During the last 17 years of my career I have acquired experience about the necessary key success factors for online businesses within the European markets.
I was one of the e-commerce pioneers in the Spanish market, launching my first online store in 2000. I have been deeply involved in the e-commerce business since then, implementing and managing multiple online store’s strategies, by defining their operations models, leading technology implementations, performing sales roles and designing and executing marketing strategies.
I consider myself an e-commerce evangelist, actively sharing my experience as speaker and e-commerce strategy trainer for companies.
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