1.
A Unified Channel
Strategy To Drive
Brick & Data Retail
SUMMARY
THE
FUTURE
OF
2018

2.
@psfk Future of Retail 2018 2
PSFK's Future of Retail 2018 provides a roadmap to help
retailers build more compelling experiences with shopper
data. Embracing a new framework of physical and digital is
the core of blended retail, a single channel vision that mixes
real world experience with dynamic data that allows
retailers and brands to connect with customer needs—and
ultimately drive sales.
The 55+ page report includes:
• Actionable templates to aid retail decision-makers
• 10 trends defining the new retail landscape
• 60+ examples of retail innovation from major brands & retailers
• Exclusive interviews and insights from retail experts
• Statistical insights from retail decision-makers
• Brand-specific case studies
Become A Member To Get
The Full Report

3.
Version 1.0 | Published November 2017
Welcome To A New Retail Reality
Piers Fawkes
Founder & President
The research findings presented in this report tell a
new story. They tell us of a kind of rebirth for retail
and we should all be left energized and motivated
after reading every page.
We're not going to say that old ways will suddenly reappear:
opportunity might be presenting itself but we still all need to
change to meet the needs of the new shopper. Malls and shopping
centers will never function the same, stores will provide a different
experience, and mobile tools will provide a complementary
service.
Blended retail is a single channel vision that mixes real world
experience with dynamic data to allow retailers and brands to
connect with the needs of the customer—and it will ultimately
drive sales. Leverage the contents of the Future of Retail 2018
report as a framework to guide your innovation strategy to rebuild
a rich and effective brick-and-mortar retail strategy today.
Access all Reports and Debriefs as a PSFK Member:
psfk.com/membership

4.
@psfk Future of Retail 2018 4
Offline retail is struggling
to compete head-on with
e-commerce
2017 will be the first year that
people expect their online
holiday purchases will outweigh
their in-store spending.
Retail Holiday Survey. Deloitte, 2017
The End of The Digital-Offline Divide
of Americans now do at least
part of their shopping online.
Omni-Channel Retail Study. BigCommerce, 2017
But offline has an opportunity to
connect with consumers where
e-retail cannot...
+10.5%
+14%
in consumer spending on
experiences + entertainment
Barclaycard, 2017
conversion for retailers
offering experiences
planned investment increase
in retail experiences by 2019
While integrating with digital
for data-sharing and logistics
in capital to revamp
stores, digital channels
and supply chains to
“work together as a
smart network.”
“Retail Logistics Bets on E-Commerce.”
Inbound Logistics, 2017
$7 bill
Target is investing
75% of consumers expect
a consistent experience
wherever they engage
with a brand.
2016 State of the Connected Customer
Report. Salesforce, 2016
96%
2x
$

5.
@psfk Future of Retail 2018 5
See brick and mortar
as a playground, not
as a point of sale
Consumer Insights: New Offline Expectations And Behaviors
Trends-led conclusions we can identify about the new offline shoppers
01
Shop for an identity,
not a product
02
Don’t want to save
time, but to add value
during their visit
03
Expect brands to
invest for the long run
04

6.
@psfk Future of Retail 2018 6
Building An Integrated
Retail Business
Aspiration & Self Betterment
Recognition & Personalization
Convenience
Confidence & Reinforcement
Belonging & Community
Access & Support

7.
@psfk Future of Retail 2018 7
Aspiration &
Self Betterment
Confidence &
Reinforcement
Belonging &
Community
Recognition &
Personalization
Access &
Support
Convenience
A New Framework For Blended Retail
Lifestyle
Marketplace
Retail
OS
Ambient Assistance
Synced Profiles
Intelligent Infrastructure
Frictionless Convenience
Networked Logistics
Revolving Discovery
Third Space Connections
Integrated Wellness
Educated Confidence
Valued Attention
01
02
03
04
05
06
07
08
09
10

8.
@psfk Future of Retail 2018 8
PSFK's Future of Retail 2018 provides a roadmap to help
retailers build more compelling experiences with shopper
data. Embracing a new framework of physical and digital is
the core of blended retail, a single channel vision that mixes
real world experience with dynamic data that allows
retailers and brands to connect with the needs of the
customer—and ultimately drive sales.
The 55+ page report includes:
• Actionable templates aid retail decision-makers
• 10 trends defining the new retail landscape
• 60+ examples of retail innovation from major brands & retailers
• Exclusive interviews and insights from retail experts
• Statistical insights from retail decision-makers
• Brand-specific case studies
• Tailored takeaways and plans for the retail industry
Become A Member To Get
The Full Report

9.
About PSFK
Future of Retail
To get the full report, visit: www.psfk.com/future-of-retail-2018
Bespoke
Services
Since 2007, our NYC based team
has helped brands leverage
emerging trends through a mix
of consulting services.
PSFK LABS
• Research & Strategy
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Journeys
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Bespoke Services
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PSFK LABS
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Membership
PSFK provides a cultural
intelligence service for
brands and agencies:
• on demand research
• extensive report library
• daily feed of insights
• weekly vertical
newsletters
• immersive events
About PSFK
PSFK 42 Bond Street, 6th Floor, New York, New York 10012 | +1 646 520 4672 | psfk.com | @psfk
Piers Fawkes
Consulting Services
piers.fawkes@psfk.com
Jeff Weiner
Membership Success
jeff.weiner@psfk.com

10.
A Unified Channel
Strategy To Drive
Brick & Data Retail
SUMMARY
THE
FUTURE
OF
2018