Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Indi Blogger Prcai Official

Presentation made by Anoop Johnson, Director - Marketing and Strategic Partnerships at PRCAI Knowledge Series on New Media. Being shared under Creative Commons license.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

Indi Blogger Prcai Official

  1. 1. IndiBlogger.in The Blogging Story Anoop Johnson Director – Marketing & Strategic Partnerships +91-9900001655
  2. 2. The Egg That Is IndiBlogger.in <ul><li>We are .. </li></ul><ul><li>Learning .. </li></ul><ul><li>Re-Defining .. </li></ul><ul><li>Evolving .. </li></ul>
  3. 3. IndiBlogger.in – The community perspective <ul><ul><ul><li>Network, Participate and Belong! </li></ul></ul></ul>
  4. 4. IndiBlogger.in – The New Media perspective <ul><ul><ul><ul><li>Network, Share and Bond! </li></ul></ul></ul></ul>
  5. 5. IndiBlogger.in – The New Media Approach <ul><ul><ul><ul><ul><li>Focus on quality and not quantity </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Numbers don’t matter </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Approach and Reach matters </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Sustain relationships with Bloggers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Create a “Blogger lifecycle” </li></ul></ul></ul></ul></ul>Influence
  6. 6. IndiBlogger.in - Interacting with Bloggers <ul><li>Things not to do .. </li></ul><ul><ul><ul><ul><ul><li>Approach a Blogger without a Blog </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Consider Bloggers as Journalists </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pay a Blogger to write favorable posts on his blog </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Copy a Bloggers content without consent (Twilightfairy will kill you!) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Never consider a MicroBlogger as a Blogger </li></ul></ul></ul></ul></ul>
  7. 7. IndiBlogger.in - Interacting with Bloggers <ul><li>Things to do .. </li></ul><ul><ul><ul><ul><ul><li>Provide Content + Inspiration </li></ul></ul></ul></ul></ul>
  8. 8. IndiBlogger.in - Talking Numbers <ul><li>How many Bloggers do you need to promote your product/service? </li></ul><ul><li>How many posts/reviews do you need to achieve? </li></ul><ul><li>How many readers do these Bloggers have? </li></ul>
  9. 9. IndiBlogger.in – The stats
  10. 10. IndiBlogger.in - Interpreting the Stats <ul><li>Sample Scenario : Starting a service/website for Women In Bangalore </li></ul><ul><ul><ul><ul><ul><li>22% of all Bloggers are women – close to 2000 bloggers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>18% of Bloggers are from Bangalore – around 350 Bloggers </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>8% of the Bloggers post everyday – around 30 </li></ul></ul></ul></ul></ul>
  11. 11. IndiBlogger.in- Citations <ul><li>Stats released and Published in Gauravonomics </li></ul><ul><li>Reports on the Stats Published in Indian Express on May 21st 2009 </li></ul><ul><li>Presentation on the state of the Indian blogosphere Slideshare.net </li></ul>
  12. 12. An IndiBlogger – A Personal Story
  13. 13. IndiBlogger.in –Personal Bloggers – We Salute you!
  14. 14. Thank you PRCAI & Everyone <ul><li>Anoop Johnson </li></ul><ul><ul><ul><li>Director - Marketing and strategic partnerships </li></ul></ul></ul><ul><ul><ul><li>Call me +91-9900001655 </li></ul></ul></ul><ul><ul><ul><li>Send me an Email [email_address] </li></ul></ul></ul><ul><ul><ul><li>Visit us at http://indiblogger.in </li></ul></ul></ul><ul><ul><ul><li>If you are a blogger – Get your own badge at http://indiblogger.in/badges.php </li></ul></ul></ul>
  15. 15. We are here to answer all question for which we know the answers. ? ? ?

×