Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Effective Business Writing

11,458 views

Published on

Published in: Education, Business
  • Be the first to comment

Effective Business Writing

  1. 1. EFFECTIVE BUSINESS WRITING WHAT DO YOU NEED TO KNOW TO IMPROVE YOUR WRITING SKILLS?
  2. 2. The ingredients for succesful writing are… <ul><li>a strong reader focus </li></ul><ul><li>a strong organizational pattern </li></ul><ul><li>a clear, concise writing style </li></ul><ul><li>attention to grammar and spelling </li></ul><ul><li>a tone that is appropriate for the reader and the message </li></ul><ul><li>a visually appealing presentation </li></ul>
  3. 3. Write to your readers … Answer their questions Be brief and concise Go straight to the point How?
  4. 4. Following the six step process… <ul><li>getting started </li></ul><ul><li>headlines/sequencing </li></ul><ul><li>writing the draft </li></ul><ul><li>designing for visual impact </li></ul><ul><li>honing the tone </li></ul><ul><li>proofreading </li></ul>Planning Drafting Formatting Editing Proofreading
  5. 5. Keep it clear! Today’s business communications require a style of writing that is concise, clear and easy to use. <ul><li>choose simple words </li></ul><ul><li>use connectors </li></ul><ul><li>avoid clichés </li></ul><ul><li>use Plain English </li></ul><ul><li>use strong verbs </li></ul><ul><li>prefer active language </li></ul><ul><li>write short sentences </li></ul><ul><li>write short paragraphs </li></ul>
  6. 6. Grammar, spelling and punctuation Put all the pieces together … <ul><li>Check … </li></ul>modifiers pronouns nouns, adjectives, adverbs plurals comparatives, superlatives verb tenses agreement subject <>verb capital letters period, commas, dashes apostrophe and more …
  7. 7. Choose the right tone formal neutral courteous polite informal
  8. 8. Looks are important! The effectiveness of your words depends on the way your message looks. <ul><li>white spaces </li></ul><ul><li>margins </li></ul><ul><li>font type and size </li></ul><ul><li>sentence and paragraph lenghts </li></ul><ul><li>justification </li></ul><ul><li>capital letters, boldface and italics </li></ul><ul><li>bullets, numbers and sidelines </li></ul><ul><li>tables and charts </li></ul>
  9. 9. Are you ready? Write on!

×