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Jeux et géolocalisation- Playground - Marseille 2.0


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Jeux et géolocalisation- Playground - Marseille 2.0

  1. 1. Playground Platform Playground Festival Marseille 2.0 6 mai 2010
  2. 2. Playground Platform has received support from the Region Provence-Alpes Côte d’Azur and the European Regional Development Fund
  3. 3. Who we are Pierre Lavoie , CEO of Hyptique Interactive design pioneer; multi-terminal, RA and VR interface architect on Terra Numerica. Maarten Noyons , CEO of NCC Founder of the International Mobile Gaming Awards and initiator of Playground. Olivier Lejade , CEO of Mekensleep MMO Pioneer and creator of Soulbubbles Mathieu Castelli , CEO of C4MProd, creator of MogiMogi, the first gps Community game, launched in Japan, in 2004, Tom Soderlund , CEO of A Different game, creator of Botfighters, the first Massively Multiplayer gps game, launched in 2001
  4. 4. Playground Festival
  5. 5. Marseille, October 2010
  6. 6. Marseille, October 2010
  7. 7. Fun, Adventure, Discovery all over the city, from Friday to Sunday night
  8. 8. Fun, Adventure, Discovery all over the city, from Friday to Sunday night
  9. 9. SUMMARY <ul><ul><li>6. Market </li></ul></ul><ul><ul><li>7. Financing </li></ul></ul><ul><li>Context </li></ul><ul><li>Vision </li></ul><ul><li>About us </li></ul><ul><li>Festival </li></ul><ul><li>Impact </li></ul>
  10. 10. The Context <ul><li>Powerful GPS Chip sets, GPS Antenna’s and software solutions provide excellent localisation features to smartphones. </li></ul><ul><li>No smartphone leaves the factory without these features. The market penetration of GPS enabled Handsets will continue to grow with an average growth rate of 33% per year to over 200 Mln. Devices by 2015 (Berg Insight). </li></ul><ul><li>LB applications are emerging and start having a certain success: Foursquares, Gowalla, Loopt, Brightkite, Gipsii (LB Social network), Location based advertising (LBA), Glu Mobile launches 1.000 Find Them All , Nokia launches Ovi Map racing . </li></ul><ul><li>«Free navigation» is the new trend, launched by both Google and Nokia who are both providing Map data for free.Navigation Software is the best selling application on the iPhone in 2009 in Europe and the US. </li></ul>
  11. 11. VISION <ul><li>Create the first annual festival for outdoor computer games in Marseille. </li></ul><ul><li>During one weekend, change the city into a giant playground , with exciting games happening at as many streetcorners, squares, crossings and buildings as possible. </li></ul><ul><li>Tourists, inhabitants, core gamers, students, shop-owners, everybody will be part of a giant game. </li></ul><ul><li>Your mobile phone will lead you from one adventure to the other . </li></ul><ul><li>You will make new friends, discover Marseille and win prizes. </li></ul><ul><li>The festival will start with 1500 and will grow to 5000 players in 2013. </li></ul>
  12. 12. THE FESTIVAL
  13. 13. A core of 500 players during 3 days, with peaks to 1500 players. Local events spread in different locations in the city: La Friche : Art Projects and Street Games Centre Bourse: Sponsored Event Cours d’Estienne d’Orves : Festival HQ Rue de la République: Street Games Le Panier: Street Games Parc Borély: Strategy Games Palais Longchamps: Treasure Hunt And: 3 adventurous city tours THE FESTIVAL
  14. 14. Friday 18.00 - 00.00 Kick Off Party -briefing -festival bag pick-up Saturday 09.00 - 18.00 Games at 14 locations all over Marseille Saturday 20.00 - 02.00 Official Playground Party Sunday 09.00 - 16.00 Games at 14 locations all over Marseille 16.30 - 18.00 Playground winners announcements THE FESTIVAL
  15. 15. Game Developers from all over the world submit their games: France : Orange, C4MProd, Int13, BeTommorow Finland: Nokia Japan : Hitachi USA: Areacode, Giant Machine, MyTown, Loopt Germany: Orbster, Deutsche Telecom Research, Urban Team Sweden: Fabrication Games, A Different Game Netherlands: TNO, Layar United Kingdom: Blast Theory And many more THE FESTIVAL
  16. 16. IMPACT Partners and sponsors National Mobile Operator Leading Sportsbrand Transportation Partner Hotel Partner Friends Institutional Partners: CNC Région PACA Le Département Bouches du Rhône La Ville de Marseille Higher Education: Université Aix-Marseille EUROMED Buiness School (70.000+ students)
  17. 17. IMPACT Target: 16+ to 45 Smartphone owners Media partners LCM (Local TV): Announcements in September/October 3 Items in Grand Journal during the festival. France 3 and M6 Regional news France 2 France 4 Item in national Prime Time News Radio Nova Internet: Expedia, Yahoo!, City Vox, iDTGV. Press: 20 Minutes, la Provence, Le Monde.
  18. 18. May - August Launch Social Networking Launch Main target are developers, performers and artists to submit their games and apps and events call for Submissions Games Press Campaign Games Banner Campaign Tele Marketing launch ticket campaign + travel and hotel coupons Emailings Pre-announcement to students, professionals, core audiences End August Selection Submission by Jury Sneak prevews first week September Press Conference Intensified banner campaign announcement sponsors announcement programme October Video and photo recording at all stages of the festival Post-festival Video and Photos on facebook, YouTube, Daily Motion, MSN, Facebook, , etc.
  19. 19. FINANCING Institutional Partners: CNC Région PACA Le Département Bouches du Rhône Marseille Provence Metropôle La Ville de Marseille Main Sponsors Platinum Sponsor National Mobile Operator Gold Sponsors Leading Sports brand Leading Softdrink Other sponsors Transportation Partners Hotel Partner Local Sponsors
  20. 20. Sponsors and Media partners wanted! Players wanted ! <ul><li>More info: </li></ul><ul><li>Contact: [email_address] </li></ul>Playground has received support from the Region Provence-Alpes Côte d’Azur and the European Regional Development Fund
  21. 21. Playground Platform
  22. 22. Vision <ul><li>Create your Real World Game in a few clicks </li></ul>
  23. 23. Playground Platform
  24. 24. Alternatives GPS Mission SCVNGR 7scenes
  25. 25. What kinds of games can I make? <ul><li>It’s up to you! </li></ul><ul><li>Examples: </li></ul><ul><ul><li>Item collection games </li></ul></ul><ul><ul><li>Action games (e.g. “Assassin”) </li></ul></ul><ul><ul><li>Treasure hunts </li></ul></ul><ul><ul><li>Historical tours </li></ul></ul>
  26. 26. Game Objects <ul><li>Game Object </li></ul><ul><ul><li>Character </li></ul></ul><ul><ul><ul><li>Player Character </li></ul></ul></ul><ul><ul><ul><li>Non-Player Character </li></ul></ul></ul><ul><ul><li>Item </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Signpost </li></ul></ul><ul><ul><li>Generator </li></ul></ul><ul><li>Quest </li></ul><ul><li>Item Collection </li></ul><ul><li>Team </li></ul>
  27. 27. System Architecture Mobile Client iPhone initially, later Android, Blackberry, and other smartphones. Server GeoDjango Apache MySQL Game Creator Ajax website. Add items, characters, basic scripting Administration Interface Website. Change permissions, see reports.
  28. 28. Game Creator
  29. 29. Mobile Client
  30. 30. Integration <ul><li>The Easy Way </li></ul><ul><ul><li>Use the Playground standard mobile client </li></ul></ul><ul><ul><li>Script your game using the Playground Game Creator website </li></ul></ul><ul><li>The Advanced Way </li></ul><ul><ul><li>Build your own mobile client </li></ul></ul><ul><ul><li>Use the Playground server as backend (JSON API) </li></ul></ul>
  31. 31. Roadmap <ul><li>2010 </li></ul><ul><ul><li>June : the first 5 developers get test toolkits </li></ul></ul><ul><ul><li>July : second group of developers get access </li></ul></ul><ul><ul><li>August : beta testing with players </li></ul></ul><ul><ul><li>October : Playground Festival - launch </li></ul></ul><ul><li>2011-2013 </li></ul><ul><ul><li>Added functionality: augmented reality, new gameplay features, etc. </li></ul></ul>
  32. 32. Business Potential <ul><li>Playground games are not only for the Playground Festival and the Festival is open to other Platforms </li></ul><ul><li>Open Source </li></ul><ul><li>Revenue model for game creators: </li></ul><ul><ul><li>License Fees </li></ul></ul><ul><ul><li>Location Based Advertising (LBA) </li></ul></ul><ul><ul><li>Virtual Items </li></ul></ul><ul><ul><li>Premium versions </li></ul></ul><ul><ul><li>Sponsoring </li></ul></ul>
  33. 33. Developers Wanted! <ul><li>More info: </li></ul><ul><li>Contact: [email_address] </li></ul>Playground has received support from the Region Provence-Alpes Côte d’Azur and the European Regional Development Fund