is where you take the
informa on you’ve gathered in the first two steps and use it to formulate hypotheses

4.
informa on you ve gathered in the first two steps and use it to formulate hypotheses
about your idea.
For each hypothesis, you’ll want to establish key metrics that you can use to
measure success or failure. These metrics can include conversion rates, customer
acquisi on costs, churn rates, and more.
Once you’ve established your hypotheses, it’s me to put them to the test. This can
be done through A/B tes ng, surveys, focus groups, or any other method that allows
you to gather more data.
Example: You’ve formulated the following hypothesis:
“If we develop a project management tool that is more transparent around melines,
we will see an increase in customer sa sfac on.”
To test this hypothesis, you could survey your target market a er they’ve used your
product or service. You could also look at customer churn rates and compare them to
those of similar products on the market.
4. Crea ng a Minimum Viable Product (MVP)
Once you’ve gathered enough data to support your hypotheses, it’s me to design a
minimum viable product (MVP).
An MVP is a version of your product or service with just enough features to get it in
the hands of your target market so that you can gather more feedback.
This feedback can validate or invalidate your hypotheses and help you determine
which features to add or remove from your MVP.
An MVP may take a combina on of the following assets:
– Landing page
– Working prototype

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– Video demo
– Simplified product or service
Example: An MVP of a project management tool may include the following features:
– A meline view of all projects
– The ability to add, edit, and delete project tasks
– The ability to invite team members to collaborate on projects
5. Launch and Iterate
A er you’ve built your MVP, it’s me to launch it to your target market.
This is where the real valida on takes place. You’ll be able to see how people interact
with your product or service and gather feedback that you can use to improve it.
It’s important to keep in mind that your MVP is just a star ng point. As you gather
more data, you’ll want to con nue to iterate on your product or service. This may
include adding new features, removing exis ng ones, or changing the way things are
done altogether.
The simple goal is to con nue gathering data and making changes un l you have a
product or service people are willing to pay for.
Example: A er launching your MVP, you find that people are using the meline
feature, but they need help understanding how to use it.
In response, you could create a video tutorial or add more documenta on to help
people understand how to use the feature. You could also consider tweaking the
en re UX /UI of the meline feature to make it more user-friendly.
10 Cri cal Tools To Help Validate B2B Ideas
L t’ l i l t l t h l lid t B2B id

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Let’s explore some cri cal tools you can use to help validate your B2B ideas.
1. Crunchbase: Business Ideas and Company Valuation
Crunchbase is a database of startup companies and investment firms. It’s a great
resource for finding informa on on businesses in your industry and can be used to
validate your ideas by researching compe tors in your niche.
2. Google Trends: Keyword Research and Insights
Google Trends is a tool that allows you to research the popularity of keywords over
me. This is valuable informa on when valida ng your business ideas, as it can help
gauge interest in your niche.
3. SurveyMonkey: Create Professional Surveys
SurveyMonkey is a popular tool used to create professional surveys. This can be a
valuable tool when valida ng your ideas, as it allows you to gather data from your
target market.
4. Typeform: Create Customized Forms and Surveys
TypeForm is a great op on if you want to gather data from your target market in a
more customized way.
5. Mailchimp: Email Marke ng and Automa on
Mailchimp allows you to reach a large audience with minimal effort. This tool can be
used to validate your ideas by sending out surveys or gathering sign-ups for your
MVP.
6. Landingi: Create High-Conver ng Landing Pages
Create simple drag-and-drop landing pages in minutes to explore mul ple ideas or
hypotheses at once and quickly see what’s working and what’s not.

7.
7. Hotjar: Analyze User Behavior
Hotjar is a tool that allows you to see how people interact with your website or app.
This can be valuable when valida ng your ideas, as it allows you to see what users
are doing and where they’re struggling.
8. AnswerThePublic: Generate Ideas for Ques ons
AnswerThePublic allows you to enter a keyword and generate a list of ques ons
related to that keyword. This is useful when valida ng ideas and asking the right
ques ons to your end users.
9. Brand24: Find Men ons About Brands
Brand24 allows you to track men ons of your brand online. When valida ng ideas, it
allows you to see what people say about similar offerings and get feedback on your
products or services.
10. Bubble: Build a Web or Mobile App without Coding
Helpful to quickly test hypotheses, create MVPs, and validate ideas without wri ng
any code. U lize numerous features and integra ons to get your app up and running
in days instead of months.
These are just a few of the cri cal tools you can use to validate your B2B ideas.
Remember, the goal is to gather data and feedback from your target market to ensure
you’re on the right track.
What’s Next?
Now that you understand how to validate your B2B ideas, it’s me to put what
you’ve learned into prac ce.
One of the best ways to do that is to get your MVP’s UI/UX design right from the
start A design agency such as Divami can help you validate your ideas before you

8.
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start. A design agency, such as Divami, can help you validate your ideas before you
get into execu on stage.
At Divami, we have a team of experienced UX/UI designers who can help you with
this. Learn how we can help you validate B2B business ideas with the right digital
assets that bring your ideas to life.
Get in touch with us today!
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