Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tendencias Ecommerce B2B 2019 - Pablo Renaud - Evento #EcommB2B

1,329 views

Published on

Presentación sobre tendencias en ecommerce B2B en España y resto de Europa para 2019, realizada por Pablo Renaud de Ebolution en el evento #EcommB2B de Madrid el 7 de febrero de 2019.

Este evento pertenece a la serie de eventos #EcommerceRevolution que están organizando BRAINSINS, DOOFINDER y ORACLE por toda la geografía española durante este año 2019.

El ecommerce B2B mueve cada año muchísimo más dinero que el comercio online hacia particulares (B2C). Sin embargo el proceso de digitalización del comercio ha estado centrado, hasta ahora, mayoritariamente en el eCommerce B2C dejando un poco de lado la gran oportunidad que supone la transformación digital de los procesos de venta de productos entre empresas.

Pero esto está cambiando a pasos agigantados. En Estados Unidos el eCommerce B2B ya muestra un volumen muy superior al eCommerce B2C debido a las grandes inversiones en digitalización del comercio entre empresas de los últimos 5 años. Y una de las grandes empresas a nivel mundial, como es Alibaba, es un marketplace centrado en la venta B2B, lo que deja clara la relevancia de este mercado.

En este evento nos centraremos en las claves a seguir para desarrollar un modelo de venta online de éxito en el entorno B2B y para ello contaremos con una charla inspiradora que nos hará entender el contexto actual del eCommerce B2B y varios casos de éxito que nos explicarán con detalle los pasos que han seguido nuestros ponentes para conseguir lanzar su modelo de venta online B2B con éxito.

Published in: Internet
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Tendencias Ecommerce B2B 2019 - Pablo Renaud - Evento #EcommB2B

  1. 1. #ecommB2B
  2. 2. QUÉ OS VOY A CONTAR #ecommB2B | Pablo Renaud
  3. 3. QUÉ OS VOY A CONTAR CONTEXTO / OPORTUNIDADES TENDENCIAS EJEMPLOS CONCLUSIONES #ecommB2B | Pablo Renaud
  4. 4. TEST DE CONOCIMIENTOS
  5. 5. #ecommB2B | Pablo Renaud
  6. 6. #ecommB2B | Pablo Renaud EVOLUCIÓN
  7. 7. #ecommB2B | Pablo Renaud EVOLUCIÓN 2000
  8. 8. #ecommB2B | Pablo Renaud EVOLUCIÓN 2019
  9. 9. #ecommB2B | Pablo Renaud EVOLUCIÓN 2000 2019 Mi primer proyecto ecommerce B2B
  10. 10. #ecommB2B | Pablo Renaud EVOLUCIÓN 2000 2019 DIA D 6 MAR 2000 Mi primer proyecto ecommerce B2B SECTOR FARMA
  11. 11. #ecommB2B | Pablo Renaud EVOLUCIÓN 2000 2019 DIA D 6 MAR 2000 DIA D+1 CIERRE DEL PROYECTO
  12. 12. EVOLUCIÓN 2000 2019
  13. 13. #ecommB2B | Pablo Renaud
  14. 14. #ecommB2B | Pablo Renaudhttps://www.ebolution.com
  15. 15. ¿PREGUNTAS? •Ronda de Q&A •Usar #ecommB2B  Mesa redonda #ecommB2B | Pablo Renaud
  16. 16. B2C B2B Un comprador Un conjunto de decisores Precios fijos * Precios para cada cliente Pago al momento Esquemas complejos de pago, crédito Stock disponible, rápido Planificación de suministro Compras de baja frecuencia Compra recurrente, planificada Poca fidelidad Relaciones a largo plazo Impulso, gusto, deseo Parte del trabajo El consumidor es el que compra Acuerdos entre empresas, múltiples roles Proceso de pedido simple Proceso de pedido complejo Catálogos simples Catálogos amplios/complejos
  17. 17. Statista. Global B2B e-commerce gross merchandise volume (GMV) from 2013 to 2017, by region (in billion U.S. dollars). Accessed February 6, 2019. Available from https://www.statista.com/statistics/705614/global-b2b-e-commerce-gmv-región/
  18. 18. #ecommB2B | Pablo Renaud
  19. 19. #ecommB2B | Pablo Renaud 9.7% 10.4% 11% 11.5% 12% 12.6% 13.1% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 2015 2016* 2017* 2018* 2019* 2020* 2021* Shareofsales E-commerce share of total B2B sales in the United States from 2015 to 2021 Share of U.S. B2B sales via e-commerce 2016-2021
  20. 20. #ecommB2B | Pablo Renaud 84% 16% 79% 21% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Yes No Shareofrespondents Distributors Manufacturers B2B professionals in the United States who expect to spend more on e-commerce in 2019 U.S. B2B professionals who expect to spend more on e-commerce in 2019
  21. 21. #ecommB2B | Pablo Renaud 2.7% 59.5% 29.7% 2.7% 5.4% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 0-1 2-3 4-7 8-10 More than 10 Shareofrespondents Number of B2B sites researched prior to making a purchase according to B2B buyers in the United States as of 1st quarter 2018 B2B sites researched prior to purchasing according to U.S. buyers 2018
  22. 22. #ecommB2B | Pablo Renaud 27.3% 9.1% 0% 9.1% 0% 0% 9.1% 0% 18.2% 27.3% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 1-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% PercentageofsalesWhat percentage of sales do you currently transact through your e-commerce channel? Share of U.S. B2B sales transacted through e-commerce channel 2017
  23. 23. OBJECIÓN BAH, ESO SON DATOS DE EEUU
  24. 24. #ecommB2B | Pablo Renaud 35% 20% 15% 30% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% Six months or less 6 months to 1 year 1 year to 2 years No plans to launch Share of respondents How soon will manufacturers in the United States without a B2B website build one? Plans for B2B e-commerce website according to U.S. manufacturers 2018
  25. 25. #ecommB2B | Pablo Renaud 78.4% 36.5% 28.4% 24.3% 16.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% Amazon Business Alibaba ThomasNet Global sources Wholesale Central Share of respondents B2B marketplaces used to research and purchase B2B products according to corporate buyers in the United States as of June 2018 Marketplaces used by U.S. B2B buyers to research & purchase products 2018
  26. 26. #ecommB2B | Pablo Renaud
  27. 27. #ecommB2B | Pablo Renaud
  28. 28. #ecommB2B | Pablo Renaud https://www.thomasnet.com/
  29. 29. #ecommB2B | Pablo Renaud
  30. 30. #ecommB2B | Pablo Renaud FABRICANTES CHINOS VERIFICADOS
  31. 31. #ecommB2B | Pablo Renaud
  32. 32. https://info.mirakl.com/the-next-generation-of-b2b-buying
  33. 33. #ecommB2B | Pablo Renaud Consolidación de marketplaces B2B verticales *Canales indirectos TENDENCIAS
  34. 34. #ecommB2B | Pablo Renaud TENDENCIAS Frente a los grandes marketplaces generalistas, aparecen los marketplaces verticales B2B, impulsados por los diferentes actores de la cadena de valor de la distribución.
  35. 35. #ecommB2B | Pablo Renaud TENDENCIAS
  36. 36. #ecommB2B | Pablo Renaud TENDENCIAS #ecommB2B | Pablo Renaud TENDENCIAS
  37. 37. #ecommB2B | Pablo Renaud TENDENCIAS
  38. 38. #ecommB2B | Pablo Renaud TENDENCIAS
  39. 39. #ecommB2B | Pablo Renaud TENDENCIAS
  40. 40. https://www.mirakl.com/conrad-marketplace
  41. 41. #ecommB2B | Pablo Renaud TENDENCIAS
  42. 42. #ecommB2B | Pablo Renaud TENDENCIAS
  43. 43. #ecommB2B | Pablo Renaud TENDENCIAS
  44. 44. #ecommB2B | Pablo Renaud Personalización para mejorar la experiencia TENDENCIAS
  45. 45. #ecommB2B | Pablo Renaud TENDENCIAS
  46. 46. #ecommB2B | Pablo Renaud TENDENCIAS
  47. 47. #ecommB2B | Pablo Renaud TENDENCIAS #ecommB2B | Pablo Renaud TENDENCIAS
  48. 48. #ecommB2B | Pablo Renaud TENDENCIAS https://www.toolstop.co.uk
  49. 49. #ecommB2B | Pablo Renaud TENDENCIAS
  50. 50. #ecommB2B | Pablo Renaud TENDENCIAS
  51. 51. #ecommB2B | Pablo Renaud TENDENCIAS
  52. 52. #ecommB2B | Pablo Renaud TENDENCIAS
  53. 53. #ecommB2B | Pablo Renaud TENDENCIAS
  54. 54. #ecommB2B | Pablo Renaud TENDENCIAS
  55. 55. #ecommB2B | Pablo Renaud La irrupción del smartphone en el ecommerce B2B TENDENCIAS
  56. 56. #ecommB2B | Pablo Renaud TENDENCIAS
  57. 57. #ecommB2B | Pablo Renaud TENDENCIAS
  58. 58. #ecommB2B | Pablo Renaud TENDENCIAS
  59. 59. #ecommB2B | Pablo Renaud TENDENCIAS
  60. 60. https://www.ebolution.com/beer-and-food-desarrollo-ecommerce/
  61. 61. https://es.slideshare.net/PabloRenaud/ecommerce-b2b-informe-de-tendencias-20182019
  62. 62. #ecommB2B | Pablo Renaud Nos vamos a la nube: Se impondrán las plataformas B2B en cloud TENDENCIAS
  63. 63. #ecommB2B | Pablo Renaud TENDENCIAS
  64. 64. #ecommB2B | Pablo Renaud TENDENCIAS Rapidez de adaptación a las necesidades y al crecimiento Obtención de las mejores prácticas, prevención de desastres Control de los costes, escalabilidad, actualización “automática” Se impondrán las plataformas B2B en cloud
  65. 65. #ecommB2B | Pablo Renaud La omnicanalidad se impondrá también en B2B TENDENCIAS
  66. 66. #ecommB2B | Pablo Renaud TENDENCIAS
  67. 67. #ecommB2B | Pablo Renaud TENDENCIAS #ecommB2B | Pablo Renaud TENDENCIAS
  68. 68. TRANSFORMACIÓN A MARKETPLACE
  69. 69. #ecommB2B | Pablo Renaud EJEMPLOS https://easysparesmarketplace.siemens.com
  70. 70. #ecommB2B | Pablo Renaud EJEMPLOS
  71. 71. VERTICALIZACIÓN
  72. 72. #ecommB2B | Pablo Renaud TENDENCIAS •Alibaba – Launched in 1999, this Chinese-company serves millions of buyers and suppliers globally. •ThomasNet – Leading online platform for B2B seller discovery and product sourcing with over 500,000 suppliers •IndiaMart – India’s largest B2B marketplace with over 3.5 buyers and a selling model similar to Alibaba. •eWorldTrade – This US-based platform is the world’s fastest growing B2B portal and services more than 220 countries. •TradeIndia – India’s second largest marketplace with over 3 million registered users. •DHGate – Online marketplace for wholesale consumer products with about 1.2 million sellers globally and 10 million buyers. •Amazon Business – Specific B2B portal for Professional Sellers to reach business customers on Amazon. •FGM Vendors – Online wholesale marketplaces that operates like an online tradeshow. •Wholesale Central – Largest wholesale directory of active wholesalers and wholesale products since 1996. •Joor – Largest wholesale marketplace for fashion with 155,000 retailers and 1,500 brands, •Global Sources – A B2B media company that is a primary facilitator of trade with Greater China using English- language media. They have more than 1.5 million
  73. 73. #ecommB2B | Pablo Renaud EJEMPLOS https://www.mercateo.es
  74. 74. CANAL DE RELACIÓN CON EL CLIENTE
  75. 75. #ecommB2B | Pablo Renaud EJEMPLOS
  76. 76. RESUMEN •Verticalización de marketplaces •Foco en la personalización de la experiencia •Foco indiscutible en el smartphone •Migración a la nube de las platformas B2B •La omnicanalidad también se impondrá en B2B #ecommB2B | Pablo Renaud
  77. 77. #ecommB2B | Pablo Renaud Muchas gracias Pablo Renaud pablo@renaud.es https://www.renaud.es/

×