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@PSFK | #EntertainmentDebrief
SUMMARY PRESENTATION
MEDIA IN THE AGE OF OMNIPRESENT TECH
#9 ENTERTAINMENT DEBRIEF
- 7 trends showcasing best-in-class examples of pioneering entertainment
platforms, tools and experiences
- 21 best-in-cla...
Version 1.0 | Published January 2017
How do we re-imagine the cinema, living room, music studio or
production house for th...
Shifts In Content Culture
w
Static Content Immersive Experience Seamless Integration
Spectators Participants Influencers
C...
Integrate AI
Algorithms
So You Want To Make A Movie...
w
01
Involve The
Audience
Engage
All Senses
Produce For
Multiple
Me...
The Future Of Branded
Entertainment
w
Integrate
Environmental
Triggers
Bring
Audiences
Together
Curate
Media
Libraries
Cel...
LABS
@PSFK
#EntertainmentDebrief
7 Emerging Trends Directing
The Entertainment Experience
• Contextual Playlists
• Convers...
LABS
@PSFK
#EntertainmentDebrief
Today’s entertainment
landscape consists of
content creators,
platforms for distribution
...
About PSFK Labs
PSFK Labs
42 Bond Street, 6th Floor
New York, NY 10012
PSFK Labs is an innovation consulting firm. Since 2...
- 7 trends showcasing best-in-class examples of pioneering entertainment
platforms, tools and experiences
- 21 best-in-cla...
PSFK MEMBERSHIP
The best insights paired with the best tools to
discover, save and share them.
Get all the reports with a
...
@PSFK | #EntertainmentDebrief
SUMMARY PRESENTATION
MEDIA IN THE AGE OF OMNIPRESENT TECH
#9 ENTERTAINMENT DEBRIEF
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PSFK Entertainment Debrief

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PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. The report explains how effective storytellers need to create malleable platforms that can adapt to fan’s changing preferences and provide the tools to turn viewers into creative collaborators and
casual users into curators.

Published in: Entertainment & Humor
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PSFK Entertainment Debrief

  1. 1. @PSFK | #EntertainmentDebrief SUMMARY PRESENTATION MEDIA IN THE AGE OF OMNIPRESENT TECH #9 ENTERTAINMENT DEBRIEF
  2. 2. - 7 trends showcasing best-in-class examples of pioneering entertainment platforms, tools and experiences - 21 best-in-class examples showcasing the latest developments in the entertainment industry - Lessons for content creators, brand content supervisors, and entertainment creatives - Insights and statistical support from industry leaders - Plus a 35-page full presentation deck PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. In this new age of entertainment, developers need to create malleable platforms that can adapt to fan’s changing preferences, while providing the tools to turn viewers into creative collaborators and casual users into curators. The 25 page report includes : Download the Full Report at: psfk.com/report/entertainment-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership Get The Full Report @PSFK #EntertainmentDebrief
  3. 3. Version 1.0 | Published January 2017 How do we re-imagine the cinema, living room, music studio or production house for the next generation of omnipresent tech? In 2015-2016, VR and AR manifested the arrival of increasingly interactive and immersive content. Today, an evolving network of AI, autonomous assistants and ambient ecosystems are introducing entertainment that is not only interactive, but also contextually- aware, always present, and malleable in its plot. Download the Full Report at: psfk.com/report/entertainment-debrief About This Report Founder & President Piers Fawkes LABS @PSFK #EntertainmentDebrief
  4. 4. Shifts In Content Culture w Static Content Immersive Experience Seamless Integration Spectators Participants Influencers Consumption Curation Creation One Screen Multiple Screens Fluid Screens LABS @PSFK #EntertainmentDebrief
  5. 5. Integrate AI Algorithms So You Want To Make A Movie... w 01 Involve The Audience Engage All Senses Produce For Multiple Mediums Capture The Emotion 02 03 04 05 LABS @PSFK #EntertainmentDebrief
  6. 6. The Future Of Branded Entertainment w Integrate Environmental Triggers Bring Audiences Together Curate Media Libraries Celebrate Consumer Content 03 04 01 02 LABS @PSFK #EntertainmentDebrief
  7. 7. LABS @PSFK #EntertainmentDebrief 7 Emerging Trends Directing The Entertainment Experience • Contextual Playlists • Conversational Curation • Remote Synchronization • Migrating Content w • Responsive Home Theater • AI Directors • Remix: You
  8. 8. LABS @PSFK #EntertainmentDebrief Today’s entertainment landscape consists of content creators, platforms for distribution and social sharing, and hardware for media consumption. As hardware technologies sync into connected ecosystems and platforms move into the background of everyday living, brands are hedging risk by expanding, acquiring or partnering across categories—creating leaders that touch all aspects of the entertainment industry. Mapping The Entertainment Landscape w
  9. 9. About PSFK Labs PSFK Labs 42 Bond Street, 6th Floor New York, NY 10012 PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands. In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work. LABS
  10. 10. - 7 trends showcasing best-in-class examples of pioneering entertainment platforms, tools and experiences - 21 best-in-class examples showcasing the latest developments in the entertainment industry - Lessons for content creators, brand content supervisors, and entertainment creatives - Insights and statistical support from industry leaders - Plus a 35-page full presentation deck PSFK’s Entertainment Debrief examines the vast ecosystem of omnipresent media, where content can be found anywhere in any form. In this new age of entertainment, developers need to create malleable platforms that can adapt to fan’s changing preferences, while providing the tools to turn viewers into creative collaborators and casual users into curators. The 25 page report includes : Download the Full Report at: psfk.com/report/entertainment-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership Get The Full Report @PSFK #EntertainmentDebrief
  11. 11. PSFK MEMBERSHIP The best insights paired with the best tools to discover, save and share them. Get all the reports with a PREMIUMPURPLEBASIC PSFK.COM/MEMBERSHIP
  12. 12. @PSFK | #EntertainmentDebrief SUMMARY PRESENTATION MEDIA IN THE AGE OF OMNIPRESENT TECH #9 ENTERTAINMENT DEBRIEF

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