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Future Of Travel

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Get your copy of The Future of Travel: http://www.psfk.com/report/future-of-travel

In this year’s Future of Travel report, PSFK Labs looks at key areas of change and innovation in air travel. We have seen the development of a whole new set of products and services that are enhancing the airline experience, not only to avoid the common headaches and frustration, but to get us to enjoy these times. Travel leads to personal change, and even for the seasoned traveler, a flight offers the possibility for fun and adventure.

- 10 key trends across four separate stages of the traveler’s journey
- Insight and implications for both brands and travelers
- Perspectives from leading shopper experts across the globe
- Opportunities and implications for 10 new trends

If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com

Vol. 1 | Published September 2014
All rights reserved. No parts of this publication may be reproduced without the written permission of PSFK Labs.

Published in: Devices & Hardware, Travel
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Future Of Travel

  1. 1. FUTURE OF TRAVEL @PSFK | #FutureTravel Summary Presentation Vol. 1 | Published September 2014
  2. 2. Future Of Travel For your full copy of the report, visit: www.psfk.com/future-of-travel In this year’s Future of Travel report, PSFK Labs looks at key 
 areas of change and innovation in air travel. We have seen the development of a whole new set of products and services that are enhancing the airline experience, not only to avoid the common headaches and frustration, but to get us to enjoy these times. This report includes: – 10 key trends across four separate stages of the traveler’s journey – Insight and implications for both brands and travelers – Perspectives from leading shopper experts across the globe – Opportunities and implications for 10 new trends Download The Future of Travel
  3. 3. Future Of Travel PSFK Labs is an innovation agent. We leverage the research skills and editorial reach of PSFK.com to offer innovation and thought leadership services to the world’s most future forward companies, helping them to develop new products, services and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com About PSFK Labs
  4. 4. Travel leads to personal change. Even for the seasoned traveler, a flight offers the possibility of fun and adventure. These moments alter our world view, inspire our creativity and encourage our curiosity. A whole new set of products and services are enhancing the travel experience to get us to enjoy those times—and are helping us avoid times of anxiety and frustration too. Released in September 2014, PSFK’s Future of Travel report will document major trends in air travel and describe associated best- in-class manifestations. It will be the first of a series of travel reports that will include hospitality, resorts and the open-road. This report is a special preview of the report that we’re sharing to a small number of PSFK friends. We’re hoping that you all find it inspiring and will help you tweak your travel habits so that your next trip can really take off. FUTURE OF TRAVEL / #FutureTravel Letter From The Editor Piers Fawkes Founder & Editor-In-Chief PSFK.com & PSFK Labs
  5. 5. The excitement of going away on a trip can often be waylaid by the stresses associated with the air travel experience. Unless you were a seasoned traveler with platinum status across the board or a lavish jet setter with bottomless pockets, these were the realities that awaited you the moment you booked a ticket. As digital technologies become more closely integrated into both consumer lifestyles and business operations, it’s not a stretch to believe that a fully connected and personalized door-to-door experience is possible. 
 The PSFK Future of Travel Report describes how a host of new amenities will allow you to maximize your time en route, no membership required, by giving you the tools to put the finishing touches on an important pitch or network with a new business contact, all without getting up from your seat. If relaxation is more your thing, then you can look forward to custom entertainment options that you can watch on any device and new wellness technologies focused on delivering optimal rest and comfort. 
 
 PSFK is excited to share our latest report on the Future of Air Travel. In it, we’ve outlined ten emerging trends around four key stages in the travel journey: Prepping-To-Go, On-The-Way, In- The-Air and On-The-Ground. We hope the forward-looking vision presented in this report will help you as you plan your next adventure and we can’t wait to see you in the skies. FUTURE OF TRAVEL / #FutureTravel Introduction Scott Lachut President of Research & Strategy, PSFK Labs
  6. 6. ON-THE-WAY IN-THE-AIR ON-THE GROUND PREPPING TO-GO SOCIALLY CURATED ITINERARIES ALWAYS-ON ASSISTANTS FRICTIONLESS LOGISTICS TIMELY GUIDANCE ON-DEMAND AMENITIES MILE-HIGH WORKPLACE PERSONALIZED INFOTAINMENT ON-BOARD BALANCE PEER-TO-PEER TRAVEL SERVICES INSTANT VIBE
  7. 7. PREPPING-TO-GO SOCIALLY CURATED ITINERARIES ALWAYS-ON ASSISTANTS
  8. 8. Leveraging social tools for 
 personalized travel plans. SOCIALLY CURATED ITINERARIES FUTURE OF TRAVEL / #FutureTravel
  9. 9. FUTURE OF TRAVEL / #FutureTravel PREPPING-TO-GO / SOCIALLY CURATED ITINERARIES Smartphone compass visualizes 
 far flung friends’ whereabouts 
 and flight prices itunes.apple.com/app/momondo Momondo Friend Compass
  10. 10. FUTURE OF TRAVEL / #FutureTravel PREPPING-TO-GO / SOCIALLY CURATED ITINERARIES Visual trip planning facilitated on B2C pinterest boards Pin.Pack.Go pinterest.com/fourseasons/pinpackgo
  11. 11. Digital assistants let travelers explore 
 with confidence. ALWAYS-ON ASSISTANTS FUTURE OF TRAVEL / #FutureTravel
  12. 12. FUTURE OF TRAVEL / #FutureTravel PREPPING-TO-GO / ALWAYS-ON ASSISTANTS Tailored packing lists customized 
 to traveler’s itineraries and 
 weather forecasts Packpoint bit.ly/1go2y6E
  13. 13. FUTURE OF TRAVEL / #FutureTravel PREPPING-TO-GO / ALWAYS-ON ASSISTANTS Airhelp getairhelp.com Online 3rd party advocate helps travelers receive compensation for qualifying travel disruptions
  14. 14. ON-THE-WAY FRICTIONLESS LOGISTICS TIMELY GUIDANCE ON-DEMAND AMENITIES
  15. 15. Efficiently managing personal logistics while on-the-go. FRICTIONLESS LOGISTICS FUTURE OF TRAVEL / #FutureTravel
  16. 16. FUTURE OF TRAVEL / #FutureTravel ON-THE-WAY / FRICTIONLESS LOGISTICS Smart luggage tag allows travelers to track their bags from gate to gate eTag fasttrackcompany.com
  17. 17. FUTURE OF TRAVEL / #FutureTravel ON-THE-WAY / FRICTIONLESS LOGISTICS Packnada Digitally managed overseas wardrobe stays up-to-date to 
 enable luggage-free travel packnada.com
  18. 18. FUTURE OF TRAVEL / #FutureTravel ON-THE-WAY / FRICTIONLESS LOGISTICS Janne Kyttanen jannekyttanen.com 3D Printable Luggage Can Be Sent To Your Destination Via Email
  19. 19. Digital infrastructures provide hyper- local, individualized updates. TIMELY GUIDANCE FUTURE OF TRAVEL / #FutureTravel
  20. 20. FUTURE OF TRAVEL / #FutureTravel ON-THE-WAY / TIMELY GUIDANCE Individualized push notifications keep travelers proactively informed easyjet.com EasyJet
  21. 21. FUTURE OF TRAVEL / #FutureTravel ON-THE-WAY / TIMELY GUIDANCE Departure board information delivered in individualized tweets Tweeting Departure Board leedsbradfordairport.co.uk
  22. 22. VIP comforts and conveniences available to anyone on-demand. ON-DEMAND AMENITIES FUTURE OF TRAVEL / #FutureTravel
  23. 23. FUTURE OF TRAVEL / #FutureTravel ON-THE-WAY / ON-DEMAND AMENITIES International airport offers free personal shopping service to all fliers Heathrow Personal Shopper bit.ly/1v5p6x3
  24. 24. FUTURE OF TRAVEL / #FutureTravel ON-THE-WAY / ON-DEMAND AMENITIES Self-contained work pods 
 provide business travelers a 
 quiet place to think regus.com Regus
  25. 25. IN-THE-AIR MILE-HIGH WORKPLACE PERSONALIZED INFOTAINMENT ON-BOARD BALANCE
  26. 26. Increasing productivity and facilitating serendipitous business connections at 30,000 feet. MILE-HIGH WORKPLACE FUTURE OF TRAVEL / #FutureTravel
  27. 27. FUTURE OF TRAVEL / #FutureTravel IN-THE-AIR / MILE-HIGH WORKPLACE Lufthansa Business class seat redesign enhances overall productivity lufthansa.com
  28. 28. FUTURE OF TRAVEL / #FutureTravel IN-THE-AIR / MILE-HIGH WORKPLACE Delta Airlines In-flight mentorship program 
 pairs business travelers with innovation leaders deltainnovationclass.com
  29. 29. Individual and contextual content experiences delivered directly to a 
 traveler’s device or seat. PERSONALIZED INFOTAINMENT FUTURE OF TRAVEL / #FutureTravel
  30. 30. FUTURE OF TRAVEL / #FutureTravel IN-THE-AIR / PERSONALIZED INFOTAINMENT Airlines invite flyers to download content to their personal device before flying Lufthansa bit.ly/1gGRXDY
  31. 31. FUTURE OF TRAVEL / #FutureTravel IN-THE-AIR / PERSONALIZED INFOTAINMENT Personalized recommendations 
 and responsive seats tend to individualized comfort and entertainment needs thalesgroup.com/en Thales Group
  32. 32. FUTURE OF TRAVEL / #FutureTravel IN-THE-AIR / PERSONALIZED INFOTAINMENT Floor-to-ceiling panoramic video screens replace windows with immersive views spikeaerospace.com Spike Aerospace
  33. 33. Responsive devices and environments help passengers 
 cope with the physical rigors 
 of travel. ON-BOARD BALANCE FUTURE OF TRAVEL / #FutureTravel
  34. 34. FUTURE OF TRAVEL / #FutureTravel IN-THE-AIR / ON-BOARD BALANCE Jet lag managed by biohacking and optimized sleep schedules Entrain entrain.math.lsa.umich.edu
  35. 35. FUTURE OF TRAVEL / #FutureTravel IN-THE-AIR / ON-BOARD BALANCE Happiness blanket changes color 
 to reflect mood British Airways shared.info/19y
  36. 36. FUTURE OF TRAVEL / #FutureTravel IN-THE-AIR / ON-BOARD BALANCE Handheld device facilitates exercise in tight spaces Tao Wellshell tao-wellness.com
  37. 37. ON-THE-GROUND PEER-TO-PEER TRAVEL SERVICES INSTANT VIBE
  38. 38. Collaborative consumption redefining the travel experience. PEER-TO-PEER TRAVEL SERVICES FUTURE OF TRAVEL / #FutureTravel
  39. 39. FUTURE OF TRAVEL / #FutureTravel ON-THE-GROUND / PEER-TO-PEER TRAVEL SERVICES Car-sharing service matches arriving travelers with departing passengers to reduce the need for airport parking fees FlightCar flightcar.com
  40. 40. FUTURE OF TRAVEL / #FutureTravel ON-THE-GROUND / PEER-TO-PEER TRAVEL SERVICES P2P marketplace matches last minute hotel cancellations to searches RoomerTravel roomertravel.com
  41. 41. Recommendation services provide 
 real-time pulse of local culture. INSTANT VIBE FUTURE OF TRAVEL / #FutureTravel
  42. 42. FUTURE OF TRAVEL / #FutureTravel ON-THE-GROUND / INSTANT VIBE Twitter based service keeps urban adventurers in the loop Heineken openyourcity.heineken.com
  43. 43. FUTURE OF TRAVEL / #FutureTravel ON-THE-GROUND / INSTANT VIBE Digital information kiosks 
 help travelers explore their destination city SFO Flight Deck shared.info/1a2
  44. 44. Future Of Travel For your full copy of the report, visit: www.psfk.com/future-of-travel In this year’s Future of Travel report, PSFK Labs looks at key 
 areas of change and innovation in air travel. We have seen the development of a whole new set of products and services that are enhancing the airline experience, not only to avoid the common headaches and frustration, but to get us to enjoy these times. This report includes: – 10 key trends across four separate stages of the traveler’s journey – Insight and implications for both brands and travelers – Perspectives from leading shopper experts across the globe – Opportunities and implications for 10 new trends Download The Future of Travel
  45. 45. FUTURE OF TRAVEL @PSFK | #FutureTravel Summary Presentation Vol. 1 | Published September 2014

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