Qué es Internet Marketing


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Qué es el Internet Marketing y por qué es indispensable para mi negocio para mi negocio.

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  • What we have found from working with thousands of business owners is most of them have the same 3 questions. What is Internet Marketing, how does Internet Marketing work, is Internet Marketing(IM) right for me? Today we are going to be addressing each one of these questions.
  • Power Statement: One of the most exciting things about Internet Marketing is levels the playing field. In the past small companies could not compete with major corporations. Today not only can small companies compete they can dominate. Power Question: Do you ever have to compete with large companies that have greater resources?
  • Power Statement: Over the last 2 decades the advertising market has become so crowded that interruption marketing is becoming more and more aggravating. Power Question: What types of traditional marketing have you tried in the past? What have found to be the most effective?
  • Power Statement: Over the last 2 decades the advertising market has become so crowded that interruption marketing is becoming more and more aggravating. Power Question: What types of traditional marketing have you tried in the past? What have found to be the most effective?
  • Power Statement: Today, the goal of marketing needs to be to “get found” by customers when they are looking, not “get in their face” when they are not looking. SEO is all about making sure you are found. Power Question: How familiar are you with Search Engine Optimization?
  • Power Statement: There are 2 distinct advantages to Pay per Click advertising. One advantage is you can get immediate results and the second advantage is you are in complete control. You decide how many prospects you can handle. Power Question: If you were to suddenly receive 10,000 “qualified” visitors per day to your web site for the next month, how would your business be impacted?
  • Power Statement: Of all the Internet Marketing tools available one of the most exciting is email marketing. Email marketing is one of the most cost effective ways to market to both existing clients and new prospects. Power Question: Which is more important to your business, retaining and selling existing clients or attracting new clients?
  • Power Statement: Just like every other area of our lives being popular can help. One of the things that WSI is strongest in is making sure your website excels in link popularity. Power Question: Have you ever heard of link popularity? Can you see how link popularity would impact you with the search engines?
  • Power Statement: The picture here represents a viral ad campaign conducted by Burger King. The chicken you see was set up so that users could type in commands and chicken would do whatever it was told to do. From something as simple as jump to Michael Jackson’s moon walk. The link for this site was sent to hundreds of thousands of people from their friends. While viral marketing may be appropriate for you company today it is important for you to continuously be looking at different low cost alternatives to get your message out. Power Question: Can you see how out of the box marketing like viral marketing might be useful at some point in the future?
  • Power Statement: Internet Marketing is not right for everybody. What I would like to discuss with you now are the five key factors that determine if it right for you. The more factors that fit with your company the more success you will have. Power Question: Has your company had any success with Internet Marketing to this point?
  • Power Statement: For companies that are truly focused on growth there Internet Marketing can get truly amazing results. If your company is happy to stay where you are Internet Marketing may not be for you. Power Question: As you look project forward over then next 5 years do you see your company growing significantly?
  • Power Statement: Because Internet Marketing can get such amazing results it is important that you company is prepared to handle a large influx of new customers. Power Question: How focused on sales has your company been to this point?
  • Power Statement: The companies that have gotten the most from Internet Marketing understand that it is a journey and not an immediate destination. Just like any other journey there will highs and lows and bumps along the way. Power Question: How successful has you company been in the past with long term initiatives?
  • Power Statement: Another area of expertise that WSI has is being able to research and find out exactly who is looking for your type of company and how many of them there are. Power Question: Have you done any research already to determine how many people are looking for you on the web?
  • Power Statement: Internet marketing works great in 3 different situations: One if customer retention is a major priority. Two in a situation where you have a product that can be sold on the web or Three if you need to generate sales leads and there are customers who need to find you to buy a product. We have already discussed customer retention and you said, (fill in customers comments here) In addition, do you have any products that you can sell on the web or do you need to generate sales leads?
  • Power Statement: At this point we typically take a look at your situation and decide what can of fit your company is for Internet Marketing. As I mentioned earlier WSI can help provide you with reasarch on how many people are searching for companies like yours on the web. (if you have done research already you can set that up here) Power Question: Is your company: Focused on growth? Focused on Sales? Have the ability to maintain a long Term Vision? What is your feeing about whether or not you have the right Market? In your opinion how suitable is your product?
  • Qué es Internet Marketing

    1. 1. Internet Marketing: Las Grandes Preguntas
    2. 2. Las Grandes Preguntas <ul><li>¿Qué es Internet Marketing(IM)? </li></ul><ul><li>¿Cómo funciona Internet Marketing(IM)? </li></ul><ul><li>¿Internet Marketing(IM) es adecuado para mi? </li></ul><ul><li>Internet Marketing (IM) es el proceso de crecimiento y promoción de una organización a través de medios en línea </li></ul><ul><li>-Wikipedia </li></ul>
    3. 3. ¿Qué es esto? IM vs. Marketing Tradicional <ul><li>Una pequeña empresa puede posicionarse como una gran empresa </li></ul><ul><li>El tamaño del presupuesto y el número de empleados es lo menos relevante </li></ul><ul><li>David puede golpear a Goliath, si él es inteligente usando el Internet </li></ul>
    4. 4. ¿Qué es IM? Traer vs. Interrupción <ul><li>En Internet Marketing los prospectos o clientes vienen buscándolo a usted (pull) </li></ul><ul><li>En el marketing tradicional usted debe interrumpir (t.v. ads, radio, correo directo, etc.) </li></ul><ul><li>Más de la ½ de la gente que está usando internet ve menos t.v. debido a que ellos pasan más tiempo en línea </li></ul>
    5. 5. ¿Por Qué es Indispensable hacer Internet Marketing? <ul><li>El 34% de los internautas dedican en promedio de lunes a viernes de 1 a 2 horas diarias navegando en Internet </li></ul><ul><li>Después de la TV y la Radio, con casi 3 horas diarias, Internet es el 3er medio con mayor tiempo de exposición. </li></ul><ul><li>En las zonas urbanas el 31% de la población está expuesta al Internet, personas con edades de entre 18 – 64 años. </li></ul>
    6. 6. ¿Cómo Funciona IM? Optimización de Motores de Búsqueda (SEO) <ul><li>Mejorando el volúmen y calidad del tráfico a su sitio web a través de los motores de búsqueda </li></ul><ul><li>La rapidez con la que un sitio se presente en los resultados de búsqueda, hará que más buscadores visiten ese sitio </li></ul><ul><li>SEO consiste en cómo funcionan los algoritmos de búsqueda y cómo la gente realiza sus busquedas. </li></ul>
    7. 7. ¿Cómo Funciona IM ? Pay Per Click (PPC) <ul><li>Paga cuando un usuario hace click en un anuncio para visitar su sitio web </li></ul><ul><li>Los anunciantes ofertan palabras clave que su mercado meta usa como terminos de búsqueda </li></ul><ul><li>Su anuncio se muestra cuando un usuario escribe una palabra clave que coincide con su lista de palabras clave </li></ul>
    8. 8. ¿Cómo Funciona IM? Email Marketing <ul><li>Enviando emails para aumentar la relación con sus clientes, para fomentar su lealtad y motivar la recompra </li></ul><ul><li>Enviando emails con el propósito de adquirir nuevos clientes </li></ul>
    9. 9. ¿Cómo Funciona IM? Popularidad de Vínculos <ul><li>El internet es una estructura social con vínculos que entrelazan gente/sitios web </li></ul><ul><li>Entre más vinculos tenga con la gente: más popular, interesante, útil, etc usted será! </li></ul><ul><li>La asociación con otros sitios web determinará la forma como lo verán los motores de búsqueda </li></ul>
    10. 10. ¿Cómo Funciona IM? Optimización Medios Sociales (SMO) <ul><li>Generando publicidad a través de medios sociales, comunidades en línea y sitios web comunitarios </li></ul><ul><li>Un ejemplo es Marketing Viral </li></ul><ul><li>Uso de images, animaciones Flash, audio/video clips etc., pasando de usuario a usuario estílo cadena de cartas, via email </li></ul>The Subservient Chicken es un programa publicitario creado para promover sandwich de pollo tierno y crujiente de Burger King
    11. 11. ¿IM Es Adecuado Para Mi? Cinco Factores Clave <ul><li>Existen 5 factores clave para determinar si IM es adecuado para usted </li></ul><ul><li>Conforme más factores estén alíneados mayor será el éxito </li></ul><ul><li>Usted DEBERA estar alíneado con cuando menos dos factores </li></ul>
    12. 12. ¿IM Es Adecuado Para Mi? Factor 1: Enfoque a Crecer <ul><li>Compañías que están enfocadas en crecer típicamente encuentran en IM un excelente punto de venta </li></ul><ul><li>Esto es cierto tanto para compañías nuevas como para las ya establecidas </li></ul>
    13. 13. ¿IM Es Adecuado Para Mi? Factor 2: Enfoque en Ventas <ul><li>Para que IM sea exitoso las empresas deben estar enfocadas en ventas </li></ul><ul><li>El primer enfoque de IM es atraer nuevos clientes y vender a los clientes actuales </li></ul><ul><li>Las Compañías deberán estar preparadas para controlar la afluencia de nuevos negocios </li></ul>
    14. 14. ¿IM Es Adecuado Para Mi? Factor 3: Visión Largo Plazo <ul><li>Algunos componentes IM toman tiempo para su desarrollo tal es el caso del SEO </li></ul><ul><li>Si esto no se entiende desde un inicio la frustración sobrevendra </li></ul><ul><li>Las Compañías que se Comprometen, Triunfan </li></ul>
    15. 15. ¿IM Es Adecuado Para Mi? Factor 4: Mercado Correcto <ul><li>IM solo funciona si existen prospectos buscándolo a usted </li></ul><ul><li>Mientras más prospectos existan mayor será el éxito que usted tendrá </li></ul>
    16. 16. ¿IM Es Adecuado Para Mi? Factor 5: Producto Adecuado <ul><li>IM funciona si usted necesita también: </li></ul><ul><ul><li>La Retención de Clientes como prioridad </li></ul></ul><ul><ul><li>Un producto que pueda ser vendido en la Web </li></ul></ul><ul><ul><li>Encontrar Clientes que necesitan comprar su producto </li></ul></ul>
    17. 17. ¿IM Es Adecuado Para Mi? <ul><li>Enfocado en Crecer </li></ul><ul><li>Enfocado en Ventas </li></ul><ul><li>Visión Largo Plazo </li></ul><ul><li>Mercado Correcto </li></ul><ul><li>Producto Adecuado </li></ul>