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What is your 
social zoom factor? 
Pam Moore 
CEO / Founder 
Marketing Nutz 
Social Zoom Factor 
#GetRealChat 
#SocialZoom...
Marke&ng 
Nutz 
Founders 
Pam Moore 
CEO /Founder 
http://www.pamslinkedin.com 
@PamMktgNut 
Josh Moore 
CCO /Founder 
htt...
Marke&ng 
Nutz
Social business 
success?
Embrace 
the 
JOURNEY!
Social Business 
“Becoming a social 
business transforms the 
organization from inside 
out, connecting the internal 
with...
Social Media 
“Means of interactions 
among people in which 
they create, share, and 
exchange information 
and ideas in v...
news 
no 
longer 
breaks! 
It 
tweets!
YOU 
are the 
media
is 
anyone 
listening 
to 
you?
Ready to ZOOOOM? 
1. Create a shareable experience 
2. Align to biz goals 
3. Rock your brand 
4. Know your audience 
5. H...
People don’t 
buy things, 
they join 
things
#1 Create shareable experiences
Customer Experience 
Most exciting opportunity in 2014 for 
marketers 
• 20% Customer 
experience 
• 18% Mobile 
• 15% Con...
Heathman 
Hotel 
Travel 
Portland
ABCs of Social Media 
Always Be CARING! 
• Listen 
• Learn 
• Help 
• Share value 
• Collaborate 
• Acknowledge mistakes 
...
Own 
Mistakes 
• Poor service at our local 
franchise in store and 
drive-thru 
• Quick response via 
Twitter 
• Working i...
Integrated 
Social 
Service
Have 
a 
personality!
#2 
ALIGN 
to 
BUSINESS 
goals
Stop the Random Acts of 
Marketing (RAMs) 
=
Don’t 
Start 
with 
Technology 
P = People 
O = Objectives 
S = Strategy 
T = Technology
Communities Create Markets 
Opportunity Harvest 
Free 
member 
Paid 
member 
Loyal 
evangelist 
Community Zone Customer Zo...
#3 The YOU Factor!
YOU are your brand
Who are YOU? 
• Who are you? 
• What do you stand for? 
• What value do you offer? 
• Who do you offer value for? 
• What ...
My 
Brand 
is… 
• What I say 
• What I do 
• What I think 
• What I tweet 
• What I post on Facebook 
• What I Instagram 
...
Be who you want to 
be tomorrow, today!
Be 
humble
#4 
Know 
your 
audience
76% 
marketers 
think 
they 
know 
what 
customers 
want 
34% 
have 
asked 
them 
Source: Pivot
Niche 
social 
networks 
= 
advocates 
• 77% consumers more 
likely to purchase via 
recommendation 
• 4x-10x higher 
conv...
Technology 
Adop&on 
Tech 
Enthusiasts 
Visionaries 
Pragmatists 
Conservatives 
Skeptics 
Geoffrey Moore Technology Adopt...
Maslow’s 
hierarchy 
of 
needs 
Morality, 
creativity, 
spontaneity, 
problem solving, 
lack of prejudice, 
acceptance of ...
Hierarchy 
of 
social 
community 
inspira&on 
self-actualization 
esteem 
belonging 
safety 
physiological 
achieve 
conne...
Be a curator of goodness 
Curate awesome content on a regular basis
#5 Humanize it 
• Think like humans 
• Care about humans 
• Value relationships 
• Listen to other humans 
• Talk like hum...
think 
DNA, 
not 
tools
Instead of cats… 
• Entertain 
• Educate 
• Inspire 
• Help 
• Tell stories
#6. Integrated 
Platform 
• Integrated platform 
that works when 
you are not 
working! 
• Consistent brand 
architecture
IDC 
Predicts 
1.3B 
mobile 
workers 
by 
2015
90% 
mobile 
users 
have 
device 
within 
arms 
reach 
100% 
of 
&me
You 
have 
10 
seconds 
to 
keep 
em’!
#7 ignite your tribe
Embrace 
OPCs 
Other 
people’s 
community 
& 
content
Activate Influencers 
Platform Tier 1 Target Market 
47 
VIP Tribes Tier 2 Segments 
Blog 
Twitter 
LinkedIn 
Facebook 
Co...
#8 tweak rinse repeat
Select 
tools 
AFTER 
you 
know 
WHAT 
you 
want 
to 
measure 
and 
WHY! 
leads 
sales 
brand 
thought 
leadership 
custom...
Language matters 
LOB/Geo 
Stakeholders 
Social Strategist/ 
Community Manager 
Source: Altimeter Group 
• Business metric...
You Got This! 
1. Create shareable experiences 
2. Align to biz goals 
3. Rock your brand 
4. Know your audience 
5. Human...
Questions? 
Pam Moore 
CEO / Founder 
Marketing Nutz 
@pammktgnut 
www.pammarketingnut.com 
www.themarketingnutz.com 
www....
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami
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Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami

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What is Your Social Brand Zoom Factor? This is the keynote deck I used at the Social Media Week Miami event 2014. http://www.socialzoomfactor.com http://www.themarketingnutz.com http://www.pammarketingnut.com

Published in: Social Media
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Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiami

  1. What is your social zoom factor? Pam Moore CEO / Founder Marketing Nutz Social Zoom Factor #GetRealChat #SocialZoomFactor @PamMktgNut
  2. Marke&ng Nutz Founders Pam Moore CEO /Founder http://www.pamslinkedin.com @PamMktgNut Josh Moore CCO /Founder http://linkedin.com/in/joshroinut @JoshROINut
  3. Marke&ng Nutz
  4. Social business success?
  5. Embrace the JOURNEY!
  6. Social Business “Becoming a social business transforms the organization from inside out, connecting the internal with the external in a way that enhances relationships and creates shared value for the people, the business & ecosystem as a whole.”
  7. Social Media “Means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.”
  8. news no longer breaks! It tweets!
  9. YOU are the media
  10. is anyone listening to you?
  11. Ready to ZOOOOM? 1. Create a shareable experience 2. Align to biz goals 3. Rock your brand 4. Know your audience 5. Humanize it 6. Build platform for turbo 7. Ignite your tribe 8. Tweak, rinse, repeat
  12. People don’t buy things, they join things
  13. #1 Create shareable experiences
  14. Customer Experience Most exciting opportunity in 2014 for marketers • 20% Customer experience • 18% Mobile • 15% Content marketing * Digital Trends Briefing 2014, eConsultancy / Adobe
  15. Heathman Hotel Travel Portland
  16. ABCs of Social Media Always Be CARING! • Listen • Learn • Help • Share value • Collaborate • Acknowledge mistakes • Say sorry • Imperfect perfection • Be human!
  17. Own Mistakes • Poor service at our local franchise in store and drive-thru • Quick response via Twitter • Working issues real-time
  18. Integrated Social Service
  19. Have a personality!
  20. #2 ALIGN to BUSINESS goals
  21. Stop the Random Acts of Marketing (RAMs) =
  22. Don’t Start with Technology P = People O = Objectives S = Strategy T = Technology
  23. Communities Create Markets Opportunity Harvest Free member Paid member Loyal evangelist Community Zone Customer Zone $$
  24. #3 The YOU Factor!
  25. YOU are your brand
  26. Who are YOU? • Who are you? • What do you stand for? • What value do you offer? • Who do you offer value for? • What do you need to learn? • What are your strengths? • What are your weaknesses? • What’s your OPCs?
  27. My Brand is… • What I say • What I do • What I think • What I tweet • What I post on Facebook • What I Instagram • What I write in email • What I share • How I respond • How I interact on & offline! • How I drive! • ME!
  28. Be who you want to be tomorrow, today!
  29. Be humble
  30. #4 Know your audience
  31. 76% marketers think they know what customers want 34% have asked them Source: Pivot
  32. Niche social networks = advocates • 77% consumers more likely to purchase via recommendation • 4x-10x higher conversion rate for offers from trusted advocates
  33. Technology Adop&on Tech Enthusiasts Visionaries Pragmatists Conservatives Skeptics Geoffrey Moore Technology Adoption Lifecycle
  34. Maslow’s hierarchy of needs Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts Self-esteem, confidence, achievement, respect of others, respect by others Friendship, family, sexual intimacy Security of body, employment, resources, morality, family, health, property Breathing, food, water, sleep, homostasis, self-actualization esteem belonging safety physiological excretion
  35. Hierarchy of social community inspira&on self-actualization esteem belonging safety physiological achieve connect inspire
  36. Be a curator of goodness Curate awesome content on a regular basis
  37. #5 Humanize it • Think like humans • Care about humans • Value relationships • Listen to other humans • Talk like humans • Have a personality • Show their “human” • Make & own their mistakes • Are available • Know themselves • Know their audience • Invest in people • Take risk
  38. think DNA, not tools
  39. Instead of cats… • Entertain • Educate • Inspire • Help • Tell stories
  40. #6. Integrated Platform • Integrated platform that works when you are not working! • Consistent brand architecture
  41. IDC Predicts 1.3B mobile workers by 2015
  42. 90% mobile users have device within arms reach 100% of &me
  43. You have 10 seconds to keep em’!
  44. #7 ignite your tribe
  45. Embrace OPCs Other people’s community & content
  46. Activate Influencers Platform Tier 1 Target Market 47 VIP Tribes Tier 2 Segments Blog Twitter LinkedIn Facebook Content Syndication Internal Family & Friends Industry Influencers Media Thought Leaders
  47. #8 tweak rinse repeat
  48. Select tools AFTER you know WHAT you want to measure and WHY! leads sales brand thought leadership customer satisfaction employee empowerment
  49. Language matters LOB/Geo Stakeholders Social Strategist/ Community Manager Source: Altimeter Group • Business metrics: revenue, CSAT, reputation. • Social media analytics: Insights, share of voice, resonance, WOM. • Engagement metrics: fans, followers, clicks. Corporate
  50. You Got This! 1. Create shareable experiences 2. Align to biz goals 3. Rock your brand 4. Know your audience 5. Humanize it 6. Build platform for turbo 7. Ignite your tribe 8. Tweak, rinse, repeat
  51. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com www.getrealchat.com www.socialzoomfactor.com

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