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Tv Advertising Monthly Clutter Report- September 2017

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The report focuses on various aspects of commercial airtime on TV for the month of September 2017.
The report includes various forms of analysis on clutter in terms of average minutes of advertising and number of spots.
It shows % share of advertising in terms of time band & share of Primetime vs. Non- Primetime in a day.
The report compares AIRTIME of 9 months 2016 with 2017.
It also shows quarterly analysis for the year 2017.
Data Source: Media Monitors

Published in: Data & Analytics
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Tv Advertising Monthly Clutter Report- September 2017

  1. 1. SEPT-2017 (With last year’s comparison) CLUTTER Analysis
  2. 2. About Report • The report focuses on various aspects of commercial airtime on TV for the month of September 2017. • The report includes various form of analysis on clutter in terms of average minutes of advertising and number of spots. • It shows % share of advertising in terms of time band & share of Prime time vs. Non- Prime time in a day. • The report compares AIRTIME of 9 months 2016 with 2017. • It also shows quarterly analysis for the year 2017. Data Source: Media Monitors For any queries related to Data, please contact at: akbar@mediamonitors.com.pk info@mediamonitors.com.pk If you have any other questions, please contact PAS at: secretariat@pas.org.pk
  3. 3. COMPARISON WITH LAST YEAR Jan to Sep 2016-2017
  4. 4. YEARLY COMPARISON BY AIRTIME
  5. 5. QUARTERLY COMPARISON BY AIRTIME
  6. 6. MONTHLY COMPARISON BY AIRTIME
  7. 7. GENER WISE AVEAGE AIRTIME REVIEW (Sept 2017)
  8. 8. Average Minutes Per Hour Top 15 Channels Across Genre
  9. 9. Average Minutes Per Hour Top 15 News Channels
  10. 10. Average Minutes Per Hour Top 15 Entertainment Channels
  11. 11. Average Minutes Per Hour Top 15 Regional Channels
  12. 12. Average Minutes Per Hour Music Channels
  13. 13. Average Minutes Per Hour Top 15 Other Channels
  14. 14. GENER WISE AVERAGE SPOT’S FREQUENCIES REVIEW (Sept 2017)
  15. 15. Spot Frequency in an Hour Top 15 Channels Across Genre
  16. 16. Spot Frequency in an Hour Top 15 News Channels
  17. 17. Spot Frequency in an Hour Top 15 Entertainment Channels
  18. 18. Spot Frequency in an Hour Top 15 Regional Channels
  19. 19. Spot Frequency in an Hour Music channels
  20. 20. Spot Frequency in an Hour Top 15 Others Channels
  21. 21. DAY PART SPLIT BY AIRTIME
  22. 22. TIME BAND SPLIT BY AIRTIME
  23. 23. GENRE & DAY PART BY AIRTIME
  24. 24. For any queries, please contact us on the below mentioned address akbar@mediamonitors.com.pk info@mediamonitors.com.pk Tel: 021-34306575-7

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