The Good Brands Report of 2009 is a celebra- tion of leadership during this challenging year. Those who made it onto the list are businesses from which we should learn. They are not just the well-known brands of the day, but also companies that lead by example in innova- tion, environmental consciousness, and social policy. We started our search for the Good Brands of 2009 by looking at the companies we were writing about on PSFK.com over the course of this year. Then we asked a panel of cross- industry global experts from the Purple List to tell us which of 40 common brands on PSFK were considered ‘Good’. We hope the learnings from this report, and the companies contained within, inspire you to make things better.