These are the slides from Paul Rouke's talk at Conversion World 2015 'From Simple to Radical - Exploiting the Full Spectrum of Testing Opportunities'.
In Paul's experience, often one of the most under-used and under-valued elements of optimisation is exploiting the full breadth of test opportunities. From doing iterative site changes to having the confidence to plan and implement more radical, progressive or innovative tests, businesses should always be open minded. In this session Paul shares how PRWD work with businesses to ensure the full spectrum of test opportunities are explored to deliver growth.
Paul Rouke is Founder & Director of Full-Service Conversion Optimisation Agency PRWD.
Conversion World is the worlds 1st online CRO conference, with 30 global conversion experts providing insights and valuable takeaways over the course of 3 days.