YouTube is a free, easy to use programthat can drastically increase the reachyour business has on potentialcustomers. When starting a YouTubeaccount for your company you cancreate your own personalized, customchannel and upload videos that wouldbe interesting, informative oreducational to your client or prospectbase.
Not sure how to create a YouTubechannel? Check out the YouTubeGetting Started guide
When creating a YouTube video, make sureyou include a call to action, such asinformation on how to follow you on yoursocial sites or reminding people to rate thevideo, comment, or use the share tool toshare your video’s with their social network.These calls to action attract more attention tothe video and also urge them to visit yourwebsite, blog, twitter feed, LinkedIn and/orFacebook page; creating further interest inyour company.
• The website is free, which means you won’t have to pay for housing the bandwidth.• With millions of users worldwide, there is a wide range of viewer potential.• Share your YouTube channel by incorporating videos on your blog, website, and LinkedIn pages, allowing you to cross promote to many different social outlets.• Incorporate company information wherever possible (including descriptions and channel information), making it easier to go from your YouTube channel to your website.
Check out PSA’s YouTube Channel here:http://www.youtube.com/user/psasecuritynetwork
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