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LABS
@PSFK
#BeautyDebrief
OVERVIEW PRESENTATION
PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT
#10 BEAUTY DEBRIEF
- 7 trends driving personalization and customization in beauty
- 21 best-in-class examples of tailoring brand experiences ...
Version 1.0 | Published February 2017
PSFK’s Beauty Debrief explores how brands and
retailers can help customers find or c...
PERSONALISED
SHOPPING
PERSONALISED
PRODUCT
PERSONALISED
ROUTINE
The Beauty Landscape
Today’s beauty marketplace
consists o...
LABS
@PSFK
#BeautyDebrief
Shifts In Beauty Customization
w
Topical Results Holistic Awareness
Daily Routine Evolving Instr...
LABS
@PSFK
#BeautyDebrief
Strategies For Engaging
Your Customer
w
01 02 03
04 05
Transform
Products Into
Foundations
Creat...
LABS
@PSFK
#BeautyDebrief
Key Trends Driving The
Beauty Industry
• Custom Components
• DIY Apothecary
• Atomic Personaliza...
About PSFK Labs
PSFK Labs
42 Bond Street, 6th Floor
New York, NY 10012
PSFK Labs is an innovation consulting firm. Since 2...
LABS
@PSFK
#BeautyDebrief
SUMMARY PRESENTATION
PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT
#10 BEAUTY DEBRIEF
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PSFK Beauty Debrief

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PSFK’s Beauty Debrief helps brands in any sector learn the secrets to offering a personalized brand experience. By leveraging this new style of tailoring, entrepreneurs, brands and retailers can craft authentic relationships that meet the consumer wherever they please.

Download a full version of the report at:
www.psfk.com/report/beauty-debrief

Published in: Retail
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PSFK Beauty Debrief

  1. 1. LABS @PSFK #BeautyDebrief OVERVIEW PRESENTATION PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT #10 BEAUTY DEBRIEF
  2. 2. - 7 trends driving personalization and customization in beauty - 21 best-in-class examples of tailoring brand experiences for customers - Engagement strategies for customer-first industry verticals - Cheat sheets full of statistics, key quotes and interviews - Plus a 30-page presentation deck PSFK’s Beauty Debrief helps brands in any sector learn the secrets to offering a personalized brand experience and the benefits of doing so. By leveraging a new style of tailoring, entrepreneurs, brands and retailers can craft authentic relationships that meet the consumer wherever they please. PSFK’s global researchers pinpoint the key ingredients that help the beauty industry successfully apply customization for their customers’ needs. As a result, beauty brands are now reaching audiences with products and services that can truly mold to fit their own personal preferences. The 25 page report includes : Download the Full Report at: psfk.com/report/beauty-debrief Access all Reports and Debriefs as a PSFK Member: psfk.com/membership Get The Full Report LABS @PSFK #BeautyDebrief
  3. 3. Version 1.0 | Published February 2017 PSFK’s Beauty Debrief explores how brands and retailers can help customers find or create their ‘perfect match’ of products and/or services. By adopting a personalization-first approach to product creation, recommendation and coaching, companies can forge brand relationships that satisfy consumers on functional, emotional and social levels. Download the Full Report at: psfk.com/report/beauty-debrief About This Report Founder & President Piers Fawkes LABS @PSFK #BeautyDebrief
  4. 4. PERSONALISED SHOPPING PERSONALISED PRODUCT PERSONALISED ROUTINE The Beauty Landscape Today’s beauty marketplace consists of product creators, service providers and retail outlets that are experimenting with customer personalization in different capacities. These include offering custom- made products, tailoring the shopper experience or coaching users through ownership and a routine. The graphic shows that brands can paint a more robust a picture of their shoppers and help them find the perfect match of products, retail experiences and ownership by blending different channels of personalization.
  5. 5. LABS @PSFK #BeautyDebrief Shifts In Beauty Customization w Topical Results Holistic Awareness Daily Routine Evolving Instruction Reactive Treatments Proactive Care Consumers Creators
  6. 6. LABS @PSFK #BeautyDebrief Strategies For Engaging Your Customer w 01 02 03 04 05 Transform Products Into Foundations Create Virtual And Physical Playgrounds Evolve Tools Into Assistants Treat Enthusiasts As Experts Engage By Occasion
  7. 7. LABS @PSFK #BeautyDebrief Key Trends Driving The Beauty Industry • Custom Components • DIY Apothecary • Atomic Personalization • Lifestyle Reflection w • Collaborative Ideation • Environmental Aesthetician • Responsive Routine
  8. 8. About PSFK Labs PSFK Labs 42 Bond Street, 6th Floor New York, NY 10012 PSFK Labs is an innovation consulting firm. Since 2004, our agency team has helped global corporations concept better products, services, communications and experiences. Our researchers, analysts and designers leverage a unique research process with unparalleled access to experts to identify and develop new business opportunities for brands. In addition to our client work, PSFK Labs oversees the innovation portal PSFK.com and produces a series of reports, workshops and events that inspire creative professionals in their work. LABS
  9. 9. LABS @PSFK #BeautyDebrief SUMMARY PRESENTATION PERFECTING PERSONALIZATION TO BUILD BRAND ENGAGEMENT #10 BEAUTY DEBRIEF

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