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Ramonna Tooley, GroundFloor Media

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GroundFloor Media - Ramonna Tooley's Presentation to PRSA Colorado, Feb. 17, 2010

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Ramonna Tooley, GroundFloor Media

  1. 1. PR in a Digital World What’s in Your Toolbox?
  2. 2. Today’s Agenda • Presentation (30 min) • Q&A (10 min) • Round Table Discussions (20 min) • Highlights/Q&A (10 min) • Prize Drawing!
  3. 3. Toolbox Basics
  4. 4. Toolbox Basics • Listen • Engage • Measure
  5. 5. Toolbox Basics • Listen – Google Alerts – Radian 6, Meltwater Buzz, Techrigy SM2 – Manual Labor
  6. 6. Toolbox Basics • Engage
  7. 7. Toolbox Basics
  8. 8. Toolbox Basics • Measure – Fans, Friends, Subscribers – Engagement – Share of Voice – Collect Anecdotes – Create Dashboards
  9. 9. Toolbox Recap
  10. 10. Toolbox Basics • Listen – Google Alerts – Radian 6, Meltwater Buzz, Techrigy SM2 – Manual Labor • Engage – Countless Opportunities • Measure – Fans, Friends, Subscribers – Engagement – Share of Voice – Collect Anecdotes – Create Dashboards
  11. 11. Q&A
  12. 12. Round Table Discussions
  13. 13. Thought Starters • Facebook vs. Twitter? What types of organizations are best suited to benefit from each? • How do you determine if your “fans” on Facebook match your target audience? • Is Twitter here to stay? • How do you stay current on ever-evolving social media trends? • What is the next big thing in social media?
  14. 14. Q&A

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