Vegas Cosmetic Surgery 2013 Video Marketing Presentation

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Learn how video marketing can make a difference in your plastic surgery practice. It's easier than you think.

Published in: Education, Health & Medicine
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Vegas Cosmetic Surgery 2013 Video Marketing Presentation

  1. 1. Why Video Can Be An Important Educational & Marketing Tool for Your Practice
  2. 2. Heather J. Furnas, M.D. Conflict of Interest: Editor, The Business of Plastic Surgery
  3. 3. Why Video?
  4. 4. Why Video? Emotions build a relationship between the face on the screen and the viewer.
  5. 5. Over one billion viewing 0 1 2 3 4 5 6 7 In Billions hrs/month '12 hours/month '13
  6. 6. Why Video? # 2 Search Engine Fastest growing ad medium 35 hrs of video loaded/m
  7. 7. Why not Video? Complicated Intimidating Expensive Foreign Territory FEAR
  8. 8. How to Make a Movie?
  9. 9. How to use those programs?
  10. 10. Apple Support
  11. 11. http://www.apple.com/support/imovi e/
  12. 12. Why Video?
  13. 13. Example of an Educational Video
  14. 14. Video Tips • Short ‘n’ Sweet (< 5 minutes) • Vivid images • Human interaction
  15. 15. Content, Not Ads! • Create a brand. • Build valuable content. • Build a relationship with viewers.
  16. 16. How to Build an Audience?
  17. 17. How to Build an Audience? Hint: Be Social!
  18. 18. FACEBOOK BLOG YOUTUBE
  19. 19. BLOG SOCIAL MEDIA
  20. 20. VIDEOS!
  21. 21. If you get stuck, there is YouTubeHelp!
  22. 22. Channel Trailer
  23. 23. PLAYLISTS
  24. 24. Abby Created This Video.
  25. 25. Example of a Persuasive Video
  26. 26. From the Top 1) Make a video. (Write a Blog.) 2) Share it on SHARE
  27. 27. FACEBOOK BLOG YOUTUBE
  28. 28. Blog Announced In Newsletter
  29. 29. Example of a Branding Video…

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