Pablo E Pernia
2731 Oceanclub Blvd, Hollywood FL 33019
Accomplished professional with 25+ years of extensive Corporate, Commercial and Finance experience in several
multinational companies. Strong leadership skills, multicultural and multinational experience and proven track
record in Business Management. Innovative and organized multi-task recognized for results-driven management
skills. Success collaborating with respected business partner to achieve increased revenues and margins as well as
operational efficiencies. Skilled in budgeting and leadership of diverse work groups.
2007 UNIVERSITY OF MIAMI, SCHOOL OF BUSINESS
Master in Business Administration degree, (May 2007),
Master in Professional Management, (August 2006).
Awarded of Academic Merit. GPA 3.925/4.00.
1995 UNIVERSIDAD SANTA MARIA, FACULTAD DE CIENCIAS ECONOMICAS
Awarded Bachelor of Public Accounting degree.
Aug 12-Current. SAP Latin America and Caribbean
Maintenance Go To Market –Maintenance Sales Director
Drive the regional businessplan for the Maintenance Services product set includingEnterpriseSupport for the
Ensure Enterprise Support is viewed as a competitive advantage by the Field Sales Organization
Sales Support on Maintenance Support offerings,especially on EnterpriseSupport up-sell offerings for LA.
Drive Net New customers on enterprise support(ES NNN), includingenablement of partners in positioningof
Enterprise Support for both the In-directand directsegment, where required.
Support deal execution, includingpartner enablement for the indirectbusiness.
Interact and enable Sales (AEs, CSEs, SAMs, InsideSales) and customers to position the valueof SAP's
Maintenance Solutions as supported by value propositions
Identify and implement key initiatives in theRegion to maximizemaintenance revenue and minimize
Create effective strategies in the Region for MAR Lost win back ( via Partners where applicable)
Drive Customers LifecycleManagement from an On PremisePerspective.
May 08-Aug 2012. SAP Spanish Speaking South America & Caribe (SSSA)
Market Unit reportingto Latin America Region with operations in Argentina,Colombia,Chile,Peru,
Venezuela and Puerto Rico. Reporting annual sales of Euro 250 Millions. In charge of
administration and financeprocesses such as:accounting, controlling,financial reporting,business
process activities, financing, revenue recognition. Designed and Managed the F&A organizational
structure and business processes and procedures for the region. Managed Finance and
Administration processes under IFRS accounting standards (Financial Planning, Controllership,
treasury). Successfully led the collection process reducing DSO to minimum historic,achievingthe
collection of some very difficult accounts. Led capital restructuring process for Venezuela taking
the subsidiary to be profitable. .
Jul 06-Apr 08 AstraZeneca de Venezuela S.A.
Business Unit Director, Venezuela
AstraZeneca is a USD 400 million annual revenue Pharmaceutical products positioned 8th in
Venezuela commercializing Oncology, Hospitalary, Cardiovascular, Respiratory products among
others . The position reports to Market Company president is responsible for all commercial
strategies (Sales and Marketing) for the specialty care products (Hospitalary, Oncology and
Central Nervous System) representing 60% of the total revenue. Led a team of 60 people in Sales
and Marketing. Reporting to this position 4 Marketing Managers, 4 National Sales Managers.
Successfully launched Iressa,Faslodex,Seroquel. Reporting annual growth of 14%. Successfully
met financial, sales and technical objectives for the unit
Jul 01-Jun 06 Astrazeneca de Venezuela S.A
Member of the AstraZeneca Venezuela’s executive committee, have led Corporate Finance
activities such as Accounting, Budget, Planning,Internal and External reporting, Internal Control
policies,and Business Units related services such as IT, Procurement and Logistics.Furthermore
I managed the yearly Strategic Plan revision. Reporting to this position: 5 business unit`s
controllers, the accounting and Financial planning Manager. Also in charge of project
management for revising and implementing business processes and systems for cost control,
inventory control and budget control Adoption of International accounting s tandards IFRS for
closing year 2005, and fully knowledgeable in US GAAP
Feb 88- Jul 01 British American Tobacco, Venezuela
Responsible for managing all treasury, cash management and funding needs of the company.
Implemented cash flow improvement plan to reduce borrowinglevel from UD$ 50m to
an excess cash position of US$ 25m successfully achieved in 10 months.
Implemented an FX transaction exposurereduction programwhich resulted in US$ 10m
Implemented a dedicated function for administration and coordinationof thecompany’s
insurance program achieving of US$ 1.5m in premium paid.
Finance Planning Coordinator.
Designed financial analysis models for the total Capital investment budget of the company, and
for new Products, Acquisitions, Divestitures and Strategic Alliances. In charged of corporate
budget, strategic plan and quaterly outlooks, as well as,budget control activities,and reporting
Part of the team that consolidated the information collected in a corporate process, validated
information about tendencies of the Tobacco industry and prepared the major strategies of the
corporation, specific objectives, and tactical plan. Participated in the team in charge of linking
the strategic plan,objectives and activities to theCAPEX and expenses budget of the corporation.
Successfully implemented an internal CPI index in which the senior management based the
decision for prices increase to maintain the profitability of the business.
Senior Internal Auditor.
Successfully implemented the new business auditmethodology for the corporation in which the
auditprocess is based to perform the audit,assuringthatthe business goalsare assured and on
track. I led the deployment for Venezuela, Peru, Ecuador and Argentina.
Golfing, Running, Triathlon, outdoor Sports