As consumers' media consumption habits are ever-changing, PR and marketing professionals must always keep themselves updated with their media knowledge to reach out to their customers more effectively.
In the 2016 edition of our Thailand Media Landscape Whitepaper, we discuss the following topics:
- The different types of media in Thailand
- The consumption habits of Thais in each medium
- The importance of online media among Thais
- The need for traditional media to develop their online channels to meet consumers' behaviours
Download the full version at http://goo.gl/qA3dd7.