Promoter BackgroundName : Gaurav Singh KhuranaEducational Qualification : MBA – IMT Ghaziabad (1997)BBS – Delhi University (1995)Work Experience : National Sales HeadING Investment Mgt IndiaVice President & National Sales Director - Cross SellGlobal Consumer Bank, Citibank N.A.Asst Vice President & Branch HeadGlobal Consumer Bank, Citibank N.A.Named Account Manager – Sales & DistributionXerox
Line of BusinessFinancial Services : Dialabank.comTravel : Dialatrip.comSocial Media : Tweetface.coE-Commerce : Shopia.inEvents : Eventaway.com
What is Dialabank ?1. India’s First Financial Helpline2. Available to consumers online – www.dialabank.com and on a local number“600-11-600” across 18 cities in India (the number is available to us in 240cities)3. Tie-Ups with leading Banks / Insurance / Inv Mgt companies4. Offers the client the option to reach a “Single Relationship Manager” whorepresents multiple manufacturers (therefore helping the client save timeand effort in comparing products to find the best offer)
Why Dialabank ?1. High Customer Need : Clutter of Product Manufacturers therefore need toCompare & Buy2. Domain Expertise : 11 Yrs experience in Fin Service – DistributionManufacturing Banking / Insurance / Investments3. High Scalability : Ability of the model to operate at a Pan-India levelTap overseas markets with similar distribution models4. Large Market Size : Middle / Upper Middle Class consumers5. Increased Remote Channel : Higher use of Online and Phone Channelservices6. Usage : 110 Million + Internet Users600 Million + Mobile Users
VisionTo create India’s Biggest Financial Helpline onPhone & Internet, that together make us the LargestFinancial Services Distribution Platform in the country.
Operating ModelCustomersDial-A-Bankwww.dialabank.com600-11-600Banks / NBFCsInsurance CosInvestment Mgt Cos Pan Country Complete Life CycleFind the right productfor the client 110 Million Internet Users 600 Million Phone Users Multiple Products Multiple Manufacturers Find the right client for themanufacturerB 2 C B 2 B
Product Portfolio Home Loan (Axis / PNB / Stanchart / Reliance / Firstblue / Indiabulls) Loan Against Property (Axis / PNB / Stanchart / Reliance / Firstblue / Indiabulls / Fullerton) Business Loan (HDFC / Stanchart / Fullerton / Reliance Capital) Personal Loan (HDFC / Stanchart / Fullerton) Gold Loan (HDFC / Reliance ) Car Loan (HDFC / Reliance Capital) Education Loan (Credila) Credit Card (HDFC / Stanchart) Life Insurance (all leading players) Non Life Insurance (Max Bupa / Appollo Munich / United India) Fixed Deposits / Bonds (all leading players) Mutual Funds (all leading players) BSE / NSE Trading (signed but not active) Commodities (signed but not active)Banks / NBFCsInsurance CompaniesInvestment Mgt Cos
Business Strength / USP Very Strong Online Financial Distribution Platform India’s First Financial Helpline Tie-Ups with Leaders in the Financial Services Industry Complete Product Portfolio (Banking, Insurance and Investments) High Scalability (Pan Country / International)
Competition Landscape Limited players with Manufacturer Tie-Ups All leading players with presence in the market over 5 yrs We have gained significant traffic leadership in last 6 months (from 30000 Indian Alexa)- New Premises / Increased Staff- High Quality Internet Marketing workPlayers Services Alexa Traffic Ranking Approx Yrs in Business Retail Assets Insurance Investments Global IndiaBankbazaar.com 6 27,783 3052Deal4loans.com 7 + (Different portals) 37,337 3764Apnapaisa.com 8 + 20,400 1701Rupeetalk.com 5 67,649 8757Policybazaar.com 5+ (Mkt Leader) 11,990 810Dialabank.com 1.5 57,297 3450
Competition Landscape Each player leveraging single / multiple ways to get traffic Some competitors leveraging their basic portal with no differentiator in the market High Opportunity for increasing spend and leveraging each factor to gain market leadership Whats Working ?Any DifferentiatorPlayersContent (Pages Indexed) SEOPaid Traffic - Internet Paid Traffic - OthersBankbazaar.com 1,530,000 Online ComparisonDeal4loans.com 20,400 Apnapaisa.com 217,000 Rupeetalk.com 231,000 Policybazaar.com 11,030 TV Online ComparisonDialabank.com 15100 Local Financial Helpline
What is SEO ?SEO is the practice of improving and promoting a website in order to increase the number of visitors the sitereceives from search engines. There are many aspectsto SEO, from the words on your page to the way othersites link to you on the web.Sometimes SEO is simply a matter of making sure yoursite is structured in a way that search enginesunderstand.
Why SEO ?An important aspect of Search EngineOptimization is making your website easy forboth users and search engine robots tounderstand. Although search engines havebecome increasingly sophisticated, in manyways they still cant see and understand a webpage the same way a human does. SEO helpsthe engines figure out what each page isabout, and how it may be useful for users.
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Future of SEOInternet has grown, and today it has spread out to become a Mass-medium. Statisticssay;Total search spend has risen from $15.6 billion in 2006 to $44.5 billion in 2011. Thatsnearly triple the money in only five years.What fuelling the growth of SEO industry:• Increased use of search engines. (more sites - nearly twice as many people usesearch engines to navigate to web as those who use bookmarks)• Direct marketers are increasingly adopting SEO• Large brand advertisers are using SEO actively• Growth in the number of local search request.• Improvised technology allows companies to aim their advertising to specificaudience, who are really interested in their messages• Leaner and meaner Search Engines like Google are fast evolving and makingdemographic targeting and Geo targeting a solid reality.In India the internet users are growing every passing day, and so are the numbers ofbusinesses competing for these internet users attentions. So comparatively in IndiaSEO is still in nascent stages. Join the bandwagon right away to reap future benefits.
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