“Experience helping brands of all
size bridge complex gap to social success.” why Marke&ng Nutz? Founders have 30+ years combined experience in B2B & B2C digital marketing, corporate brand, startups & platforms. “PHD in acronyms not required. We help you fit social business in a nut shell so you can focus on what you do best, your business!” “CEO, best selling author recognized by Forbes as Top 10 Social Media Power Influencer + Top 10 Social Media Women Influencers!
My Brand is… •
What I say • What I do • What I think • What I tweet • What I post on Facebook • What I Instagram • What I write in email • What I share • How I respond • How I interact on & offline! • How I drive! • ME!
Personal branding goals • Thought
leadership • Establish brand • Grow and enhance brand • Support employer brand • Enhance career • Future employment opportunities • Ignite OPCs
Who are YOU? • Who
are you? • What do you stand for? • What value do you offer? • Who do you offer value for? • What is your differentiator? • What do you need to learn? • What are your strengths? • What are your weaknesses? • What’s your OPCs?
Stop the excuses • You
are not too busy • You don’t have to be a: – Writer – Programmer – Brand or social guru – Rock star
Tell Your Story
• It’s not only about you • Engage others • Share your journey • Be patient
• WHO are you talking
to? • WHAT do they need? • WHEN will they engage with you? • HOW can you help? • WHERE do they want to talk? • WHY should they care? Why should you invest?
Maslow’s hierarchy of needs
Morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts Self-esteem, confidence, achievement, respect of others, respect by others Friendship, family, sexual intimacy Security of body, employment, resources, morality, family, health, property Breathing, food, water, sleep, homostasis, excretion physiological safety belonging esteem self-actualization
Where to start 1. Plan:
Goals + Objectives 2. Vision/ Mission 3. Persona 4. Name (consistent, easy to remember) 5. Social Profiles 6. Domain 7. Message House (bio, description, vision) 8. Technology (hosting, measure etc.) 9. Content Strategy
You must… • Pick a
name (consistent, easy & memorable) • Build your persona (create once, use many) • Secure top networks – Facebook – LinkedIn – Twitter – Google+ – YouTube – Instagram – Tumblr – Flickr – Domain
Blog • Home base •
Stays with you always • Tell stories • Thought leadership • Integrated platform for social presence • Ignite OPCs via syndication & guest blogging
LinkedIn • More than job
seeking / recruiting • Build your brand • Build your network • Establish community • Publish content • Grow blog readership • Thought leadership • Achieve business goals • OPC baby!
Facebook most active -70% engage
on site daily -45% several times a day Instagram – 49% Twitter 36% Pinterest 17% LinkedIn 13% Facebook is home base for many people
Facebook • Build your brand
• Storytelling • Build your network • Establish community • Embrace evangelists • Share content • Grow blog readership • Thought leadership • OPC
Twitter • Ignite your network
• Find relevant content • Become a curation machine • Leverage & setup tribes • Thought leadership • Blog readership • Use tools to grow following (Manage Flitter)
Instagram • Tell stories •
Humanize your brand • Connect dots with corporate / employer • Connect with other humans • Integrate with other networks
Video Live Streaming & Mobile
Broadcasting • Periscope • Meerkat • Ustream • Behind the scenes • Exclusive content • Q&A • Up close and persona • Broadcast events, launches, news
• Don’t focus on follower counts… focus on heart counts • Look at metrics that help you understand if people are believing you and if they believe the same. • Leadership is a choice, not a rank. • Leaders go first so they can protect those who join their journey.