PwC's Global Data & Analytics Survey: Big
• Big decisions have a big impact on future profitability; however, more
big decisions are made opportunistically than deliberately
• Highly data‐driven companies are three times more likely to report
significant improvement in decision making, but only 1 in 3 executives
say their organization is highly data‐driven.
• The majority of executives rely more on experience and advice than
data to make business‐defining choices.
• Many executives are skeptical or frustrated by the practical
application of data and analytics for big decisions, especially in
from across the
total of 18
revenues last year
of at least $1bn
Source: PwC’s Global Data & Analytics Survey: Big Decisions™