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PSFK Future of Travel 2016 - Summary Report

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Download a full version of the report at:
www.psfk.com/report/future-of-travel-2016

The second volume of PSFK’s Future of Travel focuses on innovation throughout the discovery and booking stages of a journey. We leveraged our cross-disciplinary expertise to provide lessons for travel from the tech, retail, media and travel industries. The resulting document is meant to inspire travel brands as they look for opportunities to refresh their services to better meet the realities of the modern traveler.

Featured within the roughly 40 page report, readers can find:
–8 Key Actions for Travel Retailing Success
–10 Trends Shaping Travel
–Best Brands In Travel Index
–5 Services To Help You Travel Like A Local
–3 Travel Scenarios Bringing These Trends To Life
–Supporting Stats and Expert Quotes
–Implications For Better Travel Experiences

If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

Vol. 2 | Published November 2015
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.

Published in: Travel

PSFK Future of Travel 2016 - Summary Report

  1. 1. LABS THE FUTURE OF TRAVEL Vol. 2 | Published November 2015 SUMMARY VOL. 2 | PLANNING AND BOOKING
  2. 2. The second volume of PSFK’s Future of Travel focuses on innovation throughout the discovery and booking stages of a journey. We leveraged our cross-disciplinary expertise to provide lessons for travel from the tech, retail, media and travel industries. This roughly 40 page report includes: – 8 Key Actions for Travel Retailing Success – 10 Trends Shaping Travel – Best Brands In Travel Index – 5 Services To Help You Travel Like A Local – 5 Travel Scenarios Bringing These Trends To Life – Supporting Stats and Expert Quotes – Implications For Better Travel Experiences – Plus a 30+ Page Full Presentation Deck Download the Future of Travel 2016 Report at: psfk.com/report/future-of-travel-2016 Access all PSFK Debriefs and Reports at: psfk.com/membership GET THE FUTURE OF TRAVEL
  3. 3. PIERS FAWKES Founder & Editor-In-Chief PSFK.com & PSFK Labs Travelers today are looking for an intuitive, rapid and personalized experience. They understand the trail of contextual data that surrounds them and they expect the smartest travel brands to leverage those data to serve them appropriately. Hoteliers, airlines and other travel companies have to build intelligence systems that understand context and build bespoke recommendations leading to sales. They need to leverage historical, behavioral and 
 situational traveler data in real-time to develop engaging, informative recommendations that help travelers access the right information at 
 the right time whether looking for travel prices or envisioning their 
 desired destination. Based on robust research, the Future of Travel 2016 report is full of trends insights, best-in-class examples and future consumer journeys. Readers will understand the major opportunities in planning and booking and leverage these to evolve their services and drive success for the brands they serve. ABOUT THE REPORT Download the Future of Travel 2016 Report at: psfk.com/report/future-of-travel-2016 Published November 2015
  4. 4. Today’s traveler has access to a host of new tools and services that are designed to make vacations and business trips more enjoyable and productive. Spanning devices, channels, and locations, this growing range of services aid in discovery, planning, and booking at key stages of the decision making process. Whether helping map out the perfect itinerary or delivering timely reminders on the go, these emerging platforms enable travelers get the most out of every trip. While this rapidly expanding travel marketplace is a boon to travelers, it presents an ongoing challenge for hotel brands looking to connect with their guests in a meaningful way, particularly when it comes to planning a trip. By integrating into relevant media, leveraging data to create personalized experiences, and offering instant connections travel companies can meet changing consumer interactions and simplify the experience from start to finish. SCOTT LACHUT President of Research
 & Strategy PSFK Labs ABOUT THE FUTURE OF TRAVEL
  5. 5. WORLD AS MEDIA Discover In Context
 Start From Anywhere
 Sync Preferences Seamlessly Try Before You Travel INTIMATE INTELLIGENCE Control Your Content Plan With A Stranger Curate By Experience INSTANT SERVICE Connect To The Concierge Book On The Fly
 Reserve In A Click KEY THEMES AND TRENDS
  6. 6. TRAVEL ALERT! In this report, PSFK crafted five personas to highlight how each of the 10 trends could manifest in real life. Follow Raj, the Lavion Family, Jessica, Shelvy and Andre, through their trips as they discover what the Future of Travel means for them. We also created two lists showcasing brands bringing people the future of travel today. 5 SERVICES TO HELP YOU 
 TRAVEL LIKE A LOCAL BEST BRANDS IN TRAVEL INDEX FOR 2015 Photo Credit: Soudavone Khamvongsa | CC WHAT’S INSIDE
  7. 7. The second volume of PSFK’s Future of Travel focuses on innovation throughout the discovery and booking stages of a journey. We leveraged our cross-disciplinary expertise to provide lessons for travel from the tech, retail, media and travel industries. This roughly 40 page report includes: – 8 Key Actions for Travel Retailing Success – 10 Trends Shaping Travel – Best Brands In Travel Index – 5 Services To Help You Travel Like A Local – 5 Travel Scenarios Bringing These Trends To Life – Supporting Stats and Expert Quotes – Implications For Better Travel Experiences – Plus a 30+ Page Full Presentation Deck Download the Future of Travel 2016 Report at: psfk.com/report/future-of-travel-2016 Access all PSFK Debriefs and Reports at: psfk.com/membership READ THE FULL REPORT
  8. 8. ACCESS INNOVATION PSFK membership provides you a constantly updated database of over 50,000 ideas for you to leverage as you build the future. PSFK Membership includes access to: •360+ Innovation Stories Monthly •Archive of over 55,000 Ideas •All PSFK Published Debriefs And Reports •Events and Networking Opportunities Become A PSFK Member to access all 
 PSFK Labs Reports: psfk.com/membership PREMIUMPURPLEBASIC
  9. 9. PSFK Labs is an innovation agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com ABOUT PSFK LABS
  10. 10. LABS THE FUTURE OF TRAVEL Vol. 2 | Published November 2015 SUMMARY VOL. 2 | PLANNING AND BOOKING

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