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RADIO ANALYSIS
August 2017
Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicativ...
Total Minutes: 48.307
TOP 10 CATEGORIES
Top 10 Categories contributed 68.1% of the total Ad Volume.
CATEGORIES
(MINS)
(%)
...
TOP 10 ADVERTISERS
Only 2 of the top advertisers belong to Telecom Sector
ADVERTISERS
(MINS)
(%)
LM TM
The Coca-Cola Expor...
TOP 10 BRANDS
Only 2 of the Top 10 brands belong to Telecom Sector
TM=This month / LM= Last month
BRANDS
(MINS)
(%)
LM TM
...
No. CAMPAIGNS CORPORATION Total
1 Aye Khuda (Father & Daughter) State Life Insurance Corporation of Pakistan 4.31%
2 Winte...
• Morning Time 8 am – 10 am
• House Show / Life Style 11 am – 01 pm
• Afternoon Drive 1 pm – 3 pm
• Pre – Drive Time 3 pm ...
CITY-WISE SHARE
Karachi has the maximum share of advertising
City-wise Share
Islamabad
24% Lahore
26%
Multan
3%
Faisalabad...
BRAND CLUTTER
Lahore had the maximum share of advertising
148 145 143
107
88
47
0
20
40
60
80
100
120
140
160
Lahore Islam...
No. of distinctive brands per station
BRAND CLUTTER
Lahore had the maximum share of advertising
39
49
49
17
9
13
Faisalaba...
No. of distinctive brands per time slot
BRAND CLUTTER
Lahore had the maximum share of advertising
53
95
4
74
86
14
85
52
6...
AVG. NOs of Ads per Day
An average of 2,629 were aired on Karachi FM Stations per day
2,629 2,552
2,332
1,009
543
194
0
1,...
Thank You
For any queries, please
contact us on the
below mentioned
address
rana.shakeel@mediamiles.biz
Tel: 042-36686170
Radio Advertising Industry Snapshot – September 2017
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Radio Advertising Industry Snapshot – September 2017

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A snapshot of the Radio Industry – September 2017. Find out who’s leading the industry with radio campaigns? Who’s getting the best return from the radio?

RADIO INDUSTRY REPORT gives the overall picture of advertising on RADIO during the month of September 2017. It covers top advertisers, categories, brands and FM Channels and their % share in total advertising in terms of minutes. The report also focuses on the share of FM channels, share of each genre and ad-spend split over the time slots.

Data Source: MediaMiles

Published in: Data & Analytics

Radio Advertising Industry Snapshot – September 2017

  1. 1. RADIO ANALYSIS August 2017 Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. Snapshot  Telecom topped the advertising followed by Beverages-CSD and Real estate in September 2017.  The Coca cola export corporation was the top advertised player  Coke studio was the top advertised brand
  2. 2. Total Minutes: 48.307 TOP 10 CATEGORIES Top 10 Categories contributed 68.1% of the total Ad Volume. CATEGORIES (MINS) (%) LM TM Telecom 13.4% 1 1 Beverages-CSD 11.0% 3 2 Real Estate 9.5% 4 3 Entertainment 9.3% - 4 Financial Institution 6.4% 2 5 Websites/Apps 6.0% 6 6 Airline-Travelling 3.5% - 7 Garments 3.3% 5 8 Hotel & Restaurants 2.9% - 9 Nutrition Supliment 2.9% - 10 TM=This month / LM= Last month
  3. 3. TOP 10 ADVERTISERS Only 2 of the top advertisers belong to Telecom Sector ADVERTISERS (MINS) (%) LM TM The Coca-Cola Export Corporation 11.7% 2 1 Pepsi-Cola International (Pvt) Ltd 8.6% 3 2 Pakistan Mobile Communications Limited 5.0% 1 3 CMPak Limited 4.3% - 4 Nestle' Pakistan Limited 4.0% 9 5 Standard Chartered Bank 3.2% 8 6 Packages Counstruction (Pvt.) Ltd. 2.4% 6 7 Pakistan Telecommunication Company Ltd 2.2% 5 8 Telenor Pakistan (Pvt) Limited 2.2% - 9 Samsung Gulf Electronics FZE 2.0% - 10 TM=This month / LM= Last month
  4. 4. TOP 10 BRANDS Only 2 of the Top 10 brands belong to Telecom Sector TM=This month / LM= Last month BRANDS (MINS) (%) LM TM Coke Studio 9.3% 10 1 Pepsi 6.8% 3 2 Zong 4G 4.3% - 3 Jazz 3.7% 1 4 Standard Chartered Bank 3.2% - 5 Nestl LACTOGROW 3 2.5% - 6 Packages Mall 2.4% 5 7 Coca Cola 2.2% 2 8 Telenor 4G 2.2% - 9 PTCL 2.1% 4 10
  5. 5. No. CAMPAIGNS CORPORATION Total 1 Aye Khuda (Father & Daughter) State Life Insurance Corporation of Pakistan 4.31% 2 Winter Collection 2015(Song) Girl Nishat Linen (Private) Limited 2.87% 3 The Banker Award 2015 National Bank of Pakistan 2.59% 4 DANEDAR FAWAD KHAN -45 Tapal Tea (Pvt.) Ltd. 2.58% 5 Naya Nestle Cerelac With Iron Nestle' Pakistan Limited 2.53% 6 Bay Fekar Mustaqbil Jubilee Life Insurance Company Limited 2.24% 7 Mobilink Introduces Jazz X Mobile phones Pakistan Mobile Communications Limited 2.16% 8 Mehfooz Andaz Nestle' Pakistan Limited 2.10% 9 Easy Card Rs.300& 500Telenor & PTCL Minutes Telenor Pakistan (Pvt) Limited 2.03% 10 Better Cleaning Experience Packages Limited 1.87% INDUSTRY TOP 10 [CAMPAIGNS] (BASEDON NUMBEROF MINUTES) 1 For 1 Year Age Nestle' Pakistan Limited 2.46% 2 Love Music Love Coke Studio Love Coca Cola The Coca-Cola Export Corporation 2.21% 3 PSL Song (Islamabad United) Pakistan Telecommunication Company Ltd 1.87% 4 Battle Of The Band Pepsi-Cola International (Pvt) Ltd 1.74% 5 Active SIM Get 3000 M_SMS_Mbs Telenor Pakistan (Pvt) Limited 1.73% 6 5, 10 & 20 Marla Plots Etihad Town (Pvt.) Limited 1.60% 7 Jazz Rising Stars... Pakistan Mobile Communications Limited 1.41% 8 2000 MB With New SIM CMPak Limited 1.40% 9 Nanay Pait ki Bari Ghiza (Sweet Song) Nestle' Pakistan Limited 1.32% 10 Internet Device With Free 4G SIM CMPak Limited 1.31%
  6. 6. • Morning Time 8 am – 10 am • House Show / Life Style 11 am – 01 pm • Afternoon Drive 1 pm – 3 pm • Pre – Drive Time 3 pm – 5 pm • Drive Time Evening 5 pm – 7 pm • Late Evening7 pm – 10 pm • Night Time 10 pm – 12 am • Early Night 12 am – 1 am • Late Night 1 am – 7 am TIME BAND SHARE Morning and Evening attracted more advertisers throughout all cities. Time Band Share 28,156 18,456 19,484 491 561 20,116 66,683 65,610 58,237 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 M orning HouseShow /LifeStyleAfternoon DrivePre–D riveTim e DriveTim eEvening LateEvening NightTim e EarlyN ight LateN ight No. of Ads
  7. 7. CITY-WISE SHARE Karachi has the maximum share of advertising City-wise Share Islamabad 24% Lahore 26% Multan 3% Faisalabad 9% Hyderabad 6% Karachi 32%
  8. 8. BRAND CLUTTER Lahore had the maximum share of advertising 148 145 143 107 88 47 0 20 40 60 80 100 120 140 160 Lahore Islamabad Karachi Faisalabad Hyderabad Multan Brand Clutter No. of Brands
  9. 9. No. of distinctive brands per station BRAND CLUTTER Lahore had the maximum share of advertising 39 49 49 17 9 13 Faisalabad 38 13 39 42 Hyderabad 39 49 13 55 95 76 41 66 21 Islamabad 38 41 49 13 55 20 94 75 65 43 1 22 Karachi 42 41 51 13 56 97 77 41 67 12 Lahore 41 13 Multan FM101 FM103 FM89 FM90 FM94 FM94.6 FM100 FM105 FM106.2 FM107.4 FM89.4 FM91 Pow er99 FM107 FM96 Josh99 FM93
  10. 10. No. of distinctive brands per time slot BRAND CLUTTER Lahore had the maximum share of advertising 53 95 4 74 86 14 85 52 61 Faisalabad 35 84 2 38 64 5 62 36 48 Hyderabad 100 127 39 122 129 50 133 97 120 Islamabad 100 123 38 128 128 50 127 92 118 Karachi 103 123 39 126 126 51 130 100 121 Lahore 22 35 29 31 34 16 19 Multan Afternoon Drive Drive Time Evening Early Night House Show / Life Style Late Evening Late Night Morning Night Time Pre – Drive Time
  11. 11. AVG. NOs of Ads per Day An average of 2,629 were aired on Karachi FM Stations per day 2,629 2,552 2,332 1,009 543 194 0 1,000 2,000 3,000 Karachi Lahore IslamabadFaisalabadHyderabadMultan No. of Ads / Day No. of Ads Karachi 78,881 Lahore 76,559 Islamabad 69,960 Faisalabad 30,259 Hyderabad 16,301 Multan 5,834
  12. 12. Thank You For any queries, please contact us on the below mentioned address rana.shakeel@mediamiles.biz Tel: 042-36686170

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