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PlayStation Development:An Academic Opportunity            Bruno Matzdorf  Resource Development Program Manager Sony Compu...
Agenda   The Video Game Industry (some definitions)   Landscape for Development on PlayStation   PlayStation-edu Progra...
Not talking about…   Commercial aspect       Sales       Rolling out PlayStation   Movies, Music, Electronics       O...
SCE (Sony Computer Entertainment)   Sony Corporation ~ 160,000 employees   Sony Computer Entertainment ~ 6,000 employees...
Some quick definitions   Platform Holder   Developer   Publisher   e-Publisher
Platform Holder – PlayStation
What is a Developer   A business that profits from making games   A team that can go from pre-production through    prod...
What is a Publisher   A business that profits from bringing games to    market   Risk Management   Distribution, Market...
What is an e-Publisher   A Developer that Publishes its own game via Digital    Distribution
PS3 Business in North America   1 Console (PS3)   ~ 100 Publishers Retail   ~ 150 e-Publishers   ~ 250 PS3 Developers...
The PlayStation Developer Community inthe Americas   ~ 250 PS3 developers   ~ 200 PSP developers   New Opportunity – Di...
History 1995       2000         2003          2006 PS1        PS2          PSP           PS3  CD        DVD          UMD  ...
PlayStation-eduSCEA (Sony Computer Entertainment America)               March 2011
Program Goals Aid the steep learning curve for a PlayStation  console Building relationship with SCE Building a curricu...
Developer Incubation ProgramSCEA (Sony Computer Entertainment America)               March 2011
Incubator   A game developer   An established business   Interested in exploring PlayStation development   Ideally gra...
Game Development Cycle     Pre-Production   Production      Alpha / Beta   RTM                        Licensed Developer
Game Development CycleIncubation    Pre-Production   Production      Alpha / Beta   RTM     Opportunity!!               Li...
Sign-up Process for PlayStation-edu andIncubation Programs   Discussions between SCEA and Academic / Incubation Entity  ...
Key Message  There is a clear need for embedded engineering talent with experience on the PlayStation platforms.  This pro...
Other SCEA programs of interest   Developer Program  Licensee for PlayStation   Tools and Middleware Program   Develop...
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Playstation Development: An Academic Opportunity.

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  1. 1. PlayStation Development:An Academic Opportunity Bruno Matzdorf Resource Development Program Manager Sony Computer Entertainment America
  2. 2. Agenda The Video Game Industry (some definitions) Landscape for Development on PlayStation PlayStation-edu Program Developer Incubation Program
  3. 3. Not talking about… Commercial aspect  Sales  Rolling out PlayStation Movies, Music, Electronics  Other divisions
  4. 4. SCE (Sony Computer Entertainment) Sony Corporation ~ 160,000 employees Sony Computer Entertainment ~ 6,000 employees SCEA ~ 2,000 employees A percentage of Sony Latin America Affiliates’ time
  5. 5. Some quick definitions Platform Holder Developer Publisher e-Publisher
  6. 6. Platform Holder – PlayStation
  7. 7. What is a Developer A business that profits from making games A team that can go from pre-production through production Creative, engineering, art, test, production
  8. 8. What is a Publisher A business that profits from bringing games to market Risk Management Distribution, Marketing
  9. 9. What is an e-Publisher A Developer that Publishes its own game via Digital Distribution
  10. 10. PS3 Business in North America 1 Console (PS3) ~ 100 Publishers Retail ~ 150 e-Publishers ~ 250 PS3 Developers ~ 120 Tools and Middleware Providers ~ 25 Incubators
  11. 11. The PlayStation Developer Community inthe Americas ~ 250 PS3 developers ~ 200 PSP developers New Opportunity – Digital Distribution Current developers are very busy with other platforms Working on building a developer community in Latin America of about 80 developers
  12. 12. History 1995 2000 2003 2006 PS1 PS2 PSP PS3 CD DVD UMD Blu-Ray GTE EE / VU OSD CELL (PPU/SPU) IOP Online RSX GS WirelessC / Asm C++ / Asm C++ / Asm C++ / Asm Scripting OpenGL Scripting Middleware Middleware
  13. 13. PlayStation-eduSCEA (Sony Computer Entertainment America) March 2011
  14. 14. Program Goals Aid the steep learning curve for a PlayStation console Building relationship with SCE Building a curriculum that will seed the development community
  15. 15. Developer Incubation ProgramSCEA (Sony Computer Entertainment America) March 2011
  16. 16. Incubator A game developer An established business Interested in exploring PlayStation development Ideally graduates to a PlayStation Licensee (A PlayStation Developer) ** Can NOT submit games to PlayStation team ** Can NOT Publish
  17. 17. Game Development Cycle Pre-Production Production Alpha / Beta RTM Licensed Developer
  18. 18. Game Development CycleIncubation Pre-Production Production Alpha / Beta RTM Opportunity!! Licensed Developer
  19. 19. Sign-up Process for PlayStation-edu andIncubation Programs Discussions between SCEA and Academic / Incubation Entity PSP/PS2/PS3 Application NDA Academic License / Incubator TLA (Tool Loan Agreement) Aligning goals for program and curriculum integration Educator access to the PlayStation-edu / Incubator access to Developer Network (aka. DevNet)
  20. 20. Key Message There is a clear need for embedded engineering talent with experience on the PlayStation platforms. This program is not targeting game creation, but for engineers that want to understand how the hardware works in the PlayStation consoles.
  21. 21. Other SCEA programs of interest Developer Program  Licensee for PlayStation Tools and Middleware Program Developer Service Provider Program Comics Aggregator Program PSHome Developer Program www.tpr.scea.com

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