Pär Lager<br />CEO, Berghs School Communication<br />
Whatcompany?<br />5,5 billion dollar in thurnover Q3 2009<br />Growth of 28%<br />
The oppositemayalso be True!<br />
Time<br />Choices<br />
The Me, Me, Me Generation<br />
Communication Trends<br /><ul><li> STORYTELLING - Visualizing
 INVENTORS
 EARNED MEDIA
 PARTICIPATION – HELP ME TO EXPRESS MYSELF!
 SUSTAINABLE – MAKING  A MEANING
 TRANSPARENCY
VIDEO – MOVING IMAGES
 LIVE
 GAMES / MOBILE</li></ul>+ Organization<br />PLANNING<br />
(Logics)<br />(Life)<br />(Irl)<br />(TrueMeaning)<br />Insight + Integrated+Digital+Storytelling<br />= <br />WinWin Comm...
Communicative Leadership<br />
Objectives<br />50%<br />15%<br />Franklin Covey<br />
Same same, but different<br />Lowskilled work<br />- 300%<br /> Medium skilled work<br />- 1200%<br />Creative work<br />-...
Giving Feedback on a regular basis<br />Receiving feedback and not react negative<br />Predicting how decisions affect oth...
Bevara<br />- Kärnvärden<br />- Kärnsyfte<br />Preserve<br />- Core value<br />- Core purpose<br />  Change<br />- Culture...
To say what you Do.And to Do what you Say.<br />
Internal Communication<br />External Communication<br />Communicative Leadership<br />
Communication with the co-workers:<br />Listen<br />Explain<br />Motivate<br />Inspire – Release Energy<br />Feedback<br /...
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Par Lager - Communicative Leadership, PRilika

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Prezentacija sa predavanja Par Lagera na drugoj konferenciji PRilika Drustva Srbije za odnose s javnoscu 2010

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Par Lager - Communicative Leadership, PRilika

  1. 1. Pär Lager<br />CEO, Berghs School Communication<br />
  2. 2. Whatcompany?<br />5,5 billion dollar in thurnover Q3 2009<br />Growth of 28%<br />
  3. 3.
  4. 4. The oppositemayalso be True!<br />
  5. 5. Time<br />Choices<br />
  6. 6. The Me, Me, Me Generation<br />
  7. 7. Communication Trends<br /><ul><li> STORYTELLING - Visualizing
  8. 8. INVENTORS
  9. 9. EARNED MEDIA
  10. 10. PARTICIPATION – HELP ME TO EXPRESS MYSELF!
  11. 11. SUSTAINABLE – MAKING A MEANING
  12. 12. TRANSPARENCY
  13. 13. VIDEO – MOVING IMAGES
  14. 14. LIVE
  15. 15. GAMES / MOBILE</li></ul>+ Organization<br />PLANNING<br />
  16. 16. (Logics)<br />(Life)<br />(Irl)<br />(TrueMeaning)<br />Insight + Integrated+Digital+Storytelling<br />= <br />WinWin Communication<br />
  17. 17.
  18. 18.
  19. 19. Communicative Leadership<br />
  20. 20. Objectives<br />50%<br />15%<br />Franklin Covey<br />
  21. 21. Same same, but different<br />Lowskilled work<br />- 300%<br /> Medium skilled work<br />- 1200%<br />Creative work<br />-Eternal<br />Franklin Covey – from Journal of ApplaiedPsychology<br />
  22. 22.
  23. 23.
  24. 24. Giving Feedback on a regular basis<br />Receiving feedback and not react negative<br />Predicting how decisions affect others<br />Demanding active feedback to improve<br />Spending quality time with employees<br />What Manager Do Bad<br />Franklin Covey<br />
  25. 25. Bevara<br />- Kärnvärden<br />- Kärnsyfte<br />Preserve<br />- Core value<br />- Core purpose<br /> Change<br />- Culture & operating practices<br />- Specific goals & strategies<br />Jim Collins<br />
  26. 26. To say what you Do.And to Do what you Say.<br />
  27. 27. Internal Communication<br />External Communication<br />Communicative Leadership<br />
  28. 28. Communication with the co-workers:<br />Listen<br />Explain<br />Motivate<br />Inspire – Release Energy<br />Feedback<br />Living the brand<br />Target Group – Research and Planning<br />Channels: <br />Staff Meetings, <br />Personel Meetings<br />Mail, <br />Phone<br />Intranet etc<br />Dialog<br />Internal Communication – The Core<br />
  29. 29. Call<br />Text message<br />????????<br />Pictures<br />Twitter<br />Mail<br />Blog<br />Facebook<br />
  30. 30. Stop flyingairplanes<br />Start flyingpassangers<br />
  31. 31.
  32. 32. Represent: ”live”<br />Members<br />Voters<br />Partners<br />The public<br />Handle Crises<br />The Media<br />Dialog<br />External Communication<br />
  33. 33. State Of the Art<br />
  34. 34. The oppositemayalso be True!<br />

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