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Shopper Marketing Debrief

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The Shopper Marketing Debrief presents brands and retailers with a framework to better engage with today’s shoppers in the home and drive them along the new, digitally enabled paths to purchase.

Download the full report at psfk.com/reports/shopper-debrief

Published in: Retail
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Shopper Marketing Debrief

  1. 1. PSFK #15 Starting The Sales Funnel In The Home SHOPPER MARKETING DEBRIEF SUMMARY
  2. 2. Access the full report at: psfk.com/report/shopper-debrief Become A Member To Get The Full Report! PSFK's Shopper Marketing Debrief explores how brands are empowering consumers along the new, digitally enabled paths to purchase. From advanced CRM systems to visual search tools and virtual consultations, brands are seizing the opportunity to influence shopper behavior and positively impact sales. Through the lens of five industry trends, this report helps shopper marketers better engage with today’s shoppers. The 30+ page playbook includes: • Key insights on the needs, desires and expectations of 
 modern consumers • 4 Key Steps to Make Shopper Marketing More Shopper Friendly • 5 trends-based initiatives supported by 25 exemplary case studies • Industry implications for a variety of consumer-facing industries #15PSFK SHOPPER MARKETING DEBRIEF Starting The Sales Funnel In The Home
  3. 3. About This Report PSFK's Shopper Marketing Debrief explores how brands are empowering consumers along the new, digitally enabled paths to purchase. From advanced CRM systems to visual search tools and virtual consultations, brands are seizing the opportunity to reach shoppers at home, influencing behavior and positively impacting sales. Through the lens of five industry trends, this report helps brands and retailers better engage with today’s shoppers. Version 1.0 | Published June 2018 Piers Fawkes Founder & President Download the full report at: 
 www.psfk.com/report/shopper-debrief
  4. 4. Want The Right Information, Right Away Expect Recognition And Relevance Appreciate Recommendations On What To Buy Use Visuals To Drive Purchase Decisions See A Future Where Shopping Is Screen Free New Consumer Expectations For In-Home Retail They…
  5. 5. Ask For Even More Data Without Sharing How It Is Being Used Slow To Meet Shopper Demand For New Ways To Shop Attempts At Personalization Are Coming Across As Creepy Or Annoying Not Delivering A Frictionless Shopping Experience An Industry Slow To Adapt
  6. 6. 4 Key Steps To Make Shopper Marketing More Effective Show Up With Context Provide Cross-Channel Convenience Superior CX Wins Loyalty Future Proof With New Channel Development
  7. 7. 5 Trends Driving Sales Along The Purchase Path 01 Dynamic Outreach 04 Virtual Try On 05 In-Step Concierge 03 Multimodal Search 02 Right Choice
  8. 8. Access the full report at: psfk.com/report/shopper-debrief Become A Member To Get The Full Report! PSFK's Shopper Marketing Debrief explores how brands are empowering consumers along the new, digitally enabled paths to purchase. From advanced CRM systems to visual search tools and virtual consultations, brands are seizing the opportunity to influence shopper behavior and positively impact sales. Through the lens of five industry trends, this report helps shopper marketers better engage with today’s shoppers. The 30+ page playbook includes: • Key insights on the needs, desires and expectations of 
 modern consumers • 4 Key Steps to Make Shopper Marketing More Shopper Friendly • 5 trends-based initiatives supported by 25 exemplary case studies • Industry implications for a variety of consumer-facing industries #15PSFK SHOPPER MARKETING DEBRIEF Starting The Sales Funnel In The Home
  9. 9. PSFK #15 Starting The Sales Funnel In The Home SHOPPER MARKETING DEBRIEF SUMMARY

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