Ipinion - App for MR Surveys

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iPinion: Professional Market Research App for iPhone/iPad/iPod touch users, and a panel community of iPhone/iPod touch users connected through this App.

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Ipinion - App for MR Surveys

  1. 1. iPinion Screens / Features<br />
  2. 2. About iPinion<br />
  3. 3. Introduction<br /><ul><li>iPinion is an innovative iPhone App to run engaging surveys on iPhone/iPad/iPod touch devices.
  4. 4. iPinion also serves as the platform for a panel community of iPhone users who are highly engaged and responsive to market research surveys.
  5. 5. Since iPinion surveys include a variety of question types and branching , randomization support, they are well suited for professional market research surveys, mystery shops , in-store surveys and ethnography studies.</li></li></ul><li>What’s unique about iPinion<br /><ul><li>Online and offline survey capabilities to suit iPod Touch / iPad users without constant internet .
  6. 6. Supports location-based surveys. This opens up new and interesting possibilities for market research
  7. 7. Creative survey designs overcome the limitations of mobile surveys and make it even more engaging than online surveys
  8. 8. Besides capable of handling most of what online surveys can do, it goes beyond that, with possibility to add photos and voice recordings as responses.</li></li></ul><li>The application provides effective research, which can be used for:<br /><ul><li>Concept Viability
  9. 9. Election Analysis
  10. 10. Market Potential
  11. 11. Popular Opinion
  12. 12. Consumer behavior
  13. 13. Ad / brand awareness
  14. 14. Instore surveys
  15. 15. …and much more</li></li></ul><li>iPinion, along with MR Anywhere offers a whole set of offerings for MR.<br /><ul><li>Online data collection and processing
  16. 16. Real-time tracking
  17. 17. Time factor: quick turnaround time
  18. 18. Cost effective
  19. 19. Better control on target audience
  20. 20. Easy to use/administer
  21. 21. Graphic representation of the processed results
  22. 22. Customized reports</li></li></ul><li>iPinion Business Models<br /><ul><li>Access Panel: We recruit panel members from the 85 million iPhone, iPod touch, iPad users and offer the panel for relevant market research purposes. We handle the related survey programming and provide respondent data as deliverable. Charged on per complete basis
  23. 23. Custom Panel: We recruit custom panels for our clients / sponsors on iPinion platform on a service fee basis
  24. 24. Technology: We have a business model to offer the technology on SAAS model on a license + usage fee basis</li></li></ul><li>Management background<br /><ul><li>iPinion is run by global MR and panel professionals with 50+ years of cumulative experience in panel work globally
  25. 25. Leadership experience includes over 4500 online studies in 150 countries for global Fortune 500 clients and full service MR companies
  26. 26. Strongly supported by Dexterity, a Marketing and Customer Informatics company in business, serving MR for over 10 years.</li></li></ul><li>Features and Screenshots <br />
  27. 27. Instructions<br />
  28. 28. Single Choice<br />
  29. 29. Multi choice<br />
  30. 30. Ranking / Ordering<br />
  31. 31. Sliders / Rating<br />
  32. 32. Open end<br />
  33. 33. Video Questions<br />
  34. 34. Video<br />
  35. 35. Account summary<br />
  36. 36. Easy Referrals<br />
  37. 37. Facebook & Twitter post<br />
  38. 38. Emails<br />
  39. 39. Thank You<br />Email :  contactus@ipinionrewards.com<br />Columbus : +1 614 410 5356 (Pala) Chicago : +1 614 410 5342 (Steve)<br />London : +44 19 22 666 478 (Nimit)<br />Chennai : +91 44 4229 0000 (Sumesh)<br />

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