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Leveraging Social Media

Presentation made by Kiruba Shankar, CEO of Business Blogging Pvt Ltd, a social media consultancy, at PRCAI Knowledge Series on New Media. Being shared under Creative Commons license.

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Leveraging Social Media

  1. 1. Leveraging Social Media Kiruba Shankar CEO, Business Blogging
  2. 30. Profile Yourself Think about the ways you participate. If you regularly ... your profile is: blog, podcast, tweet Creator write reviews Critic tag objects, use RSS Collector update your profile Joiner read blogs Spectator do none of the above Inactive
  3. 31. Find your comfort level for participating. Profile Example Goal Tools Creator amplify word of mouth blogs Critic product development wikis Collector market research RSS Joiner public relations social network Spectator canary in the coalmine brand monitoring Inactive getting started search