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Content & Commerce Debrief

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The Content & Commerce Debrief provides a framework for brands and retailers to create compelling content in order to generate revenue.

Download the report at: psfk.com/report/content-commerce-debrief

Published in: Marketing
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Content & Commerce Debrief

  1. 1. CONTENT & COMMERCE DEBRIEF PSFK #18 Converting Audiences Into Instant Buyers OVERVIEW
  2. 2. Access the full report at: psfk.com/report/content-commerce-debrief Become A Member To Get The Full Report! From personalized content to live-streamed experiences to shoppable content, brands are finding innovative ways to leverage content to generate revenue. Through the lens of seven industry pillars, PSFK's Content & Commerce Debrief shows how brands can use content in ways that go far beyond building awareness. It is part of a series of reports focusing on retail innovation and customer experience to inspire the members of our business intelligence services. The 35+ page playbook includes: • Key insights on the new consumer behaviors around shopping and media consumption • 6 guiding principles for creating compelling content that drives sales • 7 trends-based initiatives supported by 21 exemplary case studies • A comprehensive list of retail-enabled content platforms

  3. 3. 7 Opportunity Areas Explained In The Report 1. Generative Communication 2. Integrated Sales 3. Immersive Education 4. Conversational Engagement 5. Interactive Broadcasts 6. Community Inspiration 7. Lifestyle Partners
  4. 4. Want To Shop Anytime, Anywhere Want On-Demand, Easily Digestible Content Expect Content To Be Personalized And Relevant Want To Share Their Passion and Expertise Expect Content To Be A Two-Way Conversation Insights Identified Consumers…
  5. 5. Barking Into The Void Dependent On Social Media For Distribution Struggling To Stand Out Not Integrating Content And Marketing Strategies Failing To Create An Integrated Commerce Experience Not Fully Engaging With Consumers Brands Are….
  6. 6. Setting The Tone Be: Authentic Trustworthy Relevant Engaging Responsive Useful
  7. 7. PSFK TRAVELSUB PSFK TRAVELOPTIMIZED EXPERIEN PSFK OCCASION-BA MARKETINGDEBRIEF #15 PSFK SHOPPER MARKETING DEBRIEF New Sales Opportunities Along The Digitally Enabled Purchase Path P L A YB O O K C X ENGAGING THE CONSCIOUS BRAND TOUCHPOINT CUSTOMER AT EVERY PSFK: 
 RETAIL & CX INNOVATION Business Intelligence PSFK provides its members at brands and agencies: • Access to a trends report library with 150+ titles • On-Demand Research • Daily & Industry Newsletters • Monthly Webinars • Immersive Events & Training For more information: jeff.weiner@psfk.com Bespoke Services Our researchers also deliver: • Ideations Workshops • Immersion Safaris • Research & Strategy • Concepting & Consumer Journeys • Branded Thought Leadership
  8. 8. CONTENT & COMMERCE DEBRIEF PSFK #18 Transforming Content Into Revenue Opportunities OVERVIEW

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