34SocialTruths Social Truths in a
Nut Shellin aNut Shell Copyright Marketing Nutz 2012 social biz with a side of nutz!

People don’t buy things, they
join things Copyright Marketing Nutz 2012 social biz with a side of nutz!

People don’t buy things, they
join things NOT about CONTROL Copyright Marketing Nutz 2012 social biz with a side of nutz!

COMMUNITIES CREATEMARKETS Opportunity Harvest Free
member Community Zone Paid member Loyal evangelist Customer Zone $ $ Copyright Marketing Nutz 2012 social biz with a side of nutz!

[3]Be Your OwnDuck! 3 Copyright
Marketing Nutz 2012 social biz with a side of nutz!

[4] Not About NEXT“Big thing”
4 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[5]Lead withResults 5 Copyright Marketing
Nutz 2012 social biz with a side of nutz!

Welcome to theINSPIRATION Age! Copyright
Marketing Nutz 2012 social biz with a side of nutz!

Copyright Marketing Nutz 2012 social
biz with a side of nutz!

Social Currency = ACTION Copyright
Marketing Nutz 2012 social biz with a side of nutz!

[6]It’s what HappensAFTERtheLIKE & FOLLOW
that matters 6 Most ! Copyright Marketing Nutz 2012 social biz with a side of nutz!

[7]Don’t Do social,“Be Social” 7
Copyright Marketing Nutz 2012 social biz with a side of nutz!

“DoingSocial Media”is NOTthe Objective! Copyright
Marketing Nutz 2012 social biz with a side of nutz!

Social media Businessplugsinto yourBusiness Copyright
Marketing Nutz 2012 social biz with a side of nutz!

SMART[8]Objectives &Goalsare key to Success
8 Copyright Marketing Nutz 2012 social biz with a side of nutz!

Copyright Marketing Nutz 2012 social
biz with a side of nutz!

Align Social withtop BusinessGoals Pick
Goals where social can have an impact Copyright Marketing Nutz 2012 social biz with a side of nutz!

[9]BeRealistic 9 Copyright Marketing Nutz
2012 social biz with a side of nutz!

Objectives Differ by Level Corporate
Risk management Business unit Consistency Leadership development & culture across brands Brand Social strategist & CXO Community Engagement Channel focus manager & metrics education Value metrics ROI metrics Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!

Use appropriate Metrics at each
level Business metrics: revenue, Corporate CSAT, reputation. LOB/Geo Social media analytics: Stakeholders Insights, share of voice, resonance, WOM. Social Strategist/Community Engagement metrics: fans, Manager followers, clicks. Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!

Assess readiness to be social•
Strengths and weaknesses?• Demonstrate impact of strategic work• What training is required?• Change management needs?• Categories for readiness assessment • Mindset • Processes • Stakeholder buy-in • Organizational • Realistic expectations model • Roles (client have social zoom agent?) • Communication • Customer profile • Education • Market analysis • Monitoring • Competitive analysis • Reporting • Budget Based upon: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 10 ]STOPRandomActs 10Social Media
Random Acts(RAMs) Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 11 ]Tools are theTACTICSNOT
the PATH! Tools 11 Copyright Marketing Nutz 2012 social biz with a side of nutz!

Evaluate each initiative Impact Readiness
How does it Do we have support an people who can do objective? this? What metrics Is there budget? matter? Risks Priority What are the risks if Does this initiative we do this? enable other work? What if we don’t?Source: Altimeter Group Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 12 ]Sum of all
parts isgreater than theindividual tools(Learn the Ecosystem) 12 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 13 ]SocialRelationshipsare theLife raftof
Tech changes Life Raft 13 Copyright Marketing Nutz 2012 social biz with a side of nutz!

It isabout thePEOPLE,STUPID ! Copyright
Marketing Nutz 2012 social biz with a side of nutz!

[ 14 ]One thingis Certain,things
aregoing to change Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 15 ]Deal with theHARD
stuffNOW ! 15 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 16 ]Skeletonswill fall out
ofcloset 16 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 17 ]Social Mediawill not
fixyourBroken 17Business Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 18 ]Slow downto Speed
up ! 18 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 19 ]You willTickpeople off
19 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 20 ] Maybe even
get Fired ? 20 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 21 ] Your kid
might be ugly! 21 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 22 ]Ya gottaStart 22somewhere
Perfection enemy of GOOD ! Copyright Marketing Nutz 2012 social biz with a side of nutz!

Understand where the audience is[
23 ] hanging out online & learn how toYour Mission have a relevant conversation with them that helps meet business goals. Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 24 ] All Conversations
are NOT created equal Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 25 ]Hang with9 brokes,
25You’ll bethe 10 th! Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 26 ] You Need
Friends !• Blog• Facebook• Google+• Twitter• LinkedIn 26• Tweet Chats• Quora• Triberr• Leverage offline network Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 27 ]StopINTERRUPTING 27 Copyright
Marketing Nutz 2012 social biz with a side of nutz!

[ 28 ]Know YourAudience 28
Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 29 ]SolveProblems AT&T Wireless
29 more than Social Lip Service Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 30 ]Talk to MeLike
aHuman! 30 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 31 ]It’s NOTabout….. YOU!
31 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 32 ] Measure the
Right Stuff• Community growth• Blog & website analytics• Reach• Engagement• Relevancy• Influence 33• Sentiment• Achievement of goals Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 33 ]Take timeto TAMEthe
SocialMedia BEAST! 33 Copyright Marketing Nutz 2012 social biz with a side of nutz!

[ 34 ] Shape Up
or Ship Out Copyright Marketing Nutz 2012 social biz with a side of nutz!

Sometimes you feel like a
nut,Sometimes you don’t ! http://youtu.be/s55QoIZScP4 Copyright Marketing Nutz 2012 social biz with a side of nutz!

THAT’S IT,IN A NUTSHELL! 1
Copyright Marketing Nutz 2012 social biz with a side of nutz!

So, You Think Your Business
is SOCIAL? Let’s get real! Agency: themarketingnutz.com Facebook: Pamsfanpage.com Blog: pammarketingnut.com Twitter: @PamMktgNut Copyright Marketing Nutz 2012 social biz with a side of nutz!