El Coordinador de Imagen Pública Rotario para España y Portugal 2012-2014 Pablo Ruiz Amo presentó en la Convención Internacional Rotaria de Lisboa 23-26 de Junio 2013 esta ponencia acerca "Como incrementar tu imagen pública y la de tu club rotario"
Estuvieron presentes más de 250 personas y tuvimos como moderadora a la genial Celia Giay y al ponente asistente de imagen pública en Portugal Manuel Cordeiro.
Si alguien se la perdió puede ver la presentación integramente haciendo click en este enlace, esperamos sea de vuestro agrado!
http://www.youtube.com/watch?v=MTKU58u8wgU
Rotary International Lisbon Convention RPIC Pablo Ruiz June ´13
1. 2013 RI CONVENTION
Como incrementar tu imagen pública y la
de tu club rotario
Pablo Ruiz
Rotary Public Image Coordinator
2012-2014
Spain and Portugal
37. 2013 RI CONVENTION
¡Mira y mide resultados de tus campañas! Somos el 45% de la campaña mundial!¡Mira y mide resultados de tus campañas! Somos el 45% de la campaña mundial!
47. 2013 RI CONVENTION
¡Si remamos todos en la misma dirección tendremos grandes resultados!¡Si remamos todos en la misma dirección tendremos grandes resultados!
We are now going to follow the path of a message I write in my blog. (example of september 19th)
Whenever I write something in my blog automatically it goes to my twitter.
Same thing happens on FB. Here someone saw this message and had no idea of Rotary. This person lives in the other side of the country and after putting him in contact with a club nearby and after going to several meeting this person has become a rotarian. From just one message!!
Here we see the same message. There was a Tv and Radio director that saw this and got in touch with me. We are now in talks so that Rotary can have a free space in the media once a month in Spain, Portugal and southamerica. Our Vistual activity becomes real! And all with the same message!
Since september 2012 and with this system at least 6 people I know of have joined Rotary. Our Virtual activity becomes REAL!
Now you dont even need to be in front of a computer to do this!
What is SEM and SEO.
Want to attact traffic? Want more likes? Want people to register for an event? Create a campaign in Facebook! (explain briefly how it works)
Expamples on SEM in Spain
Use google analytics to keep track of your website and or blog to maximise your marketing strategy and develop focalized campaign to target your audience. (this is the results for my blog in one week)
Same as before more detailed.
Same as before more detailed. Know which pages work and which ones dont and why.
Same as before more detailed.
Media center and other resources you can use available for you and that I use to keep updated and tell in your website and/or blog.
How to increase membership? In likedin there are over 100 ways if you just join the Rotary International group! Do it now and take advantage!
Someone who is very active on the NET is our RI President Sakuji Tanaka. If he does it, why not you??
Tips.
“ Put your money where your mouth is” ok now we know this is important, so lets apply this to Rotary. Results in campaign number1. for 24th octiber 2012 for Polio Day.
On going campaign number 2 to celebrate 108 years of Rotary Service. (In portuguese)
Ongoing campaign number 3 in spanish same as before. This is interesting as Spain only has under 5,000 rotarians. Meaning technically speaking each rotarian in the country has spread the word to around 100 people. This by the way is the first time this sort of campaign has been experimented with.-