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PSD
SALARY
SURVEY
2013
Marketing & Sales
02
PSD
Marketing & Sales
2013
Foreword
Welcome to PSD’s Marketing & Sales 2013
Salary Survey, an essential guide to pay
an...
03
PSD
Marketing & Sales
2013
PSD: An Overview
PSD is a leading international recruitment
business operating across Europe...
04
PSD
Marketing & Sales
2013
Marketing & Sales
Our reputation is built on our ability to
deliver outstanding results and ...
05
PSD
Marketing & Sales
2013
Analysis
Marketing & Sales salaries have remained
largely consistent over the last 12 months...
06Marketing & Sales
2013
PSD
Financial Services
JOB TITLE ANNUAL SALARY DAY RATE
CMO/General
Manager 120-200K 800-1500
Dir...
07Marketing & Sales
2013
PSD
Professional Services
JOB TITLE ANNUAL SALARY DAY RATE
CMO/General
Manager 100-300K 500-1500
...
08Marketing & Sales
2013
PSD
Digital / Ecommerce
JOB TITLE ANNUAL SALARY DAY RATE
CMO/General
Manager 150k 1000+
Director ...
09Marketing & Sales
2013
PSD
Consumer Electronics &
Hardware
2012 was a challenging year for many manufacturers. With the ...
10Marketing & Sales
2013
PSD
Mobile & Telco
JOB TITLE ANNUAL SALARY DAY RATE
CMO/General
Manager 150-250K 1000-1500
Direct...
11Marketing & Sales
2013
PSD
Retail
JOB TITLE ANNUAL SALARY DAY RATE
CMO/General
Manager 140K+ £1000+
Director 80-130K 500...
12Marketing & Sales
2013
PSD
Market Research
JOB TITLE ANNUAL SALARY DAY RATE
Global Director/
Regional CEO 130-190k 700-9...
13Marketing & Sales
2013
PSD
Salary Survey Results
How long has it been since your last pay review?
What % of your base sa...
14Marketing & Sales
2013
PSD
Salary Survey Results
What is your bonus based on?
What benefits do you receive?
15Marketing & Sales
2013
PSD
Salary Survey Results
Please rank the benefits below in order of attractiveness
when consider...
16Marketing & Sales
2013
PSD
Salary Survey Results
Please indicate the most and least important tools for
retention of sta...
17Marketing & Sales
2013
PSD
Salary Survey Results
How would you describe your organisation’s headcount
plan for 2013?
18Marketing & Sales
2013
PSD
MARKETING & SALES TEAM FOCUS
Juliet Hardingham
Managing Director
Juliet.hardingham@psdgroup.c...
19Marketing & Sales
2013
PSD
MARKETING & SALES TEAM FOCUS
Emily Stamp
Associate Director
emily.stamp@psdgroup.com
http://u...
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Marketing and sales_2013_salary_survey

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PSD Group Marketing & Sales 2013 Salary Survey. For more information go to:
http://www.psdgroup.com/marketing_sales.aspx

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Marketing and sales_2013_salary_survey

  1. 1. PSD SALARY SURVEY 2013 Marketing & Sales
  2. 2. 02 PSD Marketing & Sales 2013 Foreword Welcome to PSD’s Marketing & Sales 2013 Salary Survey, an essential guide to pay and reward across all industry sectors. It is the result of a comprehensive salary survey completed online by permanent and interim Marketing & Sales professionals responding to an email invite and PSD’s own database of 15,000 Marketing & Sales professionals. Contents 02 Foreword 03 PSD: An Overview 04 Marketing & Sales 05 Analysis 06 Financial Services 07 Professional Services 08 Digital / Ecommerce 09 Consumer Electronics & Hardware 10 Mobile & Telco 11 Retail 12 Market Research 13 Salary Survey Results 18 Contacts We believe it is the most useful and comprehensive of all Marketing & Sales salary surveys, allowing Marketing & Sales leaders, HR and candidates to analyse trends and benchmark their own company’s reward policy. Our results have been gathered during another challenging year which has seen a double-dip recession in the UK, the continuing crisis in the Eurozone and slowing growth in the emerging markets of China, India and Latin America. During 2009 to 2011 permanent candidates were moving for better job security, career prospects and more interesting roles. Although these factors are still a high priority, financial incentives are becoming increasingly important. As a result, it has become more difficult to find good people willing to move over the last 12 months. We expect organisations to demand more from their Marketing & Sales functions as the need to stand out from the crowd through stronger brand, communications and customer experience increases in importance during 2013. The Survey focuses purely on executive and management roles within the Marketing & Sales field.
  3. 3. 03 PSD Marketing & Sales 2013 PSD: An Overview PSD is a leading international recruitment business operating across Europe and Asia. We offer expert knowledge of our specialist markets: marketing and sales, technology, IT, finance and banking, property and construction, purchasing, customer contact, law and HR. Our strength lies in our dedicated approach to, and expert knowledge of, our specialist sectors and functional disciplines. Each specialist division of PSD is well established as a market leader within its specific field of recruitment at the Middle to Senior Executive level. www.psdgroup.com/ Marketing_Sales PSD’s website attracts quality candidates and compliments our advertising response on behalf of clients. Recruitment Services Our reputation has been built upon our ability to deliver highly effective recruitment solutions to our clients. Each recruitment consultant is fully trained in file search, advertised selection, executive search and contracting, ensuring that we are in the strongest position to recommend solutions that are appropriate to the individual needs of our clients. The skills and experience of our consultants and the resources and capability of the PSD group enable us to handle a wide variety of recruitment requirements, from single key appointments to large- scale recruitment projects, in both international corporations and small private businesses. Our People Standing out in the recruitment market is never easy; most consultancies tend to offer similar services. However, at PSD we have a key point of difference – the quality of our people. It is the skills and knowledge of our consultants and support staff that provide clients and candidates with exceptional service. All staff work within a values based culture. Commitment to Quality We continue to adhere to ISO 9001:2008. Last year we underwent our three year assessment for Investors in People and we decided to apply for ‘Silver Status’ and were awarded this impressive accolade. There are more than 22,000 organisations in the UK with the IIP accreditation (40,000 plus internationally) but only 1.5% have Silver Status. Corporate Social Responsibility (CSR) standards are becoming increasingly more prominent in clients’ selection for suppliers and it is an excellent tool to use in our client relations and communications. It is the skill and knowledge of our consultants and support staff that provides clients and candidates with exceptional service
  4. 4. 04 PSD Marketing & Sales 2013 Marketing & Sales Our reputation is built on our ability to deliver outstanding results and exceptional levels of service. Established in 1992, our Marketing & Sales practice comprises 30 consultants in locations worldwide with specialist teams dedicated to the following sectors: Functions We recruit across all job functions in Marketing & Sales: Our Values PSD has a values-based culture embracing open-mindedness, commitment, accessibility, adaptability, partnership and success, which provides us with a cohesive sense of who we are and what we want to be. Awarded Payroll Giving Gold Award by the Charities Aid Foundation (2012). • Banking & Financial Services • Professional Services • Business Services • Not for Profit • Mobile Communications • Pharmaceutical & Healthcare • Energy & Utilities • Technology • FMCG • Media • Industry • Retail • Leisure & Travel • Product Marketing & NPD • Account Management/Strategy • Advertising • Sales/Business Development • E-Commerce • Bid Management • Digital Marketing • Market Research • Brand • Consumer Insight • Propositions • Data Analytics • CRM • Promotions • Customer Experience • Sponsorship • Direct Marketing • PR/Media Relations • Acquisition/Retention
  5. 5. 05 PSD Marketing & Sales 2013 Analysis Marketing & Sales salaries have remained largely consistent over the last 12 months. Whilst half of those surveyed had received a pay review within the last 12 months, the majority of respondents relied on bonus to drive up overall pay. Over 76% highlighted individual performance as the key driver in achieving a good bonus. Over the last 12 months only 4% received a bonus in excess of 50%, with 31% receiving no bonus. 33% of those surveyed achieved a bonus of 10-20% of salary. Talent management and increasingly retention remain of key importance to employers. With this in mind it is interesting to note the key driver for those considering a new role is career progression. Conversely respondents identified the key factor in retention as a strong financial package, as well as good leadership and direction. Additional holiday and Private Healthcare were the least likely factors to have an impact in changing jobs, despite Private Healthcare being the benefit most respondents received (68.3%). Outlook in terms of headcount was positive, in spite of the cautious market conditions. Over 30% of respondents believed their organisations would be increasing headcount, with only 8.9% expecting their organisation to downsize. The growth of social media continued. Nearly 90% of those surveyed used LinkedIn to facilitate their job move, outstripping traditional job boards. PSD’s own website was the next most used by over 40%. Whilst the market remains uncertain there is confidence in Marketing & Sales that 2013 will see growth and a real belief things will get better. Package was the most important factor in retaining Marketing and Sales professionals.
  6. 6. 06Marketing & Sales 2013 PSD Financial Services JOB TITLE ANNUAL SALARY DAY RATE CMO/General Manager 120-200K 800-1500 Director 80-150K 400-1000 Head of 65-90K 350-600 Senior Manager 50-75K 250-450 Manager 45-65K 200-350 2012 has been a challenging year for the sector with restructuring and redundancies in the larger banks. This will continue in 2013. The main skill sets in demand are likely to be proposition and digital. Within the Financial Services market the Cards and Payment sector has been buoyant with lots of innovation and NPD around digital and mobile payments. However, although market conditions are tight there is movement at senior management level within Marketing & Sales, and we expect this to continue through 2013. Salaries have remained flat, with moves being made for increased career opportunities, as restructuring and shrinkage of departments has reduced internal opportunities. We expect to see an increasing focus on retention and development of talent as expectation grows around growth in 2013/2014. With a strong focus on customer service, there is a growing need to understand customer behaviours which has led to an increase in data analysis roles. The focus on brand and customers will continue into 2013 as the key Financial Services brands continue to shake off the negative perception in which they’re held in the market place. The Insurance sector has seen a consistent level of recruitment with product specialists in high demand, as Insurers look to review their offering in light of legislative impacts such as the Retail Distribution Review. Demand for interim and contract roles within the sector in 2012, especially within Retail Banks, will continue in 2013 to support headcount challenges and project rollouts.
  7. 7. 07Marketing & Sales 2013 PSD Professional Services JOB TITLE ANNUAL SALARY DAY RATE CMO/General Manager 100-300K 500-1500 Director 100-150K 500-750 Head of 70-100K 300-500 Senior Manager 60-90k 250-450 Manager 40-60k 150-250 The Professional Services market remained buoyant throughout 2012 with a notable increase in work at the senior end of the market (£80k+). The majority of recruitment within the first 6 months of the year came from the accountancy sector following a number of restructures, significantly within the Big 4 firms. The legal sector, property and management consultancy firms have all shown increased levels of recruitment during the latter half of the year, with most roles coming from the Business Development/ Client Relationship Management and Bid functions. We noted an increasing number of people looking for greater flexible working gained through interim/ contract working or reducing the number of days worked in the office. For those employers open to offering flexibility they have had access to talent in many cases they previously wouldn’t have. Whilst the overall economy remains uncertain, the majority of firms remain committed to building their strength and talent in business development and marketing. We expect to see continued movement, especially at the senior end, and an ongoing demand for those with strong key skills in bid management, client relationship management, digital and for the more strategic General Management/ COO roles.
  8. 8. 08Marketing & Sales 2013 PSD Digital / Ecommerce JOB TITLE ANNUAL SALARY DAY RATE CMO/General Manager 150k 1000+ Director 100-150K 500-1000 Head of 70-100K 400-600 Senior Manager 55-75k 250-350 Manager 40-55k 200-250 During 2012 there was an ongoing demand for experienced Online Marketing professionals across all industry sectors, with particular emphasis on candidates with paid search skills. Despite the salary levels on offer being competitive the scarcity of active candidates meant that vacancies were remaining live for longer than normal and employers were having to move very quickly when suitable applications were received. We saw an ongoing demand for individuals with a background in ecommerce development, i.e. the planning and delivery of improvements/upgrades to web and mobile channels to deliver an improved customer experience and drive sales and retention. Within the Consumer sector, delivering a genuine multichannel experience is still high on the agenda for most businesses, so individuals with experience in bringing together retail, mail order and online sales channels will continue to be in high demand. Across all sectors finding the right balance between customer acquisition and customer retention activity will also continue to be key so there is likely to be an ongoing demand for individuals with strong PPC/SEO skills as well as those with CRM/reactivation experience. Mobile will continue to be an increasingly important digital channel so individuals with a background in developing mobile site/app functionality and marketing via mobile will be required by many organisations.
  9. 9. 09Marketing & Sales 2013 PSD Consumer Electronics & Hardware 2012 was a challenging year for many manufacturers. With the general economy and consumer demand down many vendors, bar a select few, have undergone significant restructures to reduce costs leading to pan-European centralisation of back and front office functions and, ultimately, redundancies to create leaner organisations. An abundance of Marketing & Sales talent has hence been available for recruiting businesses. However, in the main clients reported lower levels of senior appointments outside of strategic Sales leadership appointments and Digital. Many candidates have sought positions in other more buoyant sectors such as FS, Mobile, Payments and Automotive. As vendors adapt to Multi-Channel Retail strategy with increased Digital/ Online focus there was an uplift in demand for Digital Marketing skills, but the real demand for talent was senior Channel Sales leaders, as vendors aimed to get closer to customers on a more strategic Pan-European basis. General demand for Marketing leaders across Brand, Communications and Product has been low as these can at times be viewed as a cost, with demand for commercial Marketers across Acquisition/ Online/ E-Com, Channel and Retail Marketing slightly higher in comparison - but hiring volumes have been lower than “normal”. It is notable that leading brands are keen to appoint new talent from outside the industry, particularly from FMCG. Salary levels have remained constant from 2011, other than in very specific Sales leadership roles. Many candidates affected by redundancy have considered lower salary levels for permanent or contract positions. 2013 will be a challenging year for Consumer Electronics & Hardware vendors with weak demand, lower margins, and the convergence of Smartphone and Tablets impacting other products. The polarisation between future winners and those brands who again this year will continue to reduce costs will grow wider, with further redundancies expected until H2 when the market may feel more buoyant. It is envisaged strategic Sales leaders and Online/ Digital skills we be mainly in demand, apart from occasional back fill Marketing appointments. Salary levels will remain flat generally for Marketing, and exceptional Sales leaders will still attract a premium. JOB TITLE ANNUAL SALARY DAY RATE CMO/General Manager 150-250K 1000-1500 Director 100-150K 500-1000 Head of 70-100K 300-500 Senior Manager 60-75K 250-450 Manager 40-60K 150-250
  10. 10. 10Marketing & Sales 2013 PSD Mobile & Telco JOB TITLE ANNUAL SALARY DAY RATE CMO/General Manager 150-250K 1000-1500 Director 100-150K 500-1000 Head of 70-100K 300-500 Senior Manager 60-75K 250-450 Manager 40-60K 150-250 2012 was a year of significant change and a challenging year for many Mobile/ Smartphone manufacturers due to the rise of and convergence of smartphone/ tablets. The market became heavily polarised and dominated by 2 mobile vendors with many others marginalised and hence going through some form of restructures, reorganisations and redundancy programmes. The impact of acquisitions has also contributed to this. Several of the major handset brands in 2012 went through very significant redundancy programmes meaning less general recruitment volumes. As large numbers of Marketing, Sales and other functional professionals were released into the wider recruitment market, this an opportunity for some brands to acquire talent not normally available, but also contributed to higher levels of available short term contractors/ consultants and senior managers prepared to consider lower salary levels for permanent positions meaning flat salary levels overall across the markets. Mobile vendors have reduced headcount and de-layered, and the majority of any new/ backfill appointments have seen brands upskilling/ replacing Sales leadership positions to drive the bottom line and get closer to customers in a more strategic manner. Marketing appointments have been lower across the board. Operators have continued in the search for new revenue streams with change ongoing and there has been a universal demand across many brands to recruit a large volume of mid-level positions in the £50-65,000 basic salary level across Online, Digital, CRM, Acquisition and Retention and Commercial Propositions Managers, with a much lower level of senior Director level Marketing appointments available. As the rate of convergence and change continues to gather pace in 2013, with competition between converged devices, ecosystems and platforms, it is anticipated there will be continued mid-level volume recruitment of commercial Marketing positions, whilst the beginning of the end game for some brands continues to accelerate. Lower recruitment volumes in H1 2013 are anticipated, and Mobile Payments continues to be a popular destination for candidates.
  11. 11. 11Marketing & Sales 2013 PSD Retail JOB TITLE ANNUAL SALARY DAY RATE CMO/General Manager 140K+ £1000+ Director 80-130K 500-1000 Head of 60-100K 350-600 Senior Manager 50-70k 250-350 Manager 40-55K 200-250 During 2012 marketing within the Retail sector continued to become more digitally focused with many businesses investing most or all of their budgets into online and multichannel activity. Some retailers saw sales increase year on year but in most cases revenues were flat at best and accordingly there was an emphasis on ensuring that marketing campaigns delivered tangible results and a genuine return on investment, with the feeling that online acquisition marketing was easier to measure, analyse and adjust as required. In the offline space there was still hiring activity within the fields of Brand and Instore Marketing, with some notable appointments being made in the Grocery and DIY sectors. Within Digital Marketing there was an ongoing demand for acquisition focused individuals with a strong knowledge in paid and organic search and CRM. Salaries remained on a par with previous years with digital roles paying slightly more than their offline counterparts, primarily as a result of the smaller pool of experienced candidates. For 2013 we expect these trends to continue although are also seeing signs that CRM and retention activity will play a key role in the marketing mix and candidates with experience in this space will be in greater demand.
  12. 12. 12Marketing & Sales 2013 PSD Market Research JOB TITLE ANNUAL SALARY DAY RATE Global Director/ Regional CEO 130-190k 700-900 Partner/Global Head/ Regional MD 100-130K 500-700 Head of 80-95K 350-500 Director 60-75K 250-350 Senior Manager 42-55k 180-250 Manager 30-40k 135-150 The Market Research and Insight arena did not escape lightly in 2012 with the industry pushing up hill all the way to maintain growth. The success stories followed those who dug the deepest to uncover new approaches and differentiation, whether as a business or an individual. Across the market the latter half of 2012 gave rise to confidence and a need to hire as business plans and initiatives started to play out. However, margins continued to be squeezed given research budgets remaining under scrutiny, the result of which was reflected in salaries showing little to no uplift. The feedback from our respondents was clear, any bonus gained or pay rise received was felt every step of the way through great investment and commitment on the part of the individual. Our salary data does not show an uplift in wages nor bonuses this year whether client or agency side. However, to note this has not driven a rise in candidates seeking new opportunities elsewhere. The number of active candidates on the market has remained lower than average. Employees reported a strong level of engagement with their business’ goals and vision. The feeling of security within a known environment is highly valued whilst we navigate through unpredictable territory. Attracting talent and importantly engaging candidates with your employer brand has become the second differentiation project, particularly true when looking to recruit skill sets and capabilities in high demand: digital research, data management and analytics, TMT sector experts, commercial acumen, stakeholder engagement capability. Candidates putting ticks in these boxes achieve the all important differentiation which in turn presents them with career choices. Key for potential employers is therefore to be the ‘employer of choice’, but this is a point for further discussion.
  13. 13. 13Marketing & Sales 2013 PSD Salary Survey Results How long has it been since your last pay review? What % of your base salary was your most recent bonus?
  14. 14. 14Marketing & Sales 2013 PSD Salary Survey Results What is your bonus based on? What benefits do you receive?
  15. 15. 15Marketing & Sales 2013 PSD Salary Survey Results Please rank the benefits below in order of attractiveness when considering a new role?
  16. 16. 16Marketing & Sales 2013 PSD Salary Survey Results Please indicate the most and least important tools for retention of staff?
  17. 17. 17Marketing & Sales 2013 PSD Salary Survey Results How would you describe your organisation’s headcount plan for 2013?
  18. 18. 18Marketing & Sales 2013 PSD MARKETING & SALES TEAM FOCUS Juliet Hardingham Managing Director Juliet.hardingham@psdgroup.com http://www.linkedin.com/in/ juliethardingham Retail Financial Services Sector for Retail Banking, Insurance, Cards & Payments. Kate Craig-Waller Associate Director kate.craigwaller@psdgroup.com http://www.linkedin.com/in/ katecraigwallerpsd Professional Services sector, including Accountancy, Law, Management Consultancy, Property, Engineering and Institutions. Stuart Bremner Director stuart.bremner@psdgroup.com http://uk.linkedin.com/in/ stuartbremner Technology Sectors to include Consumer Electronics, IT, Mobile. Daniel Shaw Associate Director daniel.shaw@psdgroup.com http://www.linkedin.com/in/ danielshawpsd Professional Services sector, including Accountancy, Law, Management Consultancy, Property, Engineering, Construction and Institutions. John Stembridge Consultant john.stembridge@psdgroup.com http://uk.linkedin.com/pub/john- stembridge/39/482/764 Financial Services sector including Retail Banking, Card Providers, Insurance Providers & Brokers, Payments Services Providers and Ratings Providers. Contacts
  19. 19. 19Marketing & Sales 2013 PSD MARKETING & SALES TEAM FOCUS Emily Stamp Associate Director emily.stamp@psdgroup.com http://uk.linkedin.com/in/ emilystamppsdmarketing Consumer Products brands and a wide number of Market Research Agencies. . Richard Johnson Senior Consultant richard.johnson@psdgroup.com uk.linkedin.com/in/ richardjohnsonpsd/ Market Research & Consultancy, Financial Services, Media, Leisure/Travel, Utilities and Retail sectors.

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