Marketing spiritual services

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Marketing spiritual services

  1. 1. PREPARED BY<br /> PRERNA<br />SOMA<br /> PRAVEEN<br />SAMEER<br />LOKESH<br />KIIT LAW SCHOOL<br />KIIT UNIVERSITY<br />BBS<br />
  2. 2. RISQ<br />PRESENTS<br />SPIRITUAL SERVICES<br />
  3. 3. AGENDA<br />RISQ<br /><ul><li>VISION & MISSION
  4. 4. WHY SUCH A SERVICE
  5. 5. OUR SERVICES
  6. 6. USP
  7. 7. SWOT
  8. 8. LePESTCo
  9. 9. GAP ANALYSIS
  10. 10. MARKETING MIX</li></li></ul><li>VISION<br />RISQ<br /> TOTAL HAPPINESS<br />MISSION<br />Teach mankind to attain the ultimate happiness in life which is only possible through SPIRITUALITY<br />
  11. 11. WHY SUCH A SERVICE?<br />Meditation will make your life worth living!!!!!!!<br /><ul><li>HAPPINESS
  12. 12. INNER PEACE
  13. 13. HEALTH BENEFITS
  14. 14. SIMPLICITY
  15. 15. LIVING IN THE PRESENT
  16. 16. BETTER RELATIONSHIP WITH OTHERS
  17. 17. TO DISCOVER THE REAL SENSE OF WHO YOU ARE</li></li></ul><li>Blueprint for Spiritual services<br />Physical<br />Evidence<br />Business <br />Newspapers<br />Business Magazines<br />News channels<br />Personal approach<br />Ad/Website<br />Customer<br />Actions<br />Direct<br />irect<br />Sending personnel to enquire About the course<br />Phone calls and Sending Letters and E-mails<br />Indirect<br />Procedure <br />Register names<br />Send a confirmation letter<br />Send an Enquiry <br />Response to the enquiry<br />Pay through Draft for entire Course<br />Cc co<br />Onstage/Visible<br />Contact Employee<br />Actions<br />Consultation with Medical counselors, Doctors and Dietician<br />Experts to answer queries and doubts<br />Satisfied customers proceed towards the course<br /> Meditation—daily routine—training and help<br />Attains spiritual enlightenment <br />Backstage/Invisible<br />Contact Employee Actions<br />Recruitment department<br />Web designers and computer specialists<br />Marketing department<br />Clerks <br />Support Process<br />Foreign collaboration<br />Rising trends<br />SECURED<br />Past Records<br /> Database <br />Data of Customers Approached<br />
  18. 18. OUR SERVICES<br />The meditation course is divided into two distinct parts.<br /><ul><li>Meditation part 1.
  19. 19. A two month period for routinely practice, with regular feedbacks of difficulties & changes experienced.
  20. 20. Meditation part 2.
  21. 21. Holiday abroad with guidance by our foreign collaborators.</li></li></ul><li>MEDITATION STEP 1<br />Attention withdrawn from the physical world.<br />Choose a quiet place.<br />Detaching oneself from the physical body & sit in the correct posture:<br /><ul><li> Sit with eyes closed having a maximum base.
  22. 22. Vertebral column erect, hands on the respective thighs.
  23. 23. Eyes be closed, looking nowhere, concentrating in the within. </li></li></ul><li> 2 MONTH BREAK<br />Routinely practice of meditation.<br />Following the set diet plan.<br />Maintaining a proper diet & regular in exercise<br />Reading some good books to remain calm.<br />Trying to avoid futile gossips & discussions.<br />The foremost tip- THE MORE SUCCESSFULLY THE MEDITATOR CAN RELAX THE MORE HE CAN EASILY WITHDRAW ALL HIS ATTENTION FROM HIS SURROUNDINGS.<br />
  24. 24. MEDITATION STEP 2 <br />Main attempt is to concentrate more & more on the subtle-body so that we may forget the world & the body.<br />Meditator is cautioned not to initiate any fresh thoughts & thus create agitations, instead quietening those that are already there. <br />
  25. 25. USP<br />RISQ<br />We are the torchbearers towards SPIRITUAL ENLIGHTNMENT <br />i.e.<br />To reconciliate one with one’s inner self<br />
  26. 26. MARKETING<br />MIX<br />RISQ<br />
  27. 27. PEOPLE<br />RISQ<br /><ul><li>Doctors
  28. 28. Dieticians
  29. 29. Trainees
  30. 30. Accountants</li></li></ul><li>PRODUCT<br />RISQ<br />Our skillfully carved service which provides total happiness.<br />
  31. 31. PLACE<br />RISQ<br />All metros<br /><ul><li> Delhi
  32. 32. Bombay
  33. 33. Kolkata
  34. 34. Chennai
  35. 35. Bangalore
  36. 36. Hyderabad</li></li></ul><li>PRICE<br />RISQ<br /><ul><li>Rs 1.25 Lakhs (not going abroad)
  37. 37. Rs 2.50 Lakhs (going abroad)</li></li></ul><li>PROMOTION<br />RISQ<br /><ul><li>Website
  38. 38. certain channels
  39. 39. Magazines
  40. 40. Personnels</li></li></ul><li>PHISICAL<br />EVIDENCE<br />RISQ<br />1. People who work with us.2. People who are in direct contact with the customers.3. Our branch offices.<br />
  41. 41. PLANNING<br />RISQ<br /><ul><li>Niche market and then future expansion in Indian middle-class
  42. 42. Target foreign market after base established in India. </li></li></ul><li>Lepestco.ANALYSIS<br />RISQ<br />
  43. 43. LEGAL ASPECT<br />RISQ<br /><ul><li>Change of Laws
  44. 44. Government may change such practices which may prone the health and living standards
  45. 45. Privacy Rights (Covered under Art.21)</li></li></ul><li>POLITICAL<br />RISQ<br /><ul><li>Confrontation with political parties.
  46. 46. Tiff between political parties as in Secularism vs. Communalism.
  47. 47. Government may encourage such practices which improve health of citizen.
  48. 48. Internationally lot of importance is given to mind stability. </li></li></ul><li>ECONOMICAL<br />RISQ<br /><ul><li>Working capacity op people well arise greater output.
  49. 49. Tolerance power work load and pressure reduce efficiency.
  50. 50. People will set higher goals and objectives.</li></li></ul><li>SOCIAL<br />RISQ<br /><ul><li> Misconception of meditation being a branch of “HINDUISM”
  51. 51. Health will improve.(higher efficiency and higher output)
  52. 52. Students concentration and retention power will improve.</li></li></ul><li>TECHNOLOGICAL<br />RISQ<br /><ul><li>Our human resources, teachers and doctors are our technology.
  53. 53. Secured database for storing is advanced and includes firewall protection.
  54. 54. Apparatus used by doctors and technicians.</li></li></ul><li>COMPETITION<br />RISQ<br /><ul><li>High competition
  55. 55. Difficult to establish new organization
  56. 56. Untapped target market. </li></li></ul><li>GAP<br />ANALYSIS<br />RISQ<br />
  57. 57. GAP-1<br />RISQ<br />WHAT CUSTOMER EXPECTS ?<br />1. Insufficient relationship focus!<br /> Sol - CRM<br />2. Lack of upward communication!<br /> Sol - Direct interactions between managers and customers.<br />3. Inadequate marketing research orientation!<br /> Sol – Collaboration with foreign and local institutions for research orientation.<br />
  58. 58. GAP-2<br />RISQ<br />Establish the right service quality standards<br />1. Absence of customer-defined service standards!<br />Sol - Customer-oriented service standards.<br />2.Inadequate physical evidence !<br />Sol - Receptive to new ways to deliver service quality.<br />
  59. 59. GAP-3<br />RISQ<br />Ensure that service performance meets standards<br />1.Poor human resource policies!<br />Sol - Reward managers and employees for achievement of quality goals.<br /> -Gain employee acceptance of goals and priorities<br />2. Customer not fulfilling their roles!<br />Sol - Measure performance of service standards and provide regular feedback.<br />
  60. 60. GAP-4<br />RISQ<br />Ensure that delivery matches promises<br />1. Inadequate management of customer expectations !<br />Sol - Seek input from operations personnel on what can be done.<br /> -Gain communications between sales, operations and customers<br />2. Overpromising !<br />Sol - Reality’ advertising<br /><ul><li>real employees, real customers and real situations</li></li></ul><li>GAP-5<br />RISQ<br />Reality between Expected service and Perceived service<br />1.Not matching expectations !<br />Sol - What are realistic expectations?<br />2. Not selecting the right service standards and designs !<br />Sol - Questionnaire design <br /> Service performance index (SPI) <br /> Performance analysis<br />
  61. 61. SWOT<br />ANALYSIS<br />RISQ<br />
  62. 62. STRENGthS<br />RISQ<br /><ul><li>Niche market.
  63. 63. Globally accepted therapy.
  64. 64. Prevalence of depression, high blood pressure and other such disorder among people worldwide.</li></ul> <br /> <br />
  65. 65. WEAKNESS<br />RISQ<br /><ul><li>Scarcity of time.
  66. 66. New in market.
  67. 67. Existence of competitors.
  68. 68. Mind set of Indian society.</li></ul> <br />
  69. 69. OPPORTUNITIES<br />RISQ<br /><ul><li>Expansion of business and rising </li></ul>ambitions to achieve success resulting in more pressure on mind.<br /><ul><li>Due to high competition in professional life students need peace of mind.
  70. 70. Multinational companies involving spiritual therapies for its employees.
  71. 71. Recapitulating Indian values into the society. </li></ul> <br />
  72. 72. THREATS<br />RISQ<br /><ul><li>Settled organizations might eye our target market.
  73. 73. Improving medical facilities.</li></li></ul><li>THANK YOU<br />

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