A 5-minute presentation I gave at H&K London's Demystifying Digital event in March 2010.
There's a narrated version on vimeo: http://vimeo.com/10556892
2. What we’ll cover in 5 minutes
• Who has time for messing about on Facebook and Twitter?
• It’s not the intern’s job
• The perfect social media team
• What does it cost?
• A few thoughts on success
3. Who has time for all these social media shenanigans?
6. So what does the team look like?
Reconnaissance
• On the lookout for what’s next
• Up-to-date, plugged in, motivated to discover
Mad Scientist
• Tinkerer, joiner, experimenter
• Tries the tools, sees the pros and cons
Communications General
• Realist, integrator
• Focused on effectiveness and results
Community Manager
• Human, not a message machine
• Responsive and helpful
7. Recon
• On the lookout for what’s next
• Up-to-date
• Plugged in
• Motivated to discover
8. Mad Scientist
• Tinkerer
• Joiner
• Tries the tools
• Experiments
• Weighs the pros and cons
18. A few final thoughts on success
• It’s not about your budget
• It’s about your resources
• How much TIME can you and your team
commit to social media?
• Agencies can help (on the good and fast
part!)
• If you’ve got an honest one, they’ll tell you
that they are working themselves out of a
job
19. Don’t try to boil the ocean
• You can’t really get your arms around
this stuff
– There is no manual
– There is no rulebook
– There is only what’s happening
today
– Start with one thing
• Do three things for me:
1. Get a senior champion
2. Identify the people in your
organization who have the
personalities for the four roles