Web2.0 disaster

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  • Poll audience as to who is who, get a feel for who knows what Who I am...disseminating correct information
  • Showed this to a colleague who didn't recognize it
  • Saw a msg on a board today asking for info to help recruit for oil spill
  • Web2.0 disaster

    1. 1. Disaster: Potentials and Pitfalls of Web 2.0 Use in Public Emergencies Peter A. Lipson, MD William Beaumont Hospital, Royal Oak, MI Clinical Assistant Professor of Medicine, WSU, OUWBSOM Medical and Science Blogger
    2. 2. Web 2.0: WTF? <ul><li>Web 2.0 usually includes rapid forms of electronic communication such as: </li><ul><li>Twitter
    3. 3. Blogs
    4. 4. Social Networking sites (such as facebook)
    5. 5. Wikis </li></ul><li>Web communities have their own languages and cultures </li><ul><li>Allowing web communities to control the language </li></ul><li>Key to Web 2.0 is rapid sharing of information </li></ul>
    6. 6. Medicine on the Web: Impact <ul><li>According to Pew, over 60% of people obtain and act on medical information found online.
    7. 7. http://www.pewinternet.org/Reports/2009/8-The-Social-Life-of-Health-Information.aspx
    8. 8. Regarding the quality of that informaion... </li></ul>
    9. 9. Your results may vary
    10. 10. Medicine on the Web: Quality <ul><li>There is no official arbiter of medical information online
    11. 11. Commercial sites often masquerade as information
    12. 12. Alternative medicine sites are very popular and helped spread misinformation during the H1N1 pandemic </li></ul>
    13. 13. Opportunities <ul><li>Medicine 2.0 has many participants, opportunities for contact
    14. 14. Information can be spread rapidly
    15. 15. Information can spread via multiple independent media (cell phone, internet, etc)
    16. 16. Is there an online “ethic” of social responsibility? </li></ul>
    17. 17. Pitfalls <ul><li>Any attempt to harness the social media for “good” may be hijacked
    18. 18. Misinformation can be spread easily (Iran)
    19. 19. Unethical users can co-opt disaster networks for commercial or other purposes </li></ul>
    20. 20. Web 2.0 in Disasters <ul><li>Preparedness </li><ul><li>Early warning </li></ul><li>Response
    21. 21. Recovery
    22. 22. Mitigation </li></ul>
    23. 23. Preparedness 2.0 <ul><li>Audience </li><ul><li>Lay public
    24. 24. Concerned professionals
    25. 25. Agencies and officials </li></ul></ul>
    26. 26. Preparedness 2.0: Audience <ul><li>Lay public: readers of medical blogs are interested in reading about disasters, and may be interested in learning about their roles.
    27. 27. Ongoing conversation may mitigate apathy
    28. 28. Transparency regarding allocation of scarce medical resources </li></ul>
    29. 29. Preparedness 2.0: Audience <ul><li>Concerned Professionals read medical blogs and are interested in learning about disaster and their possible roles as allies </li></ul>
    30. 30. Preparedness 2.0 <ul><li>Agencies and officials can monitor online resources and liase with potential allies
    31. 31. Staff policies to avoid free-lancing </li></ul>
    32. 32. Response 2.0 <ul><li>Early Warning
    33. 33. Real time dissemination of information
    34. 34. Accuracy
    35. 35. Centralization? </li></ul>
    36. 36. Response 2.0: Duck and Cover! <ul><li>We can do better than tornado sirens
    37. 37. Extensive reach, but targeted info; links to more information for those most affected </li></ul>
    38. 38. Response 2.0:Notification <ul><li>USGS maintains earthquake notification site
    39. 39. Via xkcd.com: </li></ul>
    40. 40. Response 2.0: Getting out the message <ul><li>Rapid, flexible, and available information
    41. 41. Redundancy: text, twitter via internet or phone </li></ul>
    42. 42. Response 2.0: Accuracy <ul><li>Internet notoriously full of crap
    43. 43. Possible solution to create link to centralized data gathering and dissemination from official agency
    44. 44. Example: Create blog post that says, “Up to date info on current disaster available at...” </li></ul>
    45. 45. Recovery 2.0 <ul><li>Charity
    46. 46. Coordination of unconventional resources </li></ul>
    47. 47. Recovery 2.0 <ul><li>Haiti Rewired: Clearinghouse of blogposts, twitter-type updates, and contacts between people
    48. 48. My own blog network today is featuring the spill and discussion boards are discussing gathering experts. </li></ul>
    49. 49. Mitigation 2.0 <ul><li>Preparation of unconventional 2.0 networks?
    50. 50. Creation of robust networks
    51. 51. Asking for input as to risks, prevention strategies
    52. 52. “crowd-sourcing” prevention
    53. 53. brainstorming </li></ul>
    54. 54. Starting points: who's going to help? <ul><li>Identify reliable blogs, and reliable facebook and twitter personae with whom to communicate
    55. 55. Identify goals: (your input please!) </li><ul><li>Link to a common info site?
    56. 56. Dissemination of specific information? </li></ul></ul>
    57. 57. An experiment <ul><li>Single blog post and twitter update (“tweet”)
    58. 58. Within 12 hours </li><ul><li>83 retweets
    59. 59. 550 visits to blog post
    60. 60. 165 visits from feedburner (prob. Twitter)
    61. 61. 93 from facebook
    62. 62. Rest from other sources </li></ul></ul>
    63. 63. In Sum <ul><li>Opportunity to use interconnected, realtime networks to disseminate information </li><ul><li>Hashtags and hashtag integrity
    64. 64. Twitter id's
    65. 65. DHS updates about 2x/wk...why bother following?
    66. 66. Updates have brief half-life </li></ul><li>Need to avoid hijacking by other agendas
    67. 67. Creation of formal network? With “disaster response” badge?
    68. 68. Ongoing conversation online </li></ul>
    69. 69. My online contact info <ul><li>Twitter @palmd
    70. 70. Facebook
    71. 71. Science-Based Medicine
    72. 72. White Coat Underground
    73. 73. Forbes Science Business Blog </li></ul>

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