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In this fast paced webinar, Paul Rouke (Founder PRWD) will be sharing a wide range of tips, techniques and real world stories on developing a business defining optimisation strategy and culture.
Sharing the four pillars for growth, see where you're weakest and what you can do to accelerate the impact you are getting through data and research driven optimisation.
- Understand the four critical areas to get right for long term growth through CRO
- Understand how company culture influences the impact of CRO - and the power of being open minded
- The what, why and when of iterative versus innovative testing for your business
- 3 case studies of tests which have changed a client’s proposition or approach to testing
Paul Rouke is an international speaker, writer and trainer on CRO and UX, as well as Founder & Director of Optimisation at PRWD, a specialist Conversion Rate Optimisation agency based in the UK.
About Paul Rouke
Founder & Director of Optimisation at PRWD
Paul started PRWD, a specialist CRO and UX agency 10 years ago, after spending 7 years working in usability and customer experience at the UK's largest home shopping business, Shop Direct Group.
Paul is regarded as one of the UK’s top experts on Conversion Optimisation and Usability and still maintains a hands on role in delivering client projects. He's passionate about delivering significant growth improvements for businesses he works with, using a strategic data driven approach to get results. Recent clients he’s worked with include Schuh, The North Face, MBNA, Sliderobes and Trend Micro.
Paul writes and contributes to a number of digital marketing publications including Econsultancy, as well as delivering in-house training and speaking at conferences worldwide. He’s part of the Global Conversion Alliance and sits on the advisory board for Conversion Conference UK.
You can find out more about Paul on the PRWD Website – www.prwd.co.uk or follow Paul on Twitter @PaulRouke.