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Poaching LG15: ARG-style


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Poaching LG15: ARG-style

  1. 1. Burcu S. Bakioglu Indiana University Poaching LG15: ARG-style How an evil girl named Cassie shook Breeniverse
  2. 2. Business of Story-telling Producers/Creators Author(s) Franchises Locus of control Medium of the work Materiality of the medium Performing the work Communities Forming the text Re-negotiating control Poaching Tactics
  3. 3. Social Shows “The Show Is Everywhere” • Social network Web site • Community interacting with show as well as with each other • User-generated content • Narrative is cross media
  4. 4. Transmedial Components • Videos • Fan videos • Comments • Forum threads • MySpace profiles • Text messages • #IRC channels • IRL interaction with characters
  5. 5. LG15: Timeline • Started as vlog • 3rd video = half a million hits • 4 months = Internet phenomenon • Sept 13, 06 came out as show • Jessica Lee Rose won Webby Awards on 2007
  6. 6. Fans help story evolve
  7. 7. Swimming
  8. 8. …It’s really crazy (and overwhelming!) that those types of people want to contact me. I’m not really interested in that sort of thing, but if you think it’s a good idea and it’s someone you trust, you can give them this email address… careful. take nobody at face value. there is more than one girl. that’s just unconscious knowledge.
  9. 9. This Is My Story Now
  10. 10. When I Get to the Bottom Where I Stop
  11. 11. Church of Serapis Ruins
  12. 12. opAphid
  13. 13. Whose work is it anyway? • Materiality of the medium • Constant negotiation for meaning ▫ Producers ▫ Medium ▫ Community • Struggle within community
  14. 14. Burcu S. Bakioglu Ph.D Candidate Comparative Literature Indiana University AIM/Skype: PaleFireR