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PwC's Global Data & Analytics Turning big data into big revenue

PwC's Global Data & Analytics Survey: Big
Decisions™
• Big decisions have a big impact on future profitability; however, more 
big decisions are made opportunistically than deliberately
>$1bn
• Highly data‐driven companies are three times more likely to report 
significant improvement in decision making, but only 1 in 3 executives 
say their organization is highly data‐driven. 
• The majority of executives rely more on experience and advice than 
data to make business‐defining choices.
• Many executives are skeptical or frustrated by the practical 
application of data and analytics for big decisions, especially in 
emerging markets.
62%
3X
Data 
Quality
Usefulness
1,135 senior 
executives 
interviewed
from across the 
world
representing a 
total of 18 
industries
where majority 
(74%) of 
companies 
reported annual 
revenues last year 
of at least $1bn
Source: PwC’s Global Data & Analytics Survey: Big Decisions™

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