1. Show
Don’t
Tell:
The
Benefits
of
creating
a
win-­‐win
for
local
business
University
Roger
Williams

2. Jamie
Warner
jwarner839@g.rwu.edu
914-­‐960-­‐3559
@jamiebwarn
Clayton
Durant
cdurant492@g.rwu.edu
908-­‐698-­‐9570
@ClaytonDurant1
Tweet
as
us
your
questions
with
the
hashtag:
Joseph
Milanes
jmilanes826@g.rwu.edu
978-­‐210-­‐3272
@jmilanes5
#showRWU

3. Key
Points
• Personal
Engagement
• Community
Program
&
Real
Events
• Internship
Evalua9on
Resources
• External
Communica9ons
Plan
#showRWU

4. Firm
Tours
* New
York
City
* Boston
* Providence
* Los
Angeles
#showRWU

5. Professional
Luncheons
#showRWU

6. PRSA/PRSSA
Chapter
Events
#showRWU

7. Classroom
Seminars
DANIKA
DALY
PR
#showRWU

8. Informa4onal
Interviews
#showRWU

9. PR
Career
Week
#showRWU

10. Experiential
Learning
Opportunities
* Madison
Square
Garden
* BWR
(L.A.
and
NYC)
* ESPN
* ABC
New
York
Nike
Runway
Show,
C.A.
#showRWU

11. Le<ers
to
Companies
• Say
thanks
• Ask
for
dona9ons
#showRWU

12. Evaluation
Forms
#showRWU

13. COMMUNITY
EVENTS
#showRWU

14. Social
Media
Seminars
#showRWU

15. #showRWU
Media
Training
Client:
Rhode
Island
Tax
collectors
How
we
helped
• Dealing
with
media
• Customer
service

16. External
Communications
Plan
* Business
Cards
for
professionals
* Jolly
Roger
* RFP’s
every
Semester
* Community
meetings
* Build
mutually
beneficial
relationships
#showRWU

17. RWU
PRSSA
Gives
Members
Businesses
cards
for
Professionals
• Given
to
E-­‐Board
and
Members
alike
• Given
to
professionals
during
guest
speaker
events/professional
conferences
• Useful
outside
of
professional
sePngs

18. Jolly
Roger,
RWU’s
in
house
PR
firm
• Student
Run
PR
Firm
• Helps
give
students
and
PRSSA
members
hands
on
experience
• Past
Clients
include:
Warren
Bap9st
Church
jolly roger
Public Relations

19. RFP’s
• PRSSA
and
our
advisor
Dr.
Amiee
Shelton,
APR
send
RFPs
to
small
businesses/
non
profits
each
semester
•
Brings
clients
into
PRSSA
• Brings
clients
into
the
classroom
• Bridges
the
gap
between
learning
PR
and
prac9cing
PR

20. Community
Mee4ngs
• PRSSA
aXends
community
mee9ngs
in
the
Bristol/Warren
area
– Bristol
Downtown
Merchants
Associa9on
–
City
Counsel
– Seminars
of
Tax
Collectors
– Tax
Assessors
of
Rhode
Island
#showRWU

21. Mutual
Rela4onships
• PRSSA
creates
mutually
beneficial
rela9onships
between
Bristol
Warren
area
between
businesses
and
students
• Win-­‐Win
situa9ons:
– Students
get
hands-­‐on
PR
experience
– Businesses
get
PR
done
for
their
company
or
non-­‐
profit
#showRWU

22. Bridging
the
PR
World
Students/
Alumni
#showRWU

23. Student
Alumni
PRSSA
Life
Cycle
#showRWU

24. Overview

25. Q
and
A
Jamie
Warner
jwarner839@g.rwu.edu
914-­‐960-­‐3559
@jamiebwarn
Joseph
Milanes
jmilanes826@g.rwu.edu
978-­‐210-­‐3272
@jmilanes5
Clayton
Durant
cdurant492@g.rwu.edu
908-­‐698-­‐9570
@ClaytonDurant1
Tweet
as
us
your
ques9ons
with
the
hashtag:
#showRWU