Tear the Lid off Your Logo

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Video Marketing by Hand Crank Films, JayRay Communications & F5 Networks

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Tear the Lid off Your Logo

  1. 1. Tear the Lid off Your Logo
  2. 2. INTRODUCTIONS Jennifer Bolton, Director of Corporate Marketing, F5 Networks Shari Campbell, Partner, JayRay Communications Chris Donaldson, Executive Producer, Hand Crank Films
  3. 3. Video Stats 100 Million 75% 65% 90% 96% 2 Minutes
  4. 4. WHY?
  5. 5. F5 Case Study
  6. 6. Parody for Tech B2B
  7. 7. F5 Case Study - Metrics Goal Approach Cost
  8. 8. Simplify Your MessageWhat’s your earworm?
  9. 9. Who is Your Hero?Toilet not Recommended
  10. 10. Your Supporting Cast?Toilet Approved
  11. 11. Brand PersonalityMake it Uniquely Yours
  12. 12. DistributionYouTubeWebEmailInternational: Sina, etc
  13. 13. Response
  14. 14. JayRay Case Study
  15. 15. Reaching the Community
  16. 16. Overlake Case Study - Metrics Goal Approach Cost
  17. 17. Create a ConnectionEmotion Drives Donations
  18. 18. Who is Your Hero?
  19. 19. Brand PersonalityThe Take-Away
  20. 20. The Proof!
  21. 21. DistributionVery TargetedYouTubeWebPress Releases
  22. 22. BUILDING YOUR STORY Audience Message Approach
  23. 23. What You Can Do TodayDefine What Your AudienceWants to Hear; objectiveDefine your Distribution Modelacross VerticalsThink about your content strategy;how does video fit in?
  24. 24. What You Can Do TodayFind the StoryDefine your BudgetDefine Your ApproachGo!
  25. 25. ResourcesDevourTell to Win/Start with WhyReelSEO.comGary VaynerchukWhite Paper
  26. 26. Question s
  27. 27. The New Universe
  28. 28. EXIT, STAGE LEFTThanks for Your TimeJ.Bolton@F5.comScampbell@JayRay.comChrisd@handcrankfilms.com

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